Brand Certified
Eye Wisconsin
4.6(147 reviews)
Certified by Eye Wisconsin • Aug 16, 2026
Business Details
201 Junction Rd, Madison, WI
53717, United States
Certified by Eye Wisconsin • Aug 16, 2026
(608) 833-0125
Certified by Eye Wisconsin • Aug 16, 2026
https://local.targetoptical.com/eyedoctors/wi/madison/eye-wisconsin
Certified by Eye Wisconsin • Aug 16, 2026
About
Certified by Eye Wisconsin • Aug 16, 2026
OptometryEye Care CenterTarget Optical OD
Eye Wisconsin is your local eye doctor and optometrist in Madison,WI. Our experienced eye doctors provide comprehensive eye exams and eye care that is convenient for the whole family, including contact lens exams and fittings. We provide a complete evaluation of overall eye health to detect, diagnose, and treat changes in your vision year over year. Looking for a personalized eye exam near you? We offer convenient online scheduling and accommodate walk-in appointments and same-day eye exams when available to fit your busy schedule. We also accept most insurance plans. Visit our Madison,WI eye care office at 201 Junction Rd for quality, convenient eye care with our friendly and professional optometrists. Schedule your eye exam today!
Location
Certified by Eye Wisconsin • Aug 16, 2026
Hours
Certified by Eye Wisconsin • Aug 16, 2026
Monday9:00 AM - 4:00 PM
Tuesday9:00 AM - 4:00 PM
Wednesday9:00 AM - 4:00 PM
Thursday9:00 AM - 3:00 PM
Friday9:00 AM - 3:00 PM
SaturdayClosed
SundayClosed
Reviews
4.6
147 reviews
5 stars
115
4 stars
15
3 stars
6
2 stars
7
1 star
4
- ACAnita Cruz2 days ago4.04.5 Very thorough exam. Staff was helpful and accommodating.
- DSdeborah smithJul 29, 20265.0I was seen on time and the optician was efficient and professional. I was able to get my new prescription, order glasses and get on with my day in a reasonable amount of time.
- RRRachelle RippJun 26, 20265.0Ethan and the two other men did great! They were all very helpful
- CMChris MillerMay 29, 20265.0Always a good experience at target optical. I had to go back in to get the astigmatism adjusted and it was simple easy and no charge for the adjustment to my trials.
- KAKimberly AlanMar 27, 20261.0I went straight from this appointment to a LASIK consult. I showed the tech at the LASIK center the prescription at the end and asked if it was the same result. It was not. The LASIK eval was in person and much more comprehensive - making me think something was missed at Eye Wisconsin. Telehealth doesn't seem to be appropriate for this kind of medical evaluation.
Frequently Asked Questions About Eye Wisconsin
Why should I get an eye exam?
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What is involved in an eye exam?
An eye exam involves a series of simple but comprehensive tests that allow your optometrist to assess your vision and your eye health. Your optometrist will discuss the results of your eye exam with you and determine the right prescription to help you to see your best.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
Why should I get an eye exam at Eye Wisconsin?
An annual eye exam at Eye Wisconsin detects vision issues and general health problems like diabetes and high blood pressure early for timely treatment.
What happens during an eye exam at Eye Wisconsin?
Eye Wisconsin performs comprehensive tests to assess your vision and eye health, then discusses the results and correct prescription with you.
Is a contact lens exam different from a regular eye exam at Eye Wisconsin?
Yes, contact lens fittings at Eye Wisconsin include detailed eye measurements and have an additional fee beyond the comprehensive eye exam.
What are Eye Wisconsin's regular hours of operation?
Eye Wisconsin is open Monday through Friday from 9:00 AM to 2:00 PM and closed on Saturdays and Sundays.
Where is Eye Wisconsin located?
Eye Wisconsin is located at 201 Junction Rd, Madison, WI 53717, USA.
What payment options does Eye Wisconsin accept?
Eye Wisconsin accepts American Express, Apple Pay, Discover, Mastercard, and Visa.
Can I schedule same day or walk-in eye exams at Eye Wisconsin?
Yes, Eye Wisconsin offers online scheduling, walk-in exams, and same day exams to fit your busy schedule.
What nearby places can I visit before or after my appointment at Eye Wisconsin?
Nearby you can visit The Exchange Network ATMs, CVS Pharmacy for prescriptions, and Starbucks for coffee or snacks.
How can nearby stores like Target Store Madison-West and Bed Bath & Beyond complement my visit to Eye Wisconsin?
After your eye exam, you can shop at Target Madison-West for groceries and electronics or visit Bed Bath & Beyond for home essentials conveniently nearby.
Are there other optometry or eyewear stores near Eye Wisconsin?
Yes, America's Best Contacts & Eyeglasses, located nearby, offers eyewear and optician services you might consider.
Brand Certified Facts from Eye Wisconsin
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