We make eye care easy at Palm Coast Target Optical, located at 5100 E Highway 100. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.5
232 reviews
5 stars
196
4 stars
6
3 stars0
2 stars2
1 star
28
JR
Joanna Rafalowicz
4 days ago
5.0
Very helpful and patient even when I could not make up my mind. I came back 30 min later to change the glasses and she did it smiling and joking with me. Made feel very good 👍
MS
Margaret Starkey
5 days ago
5.0
Jenny was the absolute best! She helped me pick two great frames that compliment my face, was super pleasant, and got me processed in record time — I’d been dreading ordering new glasses, but she exceeded all expectations. Will be back again!
MS
Manon Stonecypher
Oct 3, 2026
5.0
Henny was delightful and made my daughter feel so confident about her first pair of glasses!
JL
Jaffy Lee
Sep 29, 2026
1.0
I have used Target Optical for my glasses for over 20 years, so I’m extremely disappointed with my recent experience and with Dr. Damaris Benitez-Kreymborg.
I had an eye exam in June 2026. I was told by the doctor that my prescription had not changed from my previous exam at Tomoka Eye in 2024. I decided to get contact lenses.
When I eventually picked up the contacts, I was able to put them in and remove them without any problem. However, I immediately told Amy, the optical employee assisting me, that I could see clearly at a distance but could not see anything up close. I couldn’t read my phone or paperwork while wearing the contacts. I was told that sometimes it takes a few days to adjust and to let her know by Saturday.
The problem did not improve, so I contacted her before Saturday. I was then told by Amy that I would need to make another appointment with the doctor because that was their policy. I explained that my prescription had not changed according to both the Target exam and my 2024 prescription from Tomoka Eye, and I questioned why I was unable to see up close with the contacts.
I was eventually told that again by Amy that because of my prescription, I would likely need multifocal contacts. My question is: if multifocal lenses were necessary for me to see both near and far, why weren’t they prescribed initially?
What is most frustrating is that instead of helping me troubleshoot the problem with the contacts, I was told by Amy I would need to pay another $120 for another eye exam before the doctor would see me. Also, through the several months this situation has been going on, Amy never returned any of my phone calls and did zero follow up as she had promised. When I was there today, she would not even speak To me, she was speaking to another employee within the store and having them provide me with the information. Very unprofessional.
After being a loyal Target customer for more than 20 years, I expected better customer service and more assistance in resolving an issue with contacts that were prescribed through their optical department. Unfortunately, I feel like I was left to figure it out on my own and was asked to pay another $120 just to have the doctor (Who also never returned my calls) address an issue that should have been addressed during the original visit.
AJ
Alanis Jarre
Sep 26, 2026
5.0
Emilia was amazing and guided me every step of the way until I found my perfect pair of glasses!!
Target Optical is located at 5100 E Highway 100, Palm Coast, FL 32164.
What are the regular business hours for Target Optical in Palm Coast?
The store is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.
What brands of eyewear does Target Optical in Palm Coast offer?
They offer top brands such as Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, Coca-Cola, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans for a hassle-free eye care experience.
Can I schedule an eye exam at Target Optical in Palm Coast?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry by using their online reservation system.
What payment options are accepted at Target Optical?
They accept American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Does Target Optical offer any guarantee on frames and lenses?
Yes, they offer a 90-day guarantee on frames and lenses.
Are there any wheelchair accessible entrances at Target Optical?
Yes, Target Optical has a wheelchair accessible entrance for guests.
What nearby places can I visit along with Target Optical in Palm Coast?
Nearby you can visit CVS Pharmacy for your pharmaceutical needs, Starbucks for coffee, and Pizza Hut for a quick meal before or after your eye care visit.
How can nearby places like CVS Beauty and Ulta Beauty complement my visit to Target Optical?
After your eye care appointment at Target Optical, you can visit CVS Beauty or Ulta Beauty nearby for cosmetic and beauty products, making it convenient to shop for your complete look in one trip.
Is there convenient shopping near Target Optical for other needs?
Yes, Palm Coast Landing shopping center and stores like Dollar Tree and Ross Dress for Less are nearby, allowing you to combine your eye care visit with other shopping needs.
Brand Certified Facts from Target Optical
This information is certified by Target Optical and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified October 11, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: