Business Details
4301 Lien Rd, Madison, WI
53704, United States
Certified by Midline Vision Clinics SC • Aug 30, 2026
(608) 249-6032
Certified by Midline Vision Clinics SC • Aug 30, 2026
https://local.targetoptical.com/eyedoctors/wi/madison/midline-vision-clinics-sc-910000468
Certified by Midline Vision Clinics SC • Aug 30, 2026
About
Certified by Midline Vision Clinics SC • Aug 30, 2026
OptometryEye Care CenterTarget Optical OD
Midline Vision Clinics SC is your local eye doctor and optometrist in Madison,WI. Our experienced eye doctors provide comprehensive eye exams and eye care that is convenient for the whole family, including contact lens exams and fittings. We provide a complete evaluation of overall eye health to detect, diagnose, and treat changes in your vision year over year. Looking for a personalized eye exam near you? We offer convenient online scheduling and accommodate walk-in appointments and same-day eye exams when available to fit your busy schedule. We also accept most insurance plans. Visit our Madison,WI eye care office at 4301 Lien Rd for quality, convenient eye care with our friendly and professional optometrists. Schedule your eye exam today!
Location
Certified by Midline Vision Clinics SC • Aug 30, 2026
Reviews
4.9
1,359 reviews
5 stars
1,270
4 stars
63
3 stars13
2 stars6
1 star7
- JSJoelle SingsAug 21, 20265.0I always have the best eye care at Target Optical in Madison. I never feel rushed and I get complete care.
- LLLuffyGoofyAug 16, 20265.0The best! I haven't been to the eye dr in years so I wasnt sure what to expect but everyone made it super simple, were friendly, and was a fast process. Highly recommend.
- MMMarkAug 3, 20265.0Very welcoming atmosphere. I forgot her name but tattoo lady is a great spokesperson for the job. Great conversation during the whole process. Will return for my next pair.👍🏾💯
- JMJeannie MantheJul 19, 20265.0This was THE BEST eye exam I have ever had. Their technology is far beyond anything I've ever experienced. The exam was quick (thank you Dr. Germain) and thorough. The staff is funny, friendly and kind. LOVE IT! Thank you Target for having such good eye professionals!
- BCbetty CiszewskiJul 15, 20265.0I was greeted promptly as I entered. They checked me in and was called by the tech right away. She was very pleasant and though. My eye exam went very well. The doctor explained everything.
Frequently Asked Questions About Midline Vision Clinics SC
Why should I get an eye exam?
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What is involved in an eye exam?
An eye exam involves a series of simple but comprehensive tests that allow your optometrist to assess your vision and your eye health. Your optometrist will discuss the results of your eye exam with you and determine the right prescription to help you to see your best.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
Why should I get an eye exam at Midline Vision Clinics SC?
An annual eye exam at Midline Vision Clinics SC not only updates your prescription but also detects eye health issues and general health problems like diabetes and high blood pressure early, allowing timely treatment.
What is involved in an eye exam at Midline Vision Clinics SC?
The eye exam includes a series of comprehensive tests to assess your vision and eye health, with results discussed by the optometrist to determine the best prescription for you.
Is the contact lens exam at Midline Vision Clinics SC different from a regular eye exam?
Yes, a contact lens exam involves additional measurements during fitting to ensure the right lenses for you, with an extra fee for this service beyond the standard eye exam.
What services does Midline Vision Clinics SC offer?
They offer walk-in exams, same day exams, digital retinal imaging, medical eye exams, online scheduling, and pediatric eye care starting at any age.
What payment options are accepted at Midline Vision Clinics SC?
Midline Vision Clinics SC accepts American Express, Cash, Check, Discover, Mastercard, and Visa as payment methods.
How can I schedule an eye exam at Midline Vision Clinics SC?
You can schedule your eye exam online via their appointment link or call their main phone number at +1 608-249-6032 for assistance.
What languages are spoken at Midline Vision Clinics SC?
Services are provided in English at Midline Vision Clinics SC.
Which nearby places can I visit around Midline Vision Clinics SC?
Nearby you can find Target Store Madison-East for shopping, Starbucks for coffee, and CVS Pharmacy for pharmaceutical needs, making it convenient to run errands before or after your eye appointment.
Is there a place to pick up packages near Midline Vision Clinics SC?
Yes, the UPS Access Point location nearby offers courier and delivery services, so you can conveniently pick up your packages during your visit to Midline Vision Clinics SC.
What dining options are available near Midline Vision Clinics SC?
You can dine at Babes Sport's Grill or The Journey, which offer American and buffet-style cuisine respectively, both located close to Midline Vision Clinics SC for a meal before or after your appointment.
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