We make eye care easy at New Berlin Target Optical, located at 4798 S Moorland Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
We have been coming here for years. Rockford are amazing, selection and pricing is good but service is outstanding and warranty is outstanding!
CC
Cori Cummings
6 days ago
5.0
10/10 service, i’ve been coming here my whole life and have never had any issues. Karen is amazing at recommended frames and helping to pick out exactly what I wanted.
KW
Kyle Weaver
May 12, 2026
5.0
Great customer service Karen and the doctor bista had great service as well , Theresa was huge help with a split payment issue .. thanks to everyone invoved excellent customer service
ZI
Zoe Idarraga
May 11, 2026
5.0
Great experience whenever I come here—the retail employees do their best to get you the best deal and both optometrists I’ve visited are professional, efficient, and kind. Highly recommend.
AB
Amy Burmeister
Apr 24, 2026
5.0
I’ve been going to this target for my eye care for many years. I love Dr. Yackel’s. He is attentive. He answers all my questions and concerns and explains things. I don’t understand. I worked with Teresa. She gives undivided attention. She listens to your concerns and tries to figure out what it is you are looking for in your pair of glasses. She’s always smiling and she’s fun to talk to. she knows I have trouble finding a pair of frames that I like and I’m excited to find out that they had a pair of frames that exactly the same frames I have now that I really like. I would give target optical five stars and recommend them frequently to other People
What types of eye care services does Target Optical in New Berlin offer?
Target Optical provides quality eye care with Independent Doctors of Optometry, including eye exams, stylish frames, specialty lenses, and contact lenses.
What brands of eyewear are available at Target Optical New Berlin?
They offer top brands such as Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance plans?
Yes, Target Optical accepts major insurance plans to ensure a hassle-free experience.
What are the operating hours for Target Optical at 4798 S Moorland Rd?
They are open Monday through Friday from 9 AM to 7 PM, Saturday from 9 AM to 6 PM, and Sunday from 12 PM to 4 PM. Hours may vary during holidays.
Is Target Optical in New Berlin wheelchair accessible?
Yes, the store has a wheelchair-accessible entrance.
Can I schedule an eye exam appointment online at Target Optical New Berlin?
Yes, you can schedule an eye exam online through their reservation URL.
What payment methods are accepted at Target Optical New Berlin?
They accept American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
What nearby places can I visit for refreshments before or after my appointment at Target Optical New Berlin?
You can enjoy coffee or refreshments at nearby Starbucks locations and Tropical Smoothie Cafe, both close to the store.
Are there nearby retail and pharmacy options near Target Optical New Berlin?
Yes, CVS Pharmacy and CVS Beauty, as well as the Target Store New-Berlin, are nearby for pharmacy and shopping needs.
What other eye care providers are located near Target Optical New Berlin?
Nearby eye care providers include Yackels EyeCare and Dr. Todd Yackels Optometry clinic.
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