LensCrafters is dedicated to providing quality eyecare to ensure you see your best. We offer comprehensive eye exams using the latest vision technology. Our premium lens solutions are tailored to fit your lifestyle with options like Transitions® and Blue-violet light filtering lenses. We offer a wide range of designer brands from Prada, Burberry, Versace, Dolce & Gabbana and more. LensCrafters is the destination for prescription wearable technology from innovative brands like Ray-Ban Meta, Oakley Meta and Nuance Audio. We accept most vision insurance plans including: EyeMed, Aetna, Humana, United Healthcare Vision, Davis Vision by Versant Health plus more. All prescriptions are welcome!
Explore offerings from LensCrafters on 111 S Broadway in Rochester, with popular products available at this location.
LensCrafters Flagship Products
4 items
Products
Eye Exam
Your vision is our focus. With the latest advancements in vision technology, we’ve got your eye health covered. Arrange your comprehensive eye exam today!
Prescription Eyeglasses
See in style with prescription lenses. Discover our range of complete vision solutions tailored to your lifestyle.
Sunglasses
Discover our wide assortment of designer brand sunglasses, also available with prescription lenses.
AI Glasses
We are the destination for wearable technology with prescription lenses crafted for your vision needs. Discover the latest innovations from Ray-Ban Meta, Oakley Meta and Nuance Audio.
LensCrafters Contact Lenses
1 item
Contact Lenses
Daily, weekly and monthly wear options available which makes contact lenses a convenient choice. Discuss your lens preferences and lifestyle with your eye doctor as they can consider these factors and determine the best type of contact lenses for you.
Reviews
4.7
428 reviews
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386
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Stephanie Anderson
3 days ago
5.0
Samantha is amazing, she was super helpful, patient and gave very good feedback. Dr. Fort got me in contacts that are actually helpful with both distance and close up. Fabulous and highly recommended them!
BT
bosco tag
Aug 10, 2026
5.0
Thank you so much for your kindness and great service! Samantha and Noelle were exceptional!
EP
Erin Perkins
Jul 29, 2026
5.0
Samantha provided outstanding service and got my glasses fitting just right. She also has a great eye and was super helpful in picking out frames. Thank you so much!
TD
Tinea Dean
Jul 27, 2026
5.0
Eileen, store manager, was absolutely wonderful. Came in in a pickle with broken glasses far away from home and they fixed me right up in less than 10 minutes with out any questions! We are here at the Mayo Clinic with our liver donor and liver recipient and so needed these glasses. Was blessed with the lens crafters team! Thank you so much!!! And thank you for talking to me and making me feel welcomed!
MP
Marie Pangerl
Jul 23, 2026
5.0
STOP!! Go no further for all your eye care needs. I was in an eye contact emergency - walked into LensCrafters and Ms. Raegan was my lifesaver. I was able to quickly get my contact prescription faxed over and she fixed me up with new lenses within minutes so I could continue my day with my daughter during her UMR orientation!! Thank you Reagan and LensCrafters!!!
Taking your child to an optometrist for an eye exam is the best way to learn if your child needs glasses. Many children who need glasses aren’t aware that they do. Signs of vision problems in children include sitting too close to the television, squinting, sensitivity to light, difficulty with eye-hand coordination, and avoiding visual activities like reading and drawing. To see if your child needs glasses, schedule your child’s eye exam today.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
What is the difference between an eye exam and a vision screening?
A comprehensive eye exam is administered by an optometrist and can detect not only vision problems but problems with eye health and general health as well. A vision screening is typically performed by a general medical practitioner such as a pediatrician or a nurse. While a vision screening can help identify vision issues, it can miss many important issues that a comprehensive eye exam can identify. This is why everyone is encouraged to get annual eye exams. Schedule your eye exam today!
Why should I get an eye exam?
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What should I bring to my eye exam?
You should bring your vision insurance and medical insurance information to your eye exam. If you currently wear any prescription lenses, bring your eyeglasses, sunglasses, and contact lenses. You should also bring any and all questions you may have. Contact your optometrist if you have specific questions about any additional items you think you may need to bring to your eye exam.
What services does LensCrafters at 111 S Broadway offer?
LensCrafters offers comprehensive eye exams, premium lens solutions including Transitions® and Blue-violet light filtering lenses, and a wide range of designer eyewear brands such as Prada, Burberry, and Ray-Ban Meta.
What are the operating hours for LensCrafters at The Shops At University Square?
The store is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 5:00 PM, and Sunday from 12:00 PM to 5:00 PM.
Does LensCrafters accept vision insurance plans?
Yes, LensCrafters accepts most vision insurance plans including EyeMed, Aetna, Humana, United Healthcare Vision, Davis Vision by Versant Health, and more. All prescriptions are welcome.
Can I schedule an eye exam appointment online?
Yes, you can schedule your eye exam appointment online via LensCrafters' scheduling link provided in their profile.
What payment options are available at LensCrafters?
LensCrafters accepts American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, and Visa.
What should I bring to my eye exam at LensCrafters?
Bring your vision and medical insurance information, any current eyeglasses, sunglasses, contact lenses, and any questions you have for the optometrist.
What brands of designer eyewear can I find at LensCrafters?
LensCrafters offers designer brands including Brooks Brothers, Bulgari, Coach, Dolce & Gabbana, Giorgio Armani, Michael Kors, Oakley, Persol, Polo, Prada, Ralph Lauren, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue.
How can nearby places enhance my visit to LensCrafters at The Shops At University Square?
You can enjoy meals at nearby restaurants like Chester's Kitchen and Bar or browse books at the University Of Minnesota Book Store before or after your eye care visit, making your trip more convenient and enjoyable.
Are there other optometry services near LensCrafters at The Shops At University Square?
Yes, Doctors of Optometry at The Shops At University Square offers additional optometric services close to LensCrafters, providing more choices for eye care in the area.
What entertainment options are available near LensCrafters in Rochester?
Nearby entertainment includes the Chateau Rochester cinema and music venue, Absolute Theatre for live shows, and HyperSpace Starcade for arcade games, offering fun activities around your visit to LensCrafters.
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