We make eye care easy at Richmond Target Optical, located at 5401 W Broad St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
The staff, particularly Crissie and Clarence, received high praise for their friendliness, helpfulness, and professionalism, making the experience enjoyable for many customers.
Product Knowledge
Customers appreciated the staff's knowledge about frames and lenses, which helped them make informed decisions during their visits.
Repair Services
Many reviews highlighted the quick and efficient repair services provided by the staff, often at no charge, which contributed to positive customer experiences.
Store Environment
The store was noted for being clean, organized, and welcoming, enhancing the overall shopping experience.
Appointment Issues
Some customers reported issues with appointment scheduling and communication, leading to frustration regarding service availability.
MS
Madison Smith
2 days ago
5.0
Very friendly, helpful, and knowledgeable.
KB
Keith Benzin
4 days ago
1.0
Had eye exam there. Called to order contacts. Eye doctor does not give the office the script. They sai the are separate from each other
EM
Eyeheart Music
6 days ago
5.0
Clarance helped me pick out my glasses and actually made the whole experience so easy. I can’t believe I’m saying this but he actually made it fun, and I HATE picking out glasses. I learned a couple things about picking out the right frames for my face and I absolutely love my new glasses. I also really liked working with Angie at the Doctor’s office, she was so sweet and made me feel so comfortable. I’ll be coming here from now on.
RA
Ryan Alvarado
Nov 5, 2025
5.0
Very friendly and extremely helpful with finding frames
CS
Colton Stolte
Oct 9, 2025
5.0
Angie is AMAZING, I will only be coming to target from now on because Angie is so good. My wife felt extremely comfortable with Angie as her optometrist and I couldn’t recommend anyone else!!!
Target Optical is located at 5401 W Broad St, Richmond, VA 23230.
What brands of eyewear does Target Optical offer?
They offer top brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, and Disney among others.
What are the regular business hours for Target Optical?
They are open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.
Does Target Optical accept insurance and what payment options are available?
They accept major insurance plans for a hassle-free experience and payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is there wheelchair access at Target Optical?
Yes, the store has a wheelchair-accessible entrance.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their reservation website provided in their profile.
What is Target Optical’s policy for frames and lenses pricing?
They offer frames and lenses starting at $99 and provide a 90-day guarantee on their eyewear.
What nearby pharmacy can I visit before or after my eye appointment at Target Optical?
You can visit CVS Pharmacy nearby for prescriptions or medical supplies.
Are there any nearby places to grab a quick meal or coffee around Target Optical?
Yes, Pizza Hut Express and Starbucks are close by for food and coffee.
Where can I find other optometrists near Target Optical in Richmond?
Nearby optometrists include Gates Vision Care and National Eyecare Associates for additional eye care services.