Heartland Eyecare is your neighborhood eye doctor located at 4750 Valley View Blvd NW. Your Roanoke eyecare center offers genuine eye care where your eye health and wellness is our primary focus.
Annual eye exams are a recommended cornerstone for ensuring the health of your eyes. In addition to checking for changes in your vision and updating your prescription, we will also look at your overall eye health, internally and externally. Prevention and early detection are keys to maintaining healthy eyes, as some eye health issues have no immediate symptoms but can still cause damage if left untreated. That’s why regular check-ups are critical.
Quick and helpful they also don’t rush you and give plenty of time to find the frames you like
KB
Kristen Booth
Sep 4, 2026
5.0
Very friendly and helpful
SY
Sharrie Yarber
Aug 20, 2026
5.0
Great customer service. Optometrist was informative and efficient. This is my first virtual appointment but not my last.
EY
Edd Yarber
Jun 25, 2026
4.0
Such a great experience that I had well the exam and purchasing my glasses. The virtual exam was a plus!
Will encourage all of my family to come to your place of business.
Frequently Asked Questions About Heartland Eyecare
Where is National Eyecare Associates located?
National Eyecare Associates is located at 4750 Valley View Blvd NW, Ste 40, Roanoke, VA, 24012, in the Valley View Station area, outside of Valley View Mall and near IHOP.
What are the operating hours of National Eyecare Associates?
The clinic is open Monday through Friday from 10:00 AM to 5:00 PM and closed on Saturdays and Sundays.
What services does National Eyecare Associates provide?
National Eyecare Associates offers comprehensive eye exams focusing on your eye health and wellness, including vision changes, prescription updates, and internal and external eye health checks for prevention and early detection of eye issues.
What payment methods are accepted at National Eyecare Associates?
They accept American Express, Apple Pay, Discover, MasterCard, and Visa.
How can I contact National Eyecare Associates?
You can call them at +1 540-491-9166 or visit their website at https://eyedoctors.pearlevision.com/va/roanoke/4750-valley-view-blvd-nw.html.
Are there any eyewear or optometry services near National Eyecare Associates?
Yes, Pearle Vision and Valley View Vision Center are nearby optometrists where you can find eyewear and additional eye care services.
What dining options are available near National Eyecare Associates?
IHOP, a breakfast and brunch restaurant, and Ruby Tuesday, a burger restaurant, are close by for a meal before or after your eye appointment.
What entertainment or shopping can I explore near National Eyecare Associates?
Valley View Mall with stores like GameStop and Rack Room Shoes is nearby for shopping, and you can enjoy arcade and entertainment options there as well.
Is National Eyecare Associates close to any mobile phone or electronics stores?
Yes, nearby stores include uBreakiFix, AT&T Store, U.S. Cellular, and Cox Store, which offer mobile phone sales, repairs, and electronics.
What language is spoken at National Eyecare Associates?
They provide services in English.
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