We make eye care easy at Bluffton Target Optical, located at 1050 Fording Island Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.9
354 reviews
5 stars
338
4 stars
8
3 stars3
2 stars0
1 star5
H2
HHL 2006
Sep 24, 2026
5.0
Extremely helpful service from Molly. Above and beyond for a walk-in. Highly recommended.
HK
Holli Kirchner
Sep 11, 2026
5.0
Everyone was very helpful and professional. Thanks to Rismeldy we found the perfect glasses for my husband at a great price!
JS
Juan soto
Sep 8, 2026
5.0
Great employees 👏 and very helpful and knowledgeable doctor 👍
RM
Rich M
Aug 29, 2026
5.0
Molly was very persistent with my repair, also she was very nice and very helpful. I was impressed with her tedious job Thank you!
CS
Charlotte Santella
Aug 28, 2026
5.0
⭐⭐⭐⭐⭐
I have been meaning to write this review for quite some time. In December 2025, while house-hunting in the area, I began experiencing floaters and flashes of light in my left eye. I happened to be going to Target for a few things, noticed the eye doctor there, and decided to see if they could possibly fit me in.
I had no appointment, but the staff was incredibly kind and accommodating. They made sure I could be seen by Dr. Crockett that day, even though I needed to wait a little while. I am so grateful they did.
After examining my eye, Dr. Crockett immediately told me that I needed to be seen by a retina specialist as soon as possible. He didn’t simply hand me a referral and send me on my way. Knowing I wasn’t local, he personally made a phone call right then and there, and the retina specialist was able to see me immediately.
At the time, I’ll admit I was a little uneasy. Everything happened so quickly, and I didn’t really have time to get a second opinion or fully process what was happening. I ultimately needed laser treatment for a retinal tear.
Fast-forward to July 2026, when I established care with a new eye doctor back home. After reviewing my records, she explained just how serious the situation had been and told me that without that prompt treatment, I could have been at risk of losing vision in that eye.
That conversation made me realize just how grateful I am to Dr. Crockett and his staff. From making room for an out-of-town walk-in patient to recognizing the seriousness of what was happening and arranging immediate specialty care, they went above and beyond for me.
What started as an ordinary trip to Target may very well have saved the vision in my left eye. I am incredibly thankful to Dr. Crockett and his entire staff for their kindness, judgment, and exceptional care. I cannot recommend them highly enough.
Target Optical is located at 1050 Fording Island Rd, Bluffton, SC 29910, near Hilton Head.
What are the store hours for Target Optical Bluffton?
The store is open Monday to Friday from 9:00 AM to 7:00 PM, and Saturday from 9:00 AM to 6:00 PM. It is closed on Sundays. Hours may vary during holidays.
Can I book an eye exam appointment online at Target Optical Bluffton?
Yes, you can schedule an eye exam online through their appointment booking link.
What types of payment does Target Optical Bluffton accept?
They accept American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
Does Target Optical Bluffton accept major insurance plans?
Yes, Target Optical Bluffton accepts major insurance plans for a hassle-free experience.
What brands of eyewear does Target Optical Bluffton offer?
They offer popular brands like Ray-Ban, Coach, Oakley, Ray-Ban Jr, Merona, Emporio Armani, Mossimo, Arnette, Vogue, DKNY, and Disney among others.
Is Target Optical Bluffton wheelchair accessible?
Yes, Target Optical Bluffton has a wheelchair accessible entrance.
What shopping options are available near Target Optical Bluffton?
Nearby shopping options include Target, Payless ShoeSource, DICK'S Sporting Goods, and CVS Pharmacy, which offer a range of retail, fashion, and health products for your convenience.
Are there other optometry services near Target Optical Bluffton?
Yes, America's Best Contacts & Eyeglasses and Crockett Eyes are nearby optometry centers you can consider.
What nearby services could be useful for customers visiting Target Optical Bluffton?
Customers can access nearby services such as Bitcoin ATMs (Coinhub, LibertyX), package shipping at UPS Access Point and Staples Print & Marketing Services, and mobile phone services at AT&T Kiosk.
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