Target Optical

4.9
248 reviews

About

OptometrySunglasses StoreTarget Optical
We make eye care easy at Richmond Target Optical, located at 5401 W Broad St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Details

  • Wheelchair accessible entranceAvailable

Location

Target Optical
5401 W Broad St, Richmond, VA
23230, United States

Hours

Reviews

4.9
248 reviews
5 stars
237
4 stars
2
3 stars
1
2 stars
0
1 star
8

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with many specific mentions of individuals like Crissie and Clarence.

Eye Exam Experience

Several reviews highlighted positive experiences during eye exams, particularly noting the kindness and professionalism of the optometrists.

Product Selection

The store received positive feedback for its great selection of frames and glasses, with staff assisting customers in finding the right fit.

Repair Services

Customers appreciated the quick and helpful repair services offered, often at no charge, enhancing their overall experience.

Appointment Issues

Some customers reported issues with appointment scheduling and communication, indicating a need for improvement in this area.
  • SG
    Serina M. Gaines
    Dec 31, 2025
    5.0
    I just learned that Target has an optical center. So I wandered in and ordered my RayBan meta glasses with prescription lenses. Clarence is amazing. He made sure I got every discount available. And the Target Circle card added additional savings. I'm well pleased!! Thanks Clarence!!!
  • VR
    Vic RASHID
    Dec 29, 2025
    5.0
    Enjoyed the experience there getting my glasses, Clarance was awesome and very patient!
  • SS
    Stephen
    Dec 24, 2025
    5.0
    Wonderful experience with van and Clarance
  • ET
    E Thompson
    Dec 20, 2025
    5.0
    Angie is absolutely wonderful, truly the best eye appointment I’ve had. She’s knowledgeable and so kind, by far the best appointment I’ve had - thank you for making my day brighter, Angie! :)
  • BJ
    Brit J
    Dec 8, 2025
    5.0
    This place is the bomb!!!!!!

Frequently Asked Questions About Target Optical

Where is Target Optical located?

Target Optical is located at 5401 W Broad St, Richmond, VA 23230.

What brands of eyewear does Target Optical offer?

They offer top brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, and Disney among others.