Heartland Eyecare is the local eye doctor to see for all of your eye care needs in Bloomington, IN. As your local Bloomington optometrist, Heartland Eyecare can help diagnose, treat, and detect subtle changes in your eyes year over year. Come visit our offices at 2852 E 3rd St Bloomington, IN 47401 and let us help you see and look your best. Our doctors are here to provide the professional eye care near you, to guarantee you have the clearest vision. Call today to schedule an appointment for your annual eye exam.
I was shopping at the mall a week ago earlier and as I was leaving I just stop in and ask about my new insurance that just came in effect and yes they accepted so the lady was so nice she let me pick out my glasses and she made me a appointment for Saturday the 15, I was so happy with the time since I work nights Monday thur Fridays so when I arrive every one was so friendly and the dr on call for that day was very knowledgeable with my eyes and done a very good job can’t wait for my new glasses to arrive thank you Lens crafters your the best
BW
Brittany Watters
Aug 1, 2026
5.0
The Doc and technician were absolutely amazing. I’ve never had a better experience at the eye doctor. They took their time to explain everything, educate and find the perfect set of contacts for my needs. 100/10 I’ve already recommended them to several people.
SS
Susan
Jul 24, 2026
5.0
Excellent eye exam!!
JN
Jarod Newman
Jun 25, 2026
5.0
Very friendly staff, Doctor was very informative and thorough during my exam! Highly recommend
MD
Mark Dammer
May 11, 2026
5.0
We were saying in a timely manner. The testing has improved since our last visit 5 years ago. The conversation with the position was easily understood, and the testing was pretty unintrusive
Frequently Asked Questions About Heartland Eyecare
What services does Midwest Optometry offer?
Midwest Optometry diagnoses, treats, and detects subtle changes in your eyes to provide professional eye care and ensure the clearest vision.
Where is Midwest Optometry located?
Midwest Optometry is located at 2852 E 3rd St, Spc L07, Bloomington, IN 47401 inside College Mall.
What are the business hours of Midwest Optometry?
Midwest Optometry is open only on Saturdays from 10:00 AM to 6:30 PM and closed the rest of the week.
How can I schedule an eye exam at Midwest Optometry?
You can schedule an eye exam by calling +1 812-334-1893 or by visiting their online scheduling link provided on their website.
Which payment options are accepted at Midwest Optometry?
They accept American Express, Apple Pay, Discover, Mastercard, and Visa.
Is Midwest Optometry affiliated with any larger optometry brand?
Yes, Midwest Optometry is associated with LensCrafters as a LensCrafters OD and Eye Care Center.
Can I visit LensCrafters near Midwest Optometry for eyewear after my eye exam?
Yes, LensCrafters is nearby and offers eyewear and optician services, making it convenient to select frames after your exam.
What shopping options are available near Midwest Optometry?
Midwest Optometry is located inside College Mall, which includes stores like DICK'S Sporting Goods, Charlotte Russe, and Maurices among others.
Are there food options near Midwest Optometry for a quick meal?
Yes, nearby food and cafe options include Tropical Smoothie Cafe, TGI Fridays, Red Robin Gourmet Burgers, and Jughead & Murphy's coffee shop.
If I need a haircut or beauty services near Midwest Optometry, where can I go?
Nearby beauty salons include RnR Barber Salon College MALL, Mia & Maxx Hair Studio, and Vibrant Visions Hair Salon.
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