We make eye care easy at Chicago Target Optical, located at 4466 North Broadway St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.6
166 reviews
5 stars
147
4 stars1
3 stars2
2 stars1
1 star
15
MP
Matt Parks
Jun 24, 2026
5.0
I found the staff to be Quite Professional. It actually made the experience enjoyable.
DW
Dahoney Wells
Jun 18, 2026
4.0
Dr. Rabia Yaqub was extremely informative and polite! And staff were very helpful and patient with me and my concerns
CH
Cody Hedera
May 4, 2026
1.0
I booked an appointment at this location and received a reminder the night before. When I arrived for my appointment I was told that I was not on the calendar and that the doctor had already left. As I work full time and am going abroad in a couple weeks, I needed to receive my new glasses and contact before I leave but there is no more availability. I highly suggest calling MULTIPLE times prior to your appointment to make certain they have you on their schedule.
CR
C R
Apr 26, 2026
5.0
Review written 4/26/2026. Jose the manager helped with my glasses purchase. Very professional, patient, friendly.
Was willing to go the extra mile to look up design options of glasses online.
Also showed me in depth what lens coatings i was getting, and reviewed lens options for people like me with a lot of light sensitivity.
Also showed me exactly how much money I owed per pair of glasses, before charging it to me. Turned around iPad screen to show me.
Also he went the extra mile to add each pair separately to the digital cart which allowed me to apply 2 Target promos to the cart
Great experience, can’t wait to get my glasses.
Note this Target Optical is located in a Target with underground parking deck on a very busy street in Chicago
Parking is free
RR
Rita
Mar 28, 2026
5.0
This last trip to Target Optical really was top notch. Omar from the 4110 Elston location helped me. Although he was visiting he really made a lot of effort to ensure I had a great experience as I was returning to complete an order I initiated some days ago. He double checked all of the details and ensured the correct adjustments were made with my insurance etc. I appreciated all of his work and know he is a valuable asset to the team.
Target Optical is located at 4466 North Broadway St, Chicago, IL 60640, in the Chicago Wilson Yard area.
What are the store hours for Target Optical?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 11:00 AM to 4:00 PM. Hours may vary during holidays, so contacting the store is recommended.
What brands of eyewear does Target Optical carry?
Target Optical carries top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance and what payment options are available?
Target Optical accepts major insurance plans for a hassle-free experience and accepts payment options such as American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam online at Target Optical?
Yes, you can schedule an eye exam online through their reservation website provided in their profile.
Is Target Optical accessible for customers with disabilities?
Yes, Target Optical has a wheelchair accessible entrance to accommodate customers with disabilities.
What is the satisfaction guarantee offered by Target Optical?
Target Optical offers a 90-day guarantee on their eyewear purchases, ensuring quality and satisfaction.
What are some nearby places I can visit before or after shopping at Target Optical?
Near Target Optical, you can enjoy a coffee at Starbucks or Nube's Ice Cream and Coffee Shop, have a meal at Pizza Hut Express or Nigerian Kitchen Restaurant, and relax at VIP Therapy Bodywork or CorePower Yoga studio.
Is there convenient public transportation near Target Optical?
Yes, the CTA Bus Stop 17393 is close to Target Optical, making it easy for customers to reach the store via public transit.
Where can I park when visiting Target Optical?
Nearby parking options include the SP+ Parking lot and Metropolis parking, providing convenient parking for visitors to Target Optical.
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