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Target Optical

4.7
(136 reviews)

Business Details

4301 Lien Rd, Madison, WI
53704, United States
(608) 327-5382
https://local.targetoptical.com/wi/madison/4301-lien-rd.html

About

OptometrySunglasses StoreTarget Optical
We make eye care easy at Madison Target Optical, located at 4301 Lien Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Details

  • Wheelchair accessible entranceAvailable

Location

Target Optical
4301 Lien Rd, Madison, WI
53704, United States

Hours

Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 6:00 PM
Sunday12:00 PM - 4:00 PM

Reviews

4.7
136 reviews
5 stars
124
4 stars
3
3 stars
0
2 stars
0
1 star
9
  • ET
    Elisabeth Trenta
    May 11, 2026
    5.0
    Shout out to Romy for setting me up with my perfect sunglasses, navigate insurance changes, and take better care of my plastic frames!! Above and beyond service :-)
  • JS
    Jimmy Stavn
    May 8, 2026
    5.0
    Carol gave a great experience. Always so helpful.
  • KW
    Keara Wood
    May 4, 2026
    5.0
    10/10 service here, Romy was fantastic! I snapped my old frames and they were able to just pop the lenses into new frames. Definitely glad I opted for the protection plan when I bought new glasses a couple months ago.
  • KC
    Kayden Carpentier
    Apr 24, 2026
    5.0
    This is my second time getting glasses from this Target Optical and the team is always super helpful. Saba and Romy know their stuff and I super appreciate them walking through the different lenses available and what makes the most sense for what I need. Can't recommend them enough!
  • JN
    Jen Nauta
    Apr 14, 2026
    5.0
    Saba was wonderful to work with. She was very helpful in helping me with picking the right lenses for my new frames. Romy was so helpful fitting my new glasses and explaining my bifocals to me and the exchange policy if I didn't like them. Excellent customer service from both Saba and Romy!!

Brand Certified Facts from Target Optical

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Certified May 17, 2026Yext Knowledge Graph
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