We make eye care easy at Richmond Target Optical, located at 5401 W Broad St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with many specific mentions of individuals like Crissie and Clarence.
Eye Exam Experience
Several reviews highlighted positive experiences during eye exams, particularly noting the kindness and professionalism of the optometrists.
Product Selection
The store received positive feedback for its great selection of frames and glasses, with staff assisting customers in finding the right fit.
Repair Services
Customers appreciated the quick and helpful repair services offered, often at no charge, enhancing their overall experience.
Appointment Issues
Some customers reported issues with appointment scheduling and communication, indicating a need for improvement in this area.
SG
Serina M. Gaines
Dec 31, 2025
5.0
I just learned that Target has an optical center. So I wandered in and ordered my RayBan meta glasses with prescription lenses. Clarence is amazing. He made sure I got every discount available. And the Target Circle card added additional savings. I'm well pleased!! Thanks Clarence!!!
VR
Vic RASHID
Dec 29, 2025
5.0
Enjoyed the experience there getting my glasses, Clarance was awesome and very patient!
SS
Stephen
Dec 24, 2025
5.0
Wonderful experience with van and Clarance
ET
E Thompson
Dec 20, 2025
5.0
Angie is absolutely wonderful, truly the best eye appointment I’ve had. She’s knowledgeable and so kind, by far the best appointment I’ve had - thank you for making my day brighter, Angie! :)
Target Optical is located at 5401 W Broad St, Richmond, VA 23230.
What brands of eyewear does Target Optical offer?
They offer top brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, and Disney among others.
What are the regular business hours for Target Optical?
They are open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.
Does Target Optical accept insurance and what payment options are available?
They accept major insurance plans for a hassle-free experience and payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is there wheelchair access at Target Optical?
Yes, the store has a wheelchair-accessible entrance.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their reservation website provided in their profile.
What is Target Optical’s policy for frames and lenses pricing?
They offer frames and lenses starting at $99 and provide a 90-day guarantee on their eyewear.
What nearby pharmacy can I visit before or after my eye appointment at Target Optical?
You can visit CVS Pharmacy nearby for prescriptions or medical supplies.
Are there any nearby places to grab a quick meal or coffee around Target Optical?
Yes, Pizza Hut Express and Starbucks are close by for food and coffee.
Where can I find other optometrists near Target Optical in Richmond?
Nearby optometrists include Gates Vision Care and National Eyecare Associates for additional eye care services.