We make eye care easy at Nampa Target Optical, located at 16300 N Market Place Blvd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.9
23 reviews
5 stars
22
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2 stars
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1 star0
RA
rayne armstrong
Oct 5, 2026
5.0
The lady was extremely nice and helpful. Made the experience go by really quick and easily.
MS
Mia Surls
Oct 3, 2026
2.0
They appear to have a lot of options for eye glasses but that didn't do me much good. They say they take all insurance but then can't verify. I filled out forms online day before and, while I was looking at them on my phone with the word "completed!" all over them, they stated I hadn't completed them. They then suggested I submit to my insurance for reimbursement, which just is a hassle in my already crazy day to day. They didn't appear to mind much when I said I thought I'd just go elsewhere.
I have gone to another Taget optical for years but have recently moved here. My old office wasn't a problem even once. Not sure what's up here.
I have VSP insurance through the state of Idaho for reference.
GP
Gabrielle Peterson
Sep 26, 2026
5.0
Dr Berg & Hailey were so sweet and helpful! Great experience and happy I found them!
AA
Alexander Ascencio
Sep 22, 2026
5.0
Noel and Hailey were awesome , made everything go by extremely smoothly , highly recommended coming here to get new lenses
LC
Lisa Christianson
Sep 17, 2026
5.0
These ladies are amazing, helped me with everything from getting glasses to the billing part of it. Friendly, helpful and they know what they are doing. Eye exam was exceptional too, Jennifer took her time. Wonderful experience from all.
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