Brand Certified
Target Optical
4.9(249 reviews)
Certified by Target Optical • Feb 22, 2026
Business Details
5401 W Broad St, Richmond, VA
23230, United States
Certified by Target Optical • Feb 22, 2026
(804) 451-2061
Certified by Target Optical • Feb 22, 2026
https://local.targetoptical.com/va/richmond/5401-w-broad-st.html
Certified by Target Optical • Feb 22, 2026
About
Certified by Target Optical • Feb 22, 2026
OptometrySunglasses StoreTarget Optical
We make eye care easy at Richmond Target Optical, located at 5401 W Broad St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Details
- Wheelchair accessible entranceAvailable
Location
Certified by Target Optical • Feb 22, 2026
Hours
Certified by Target Optical • Feb 22, 2026
Reviews
4.9
249 reviews
5 stars
238
4 stars2
3 stars1
2 stars0
1 star
8
What are people saying?
AI-generated from recent customer reviews
Customer Service
Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with many specific mentions of employees like Crissie, Clarence, and Angie.
Experience
Overall experiences were described as pleasant and enjoyable, with many customers expressing satisfaction with the assistance they received during their visits.
Product Knowledge
Staff demonstrated strong product knowledge, helping customers choose frames and lenses that suited their needs, often providing valuable insights.
Repair Services
The business received positive feedback for quick and effective repair services, with staff going above and beyond to assist customers with adjustments and fixes.
Online Experience
Some customers reported issues with the online ordering system and communication, contrasting it with the positive in-store experience.
- AAAGENT3422Feb 9, 20265.0The lady in here was really helpful and very friendly while picking out glasses. They have a great selection of glasses to choose from as well. I will be coming back.
- APAna PerezJan 22, 20265.0Great experience Clarance was very nice!
- BPBlanca PerezJan 22, 20265.0Come to target optical Clarance was awesome!
- SGSerina M. GainesDec 31, 20255.0I just learned that Target has an optical center. So I wandered in and ordered my RayBan meta glasses with prescription lenses. Clarence is amazing. He made sure I got every discount available. And the Target Circle card added additional savings. I'm well pleased!! Thanks Clarence!!!
- VRVic RASHIDDec 29, 20255.0Enjoyed the experience there getting my glasses, Clarance was awesome and very patient!
Frequently Asked Questions About Target Optical
Where is Target Optical located?
Target Optical is located at 5401 W Broad St, Richmond, VA 23230.
What brands of eyewear does Target Optical offer?
They offer top brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, and Disney among others.
What are the regular business hours for Target Optical?
They are open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.
Does Target Optical accept insurance and what payment options are available?
They accept major insurance plans for a hassle-free experience and payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is there wheelchair access at Target Optical?
Yes, the store has a wheelchair-accessible entrance.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their reservation website provided in their profile.
What is Target Optical’s policy for frames and lenses pricing?
They offer frames and lenses starting at $99 and provide a 90-day guarantee on their eyewear.
What nearby pharmacy can I visit before or after my eye appointment at Target Optical?
You can visit CVS Pharmacy nearby for prescriptions or medical supplies.
Are there any nearby places to grab a quick meal or coffee around Target Optical?
Yes, Pizza Hut Express and Starbucks are close by for food and coffee.
Where can I find other optometrists near Target Optical in Richmond?
Nearby optometrists include Gates Vision Care and National Eyecare Associates for additional eye care services.
Brand Certified Facts from Target Optical
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Certified February 22, 2026Yext Knowledge Graph
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