We make eye care easy at Jersey City Target Optical, located at 100 14th Street. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.8
939 reviews
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892
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1 star
31
JW
James Weiner
1 day ago
5.0
I recently visited Target Optical at 100 14th Street in Hoboken and encountered two of the kindest and most helpful individuals there could possibly be! A young man who works for us was jumped and as a result his glasses were literally smashed and the lenses popped out. When I asked where he had gotten them he told me Target in Hoboken - while he was in the hospital and unable to see without his glasses, I brought then to the store to see if by chance they had another frame his lenses could fit into but they did not. He did have insurance and replacements were ordered but in the meantime he could not see - well that’s where Xenia and Yamen stepped in to save the day - like two angels they worked on restoring his frames - pushing and pulling, replacing screws and like miracle workers they were able to straighten out the mangled frames and pop in the lenses so that the young man would at least be able to see until his new glasses would arrive. I offered to pay but they wouldn’t hear of it - they restored my hope in humanity and every chance I get I tell people about my experience at Target Optical and those two exceptional and special employees who went above and beyond to help one of their customers in his hour of need. There is no doubt in my mind where I will be getting my glasses for now on! Target should be so proud of these two individuals and how well they represented the Target brand - I will never forget their kindness and you can be sure I will keep spreading the word about the exceptional care they extended to a customer in need that day!
KJ
Katy Janas
2 days ago
5.0
So happy with my experience at target optical! Amy was so helpful and very kind. I recommend!!
CC
Christina Conkling
6 days ago
5.0
Great experience. Very accommodating and professional. I would highly recommend.
ED
Emily Dalessandro
Jun 13, 2026
5.0
Was experiencing eye pain and also had to get my glasses fixed, because I sat on them, so I ran over to the target eye center. They took me with my appointment and got me set up perfectly. Nice and fast AND the woman at the front desk, great eyelashes by the way, fixed my glasses without any charge. Great place!
SS
Supremacy
Jun 2, 2026
3.0
When I came on Sunday the lady was very unhelpful and unknowledgeable to the point where even though I knew what kind of glasses I wanted I wasn’t able to be confident I knew what I was buying. On Tuesday when I went back the man was very nice and helpful and I was out of the store in 15 minutes with glasses ordered! Hit or miss
My vision appointment was quick and painless
What brands of eyeglasses are available at Target Optical in Jersey City?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, Armani Exchange, and Disney among others.
Where is Target Optical located in Jersey City?
Target Optical is located at 100 14th Street, Jersey City, NJ 07310.
What are the operating hours of Target Optical?
Target Optical is open Monday through Friday from 9 AM to 7 PM, Saturday from 9 AM to 6 PM, and Sunday from 11 AM to 4 PM. Hours may vary during holidays.
Does Target Optical accept insurance?
Yes, Target Optical accepts major insurance plans to provide a hassle-free eye care experience.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their appointment system at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=9701&clearExams=1
What payment options does Target Optical accept?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
What is the 90-day guarantee at Target Optical?
Target Optical offers a 90-day guarantee on their frames and lenses to ensure customer satisfaction.
What nearby places can I visit before or after my appointment at Target Optical?
Nearby places include Starbucks for coffee, Pizza Hut Express for a quick meal, and Newport Plaza shopping center for shopping.
Are there other optometrists near Target Optical?
Yes, Tailor Eyecare and Visionworks are nearby optometrists you can consider.
What nearby stores in Jersey City can I visit alongside Target Optical?
You can visit the Target Store Jersey-City, CVS Pharmacy, Five Below, and Toys "R" Us, which are all close by.
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