We make eye care easy at Columbia Target Optical, located at 6111 Dobbin Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
3.8
84 reviews
5 stars
53
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SK
Suzette Kettenhofen
May 22, 2026
5.0
Very friendly staff. Took time to acknowledge everyone coming into space with a large friendly smile! She looked up the different prices difference and helped me navigate the best price for what I needed.
JW
Jordan White
May 22, 2026
5.0
My experience at Target optical was quite pleasant. Dr.Lam performed a thorough eye exam. I appreciated that she gave me helpful information about my current eye health. Ms. Casey was the receptionist that day and she was very helpful in going over insurance, cost, and helping me choose a frame. It was a busy Tuesday afternoon, but I never felt rushed.
SM
Sylvetta Mills
Apr 9, 2026
5.0
Very Helpful And Pleasant
KL
Kayla Lien
Feb 24, 2026
2.0
I went in today to get my glasses adjusted and every other time I’ve gone in I had a pleasant experience but today the guy gave me so much attitude for asking and seemed like he cared more about watching his show then adjusting my glasses. He didn’t even use any tools just his fingers and every time I said something felt off he was very rude. Definitely need to go back and get them adjusted again by a different person cus he didn’t even do them good I just said they were ok so I can leave. That’s how unpleasant that experience was.
CH
Caryanna Harris
Feb 23, 2026
1.0
I’ve had multiple visits to this location, and unfortunately the experience at the front desk has been consistently unpleasant. The person working the front desk comes across as rude, unwelcoming, and uninterested in helping. Each time I come in, it feels like I’m inconveniencing him just by asking basic questions or needing assistance. Customer service is a big part of any healthcare-related business, and this kind of attitude really affects the overall experience. I hope management addresses this, because it makes an otherwise necessary visit uncomfortable.
What types of eye care services does Target Optical in Columbia offer?
Target Optical in Columbia provides quality eye care services including eye exams by Independent Doctors of Optometry, specialty lenses, and contact lens brands.
Which eyewear brands can I find at Columbia Target Optical?
You can shop a variety of top brands such as Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, and Target favorites like A&A and Cat & Jack.
Does Target Optical Columbia accept insurance?
Yes, Columbia Target Optical accepts major insurance plans for a hassle-free experience.
What are the operating hours for Target Optical located at 6111 Dobbin Rd?
The store is open Monday through Saturday from 10:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so contact the store to confirm.
What payment methods can I use at Target Optical in Columbia?
Target Optical accepts American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
Is there a guarantee on the glasses I purchase at Columbia Target Optical?
Yes, the store offers a 90-day guarantee on frames and lenses.
How can I schedule an eye exam at Target Optical Columbia?
You can schedule an eye exam online through their appointment system at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=9714&clearExams=1.
What nearby places can I visit after my appointment at Target Optical in Columbia?
After your visit, you can enjoy a coffee at Starbucks, grab a meal at California Tortilla, or shop at Target Columbia and CVS Pharmacy, all nearby at 6111 Dobbin Rd.
Are there other optometry services near Columbia Target Optical?
Yes, nearby you can find Dr. Kien Lam and Visionworks for additional optometry services.
Can I combine a beauty or spa visit with my eye care trip to Target Optical?
Absolutely, several beauty and spa places such as Bath & Body Works, Plush Hair Salon & Spa, and Sobeautybar are conveniently located near Target Optical for you to visit before or after your appointment.
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