We make eye care easy at Fort Collins Target Optical, located at 2936 Council Tree Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.9
513 reviews
5 stars
493
4 stars4
3 stars1
2 stars5
1 star
10
JC
Jenna Cole
1 day ago
5.0
Joy was amazing with helping my daughter fit her glasses. It was the end of her shift and she took the time to help her, we appreciated it so much.
HW
Holley K. Wallace
6 days ago
3.0
Firstly, I want to say that Dr Murphy is lovely, that said…
I’ve been going to this location for the past few years to get my eye exams, & have seen multiple optometrists. I wear contacts & went in yesterday for my annual exam. I declined having my pupils dilated bc I had things to do & they never mention this when you’re making the appointment, only after you arrive - I just wanted the routine exam & had to sign a waiver stating I declined that service - fine. I told Dr Murphy I was happy with my current prescription, but was just getting my annual check up. We went through the standard procedure, & kept my same prescription & brand of contacts. I went to pay & they told me $91, & I was a bit taken aback bc I was just expecting to pay my co-pay, but went ahead & paid. I called my insurance this morning & they said I was charged for a premium “fit & follow-up exam?” Huh? We didn’t fit anything & this was not a follow up…we did not change anything. She phoned Target Optical & they said bc I have mono-vision (1 contact for near, 1 for far), THAT’S why I was charged for a premium exam?! Seriously? What a joke - poor & deceptive business practices, IMO…they have my prescription on file, & have never mentioned anything about my exam costing more bc of the prescription they provided for me? Guess its time to look for a new optometrist…just based on principle, bc I believe they actually charged me that way bc I declined having my pupils dilated.
RN
Rachel Nichols
Sep 11, 2026
5.0
Joy helped me out this afternoon getting my sunglasses to be a better fit! She was helpful and answered all my questions about the process and care of my glasses.
DL
Doug Lyons
Sep 11, 2026
5.0
Issa took care of us at the Ft. Collins Target Optical. We came in to pick up our son’s glasses and she was kind enough to replace a screw that had come out of my sunglasses. She was wonderful.
JP
Jocelyn Porcaro
Sep 9, 2026
5.0
Love the crew at target optical. I’ve been bringing my entire family for years. Kerrie was amazing, helpful, warm and welcoming. Joy is also amazing! Dr Murphy takes great care of us and is very knowledgeable but we’ve seen all of the optometrists and they are all fabulous.
Target Optical is located at 2936 Council Tree Rd, Fort Collins, CO 80525, in the Fort Collins East area.
What are the operating hours for Target Optical in Fort Collins?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so check with the store before visiting.
What brands of eyewear does Target Optical offer in Fort Collins?
Target Optical offers eyewear brands including Ray-Ban, Coach, Oakley, Armani Exchange, DKNY, Vogue, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans to provide a hassle-free eye care experience.
Can I schedule an eye exam at Target Optical in Fort Collins?
Yes, you can schedule an eye exam with Independent Doctors of Optometry at Target Optical. Appointments can be booked online through their exam appointment portal.
What payment options are accepted at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Does Target Optical have wheelchair accessible entrance?
Yes, Target Optical in Fort Collins has a wheelchair accessible entrance.
Which nearby businesses can I visit along with Target Optical?
Nearby places include The Exchange Network ATM, Verizon Wireless, CVS Pharmacy, Pizza Hut Express, Starbucks at Target, 9Round Fitness, and Massage Heights, providing convenience for errands, dining, shopping, or fitness around your visit.
How can nearby fitness centers enhance my visit to Target Optical?
Nearby gyms like 9Round Fitness, Pure Barre, Ripple Effect Martial Arts, and F45 Training offer options for workouts or classes before or after your eye care appointment at Target Optical, making it easier to combine health and wellness activities.
Are there any nearby dining options around Target Optical?
Yes, you can enjoy dining at nearby spots like Pizza Hut Express or grab a coffee at Starbucks located inside Target before or after your eye care visit.
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