We make eye care easy at Durham Target Optical, located at 8210 Renaissance Pkwy. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.8
409 reviews
5 stars
376
4 stars
15
3 stars3
2 stars5
1 star
10
TU
Trey Greer US
3 days ago
5.0
I happened to be at Target and noticed the optical shop on the way out. I walked in to get a missing screw replaced in my glasses, and Angelica fixed me right up. Not only did she replace the screw, she expertly straightened the frames! I'm a very happy customer. Thanks Angelica!
JD
josh dyson
5 days ago
5.0
Everyone at Target Optical has been GREAT, and they've made my first-time glasses experience about as smooth as I could hope. Couldn't be happier!
When I started noticing vision issues, Target Optical was one of the quickest appointments that I could get. I thought worst-case scenario I'd get my prescription and find glasses elsewhere. My exam was very pleasant -- both of the people that I spoke to were polite & helpful, and seemed more than competent.
I ended up ordering a pair of glasses as well, in case I couldn't find something else. It turned out that I actually preferred the lenses from these glasses much more compared to a trendy lower cost brand at the mall down the road. I need progressive lenses, which are somewhat challenging - while the ones I got at the mall were disorienting, had narrow tunnel vision, and were overall blurry w/the exception of a very narrow sweet spot, the ones from Target were MUCH better. There's always a drop off in the periphery w/progressives, but it was so much clearer and less distracting. I adjusted to them very quickly, and returned the others.
I ended up not loving the frames I chose, and they made exchanging this super easy. A few months later, I damaged those glasses, and they made replacements painless (I did select the replacement plan, assuming w/my first pair it would pay off, and it did).
If you're worried that "the place inside Target" won't be a great experience, I hope this changes that perception for you. They've exceeded every expectation I've had. I do wish they partnered with someone other than Essilor Luxottica for hardware, but it's not at all because of performance or quality.
JA
Jessikah Amekuedi
6 days ago
5.0
I usually book eye exams at places a little closer to where I live but after today, I will gladly make the drive to Southpoint every year! Everyone was extremely nice and knowledgeable. Not too pushy but very warm and welcoming. My son and I both had appointments. He was not too interested in doing his eye exam but both Keisha and Dr Lou were amazing. They were very patient and understanding with him as an active 5 year old. Would highly recommend for family visits. They also have A LOT of stylish frames to choose from, not just frames to fill the wall. This is coming from someone who is VERY PICKY about frames and I found 2 pair I loved in less than 10 minutes. Latonya and another woman in optical that helped me were absolutely amazing. They even gave my son crayons to draw with. I’ll definitely be back next year. :)
TH
The Haerings
Aug 20, 2026
1.0
Our experience with the doctor was wonderful. However, when we went to pick up the glasses we ordered from the optical center, only the lenses arrived. Between the time we originally ordered the glasses and the time we picked them up (6 days), the staff never informed us the frames were unavailable. When we arrived to pick up the glasses, the staff was talking amongst themselves as to how to resolve the missing frames. Without discussing the issue with us first, the staff decided on their own to pull the display frame off the wall and put the lenses into the used frame. My family and I finally noticed what was happening, so I stopped them to ask what was wrong and why they did not have a new frame that came with the lenses. They said this sometimes happens and this is how they resolve this issue. I asked if the frame was on backorder or if a new frame could be ordered again. They said they didn't know. The manufacturer did not say why the frame was unavailable. They were pushing for us to use the used frame or select a new frame. We opted to get a refund and took our business somewhere else. (Update on the Owner's Response below: I reached out to them directly at the contact info they provided me and have yet to hear from them.)
MC
Mike C
Aug 12, 2026
4.0
They cancelled my eye appointment the day prior because I didn't answer the phone call from their unknown number to "confirm" my appointment. This is 2026 - Who answer calls from unknown phone numbers. And they cancelled it? Just send a text, please.
Edit - I called direct in time that they were able to re-add my appointment.
Target Optical is located at 8210 Renaissance Pkwy, Durham, NC 27713.
What are the weekday operating hours for Target Optical?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM.
Is Target Optical open on Sundays?
No, Target Optical is closed on Sundays.
What brands of eyewear are available at Target Optical?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Armani Exchange, DKNY, Vogue, and Disney, among others.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans for a hassle-free experience.
Can I schedule an eye exam at Target Optical online?
Yes, you can schedule an eye exam online through Target Optical's appointment scheduling service.
What payment methods does Target Optical accept?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Does Target Optical have wheelchair accessible entrances?
Yes, Target Optical provides wheelchair accessible entrances for customers.
What are some nearby places to visit when you come to Target Optical?
Nearby places include Starbucks for coffee, MinuteClinic for medical services, and CVS Pharmacy for your pharmaceutical needs, making it convenient to combine visits.
Are there nearby dining options near Target Optical?
Yes, nearby dining options include Chick-fil-A, Momoyama sushi restaurant, Bruster's Real Ice Cream, and Rise Southern Biscuits & Righteous Chicken.
Can I visit any nearby recreational spots after my appointment at Target Optical?
Yes, you can visit Southpoint American Tobacco Trail, a nearby park and hiking trail, for outdoor recreation after your visit.
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