We make eye care easy at Blaine Target Optical, located at 1500 109th Ave NE. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.6
274 reviews
5 stars
242
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Lnzy Hadden
4 days ago
5.0
I absolutely love this location for optical! The store manager Josh I. is AMAZING! So personable and so helpful! Josh was so friendly and fun! I’ve been going to this location for years, but prior to Josh coming; the experience with the manager wasn’t also a great experience! Josh is the best!
I recommend this location and Dr Lance G to anyone!
BE
Bradly Ely
Aug 4, 2026
5.0
Katie and Josh were super helpful with picking out the correct lens for my first set of progressives!
MK
mary kriva
Aug 1, 2026
5.0
I don’t usually write reviews, but I just had to share this one because it really was that good.
I went to Target Optical in Blaine yesterday for an eye exam and to possibly get a new pair of glasses—maybe even sunglasses.
From the moment I walked in, Josh Isaacson greeted me with a smile, welcomed me, and let me know my appointment would be starting soon while I filled out some paperwork. The ladies at the front desk were just as friendly. Honestly, the whole place had such a positive, upbeat feel that I immediately felt comfortable.
Then I met Dr. Lance Gutfleisch, and for the first time in a long time, I actually felt heard.
He took the time to explain progressive lenses in a way that finally made sense. In the past, I’d always been given a reading prescription at the bottom of my progressives, even though I don’t need that. My only issue is distance. I told him I wanted progressive lenses that go from my distance prescription to basically nothing at the bottom, and he simply said, “No problem.” No hesitation, no confusion—he just got it.
After my exam, Josh and the staff gave me plenty of space to browse at my own pace but were always there if I had a question. I never once felt pressured, which made the whole experience enjoyable instead of stressful.
When I narrowed down my choices, Josh helped me maximize my insurance benefits and found me a great deal on both my everyday glasses and my sunglasses. He really knew his stuff and made the whole process easy.
Now I just have to be patient and wait until my new specs come in!
I honestly can’t recommend Target Optical in Blaine enough. Everyone I interacted with was kind, patient, knowledgeable, and genuinely helpful. I even found myself laughing with the doctor—which is definitely not something I say very often!
Thank you to Josh Isaacson, Dr. Gutfleisch, and the entire team for such a wonderful experience. I can’t wait to get my new specs, show them off, and finally enjoy seeing the way I’ve always wanted to! 💛
MY
Mohammed Younus
Jul 28, 2026
5.0
Josh and all the employees at Target Optical were very welcoming and quick to help. They were incredibly helpful in choosing my glasses and made the entire experience easy and enjoyable. Thank you all so much! Zeynia
CH
Christine Hauble
Jul 24, 2026
5.0
I needed to find an eye doctor due to insurance change. Dr. Lee was amazing! First I had told him about my dry eye and sleeping with my eyes partially open. He said he would test for dry eye and found I had a significant issue. He gave me recommendations for an heated eye mask, eye tape for sleeping, and a supplement. AMAZING! After the first two days of the eye mask and eye tape I could tell my left eye didn't need drops at all! By the 9th day both eyes didn't need drops. It's been over two weeks and my eye health hasn't been this good in 16 years! Dr. Lee listened and took my concerns seriously and helped find a solution. The staff was also wonderful to work with. I had there people help me and all of them were great. I highly recommend Dr. Lee and Target Optical in Blaine. I can't thank them enough.
Target Optical is located at 1500 109th Ave NE, Blaine, MN 55449.
What are the operating hours of Target Optical in Blaine?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.
What brands of eyewear are available at Target Optical in Blaine?
You can shop top brands like Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance and what payment methods are available?
Yes, Target Optical accepts major insurance plans for a hassle-free experience. Payment options include American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
How can I schedule an eye exam at Target Optical in Blaine?
You can schedule an eye exam online via their reservation URL: https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=2094&clearExams=1
Is Target Optical in Blaine wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance to accommodate guests with disabilities.
Are there any nearby dining options close to Target Optical in Blaine?
Yes, nearby dining options include Pizza Hut Express for quick pizza, CherryBerry Yogurt Bar for frozen yogurt, Starbucks for coffee, Wendy's for fast food, and Bricks Kitchen and Pub for American cuisine.
Where can I find nearby health-related services near Target Optical?
Nearby health services include the CVS MinuteClinic and MinuteClinic at CVS, providing walk-in medical and urgent care clinics.
Are there banks or ATMs near Target Optical in Blaine?
Yes, there are several options including TCF Bank ATM, LibertyX Bitcoin ATM, Huntington Bank, and TCF Bank nearby for your banking needs.
What is the 90-day guarantee mentioned by Target Optical?
Target Optical offers a 90-day guarantee on frames and lenses, ensuring customer satisfaction with their eyewear purchase.
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