We make eye care easy at Goleta Target Optical, located at 6865 Hollister Avenue. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Find the perfect prescription glasses and the latest styles for men, women and kids from must-have brands like Ray-Ban, Oakley, Coach, Ralph, Armani Exchange, Vogue Eyewear, and many more!
Contact lenses
Whether you’re new to contacts or looking for a restock from our great selection, Target Optical is here for you! Discover long-lasting comfort and support for all kinds of vision needs together with great prices from the best contact lens brands.
Wearables
AI-powered smart glasses are the latest in eyewear innovation, bringing cutting-edge vision technology through stylish, on-brand glasses. Available with or without a prescription. See more. Do more. All from your glasses.
Hearing Glasses
The new invisible hearing solution is here with Nuance Audio hearing glasses. Seamlessly combine clear vision and enhanced hearing in one stylish, all-in-one solution designed to help you stay more connected to every moment.
Target Optical Services
12 items
Eye exam
High-quality, personalized eye exams from expert optometrists—caring for every member of your family at every stage. We welcome all vision plans.
Same-Day Eye Exam
Fast, convenient same-day eye exams to updated your prescriptions, evaluate your eye health, and address vision concerns.
Walk-In Eye Exam
Walk-in eye exams make it easy to receive professional vision care, prescription updates, and eye health checks based on your schedule—no appointment required.
Online Scheduling
Easily book your eye exam online anytime with convenient scheduling options designed to fit your busy lifestyle.
Dry Eye Treatment
Personalized dry eye treatment can relieve burning, irritation, redness, and blurry vision caused by chronic dry eye symptoms.
Diabetic Eye Exams
Diabetic eye exams help detect early signs of diabetic retinopathy and other diabetes-related eye conditions to protect long-term vision health.
Digital Eye Strain
Treatment for digital eye strain helps reduce headaches, blurry vision, dry eyes, and eye fatigue.
Aging Vision Care
Aging vision care helps adults manage common age-related changes such as presbyopia, dry eye, and reduced night vision.
Medical Eye Exams
Medical eye exams diagnose and treat red eyes, eye infections, flashes, floaters, allergies, irritation, and other urgent eye concerns. *Please call to confirm availability.
Contact Lens Exams
Contact lens exams ensure a comfortable, accurate fit while helping protect your eye health and optimize your vision correction. *Please call to confirm availability.
Kids Eye Exams
Children’s eye exams support healthy visual development, detect vision problems early, and help kids succeed in school and everyday activities. *Please call to confirm availability.
Myopia Management
Myopia management treatments for children may help slow the progression of nearsightedness and support long-term eye health. *Please call to confirm availability.
Reviews
4.8
151 reviews
5 stars
141
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1 star
7
MP
Miles Di Peri
4 days ago
5.0
I went in a couple months months ago in desperate need of a repair and the amazing person with star tattoos on their hand (I think it was Katy?) helped me and made sure the fit was perfect, free of charge! They also cleaned the lenses which helped me see how amazing the customer service at the Goleta Target Optical department was! If you are ever in need of a glasses adjustment, look for the person with the star tattoos! They will get you squared away😌
EL
Emma Li
May 22, 2026
5.0
Great help! Workers were super nice and explained everything well. Helped repair screw for free!
ES
emma schrezenmeier
May 8, 2026
5.0
I went in to get my glasses adjusted due to one of the arms bending, I was helped by Simon and he had it fixed for free in less than 5 minutes. Absolutely recommend seeing them!
I made a big mistake trusting Simon Wu at Goleta Target Optical. I have been wearing high-index lense since the 90s-various frames and styles. They are more expensive, but for high rx, the thin lenses and low weight are worth it. Simon charged us more than any other eye doctor (including our Montecito eye dr) sonce the 90s and we received cheap, thick lenses that were all blurry. I couldnt see anything. Simon's response was. "Oh well" ! The correct response is the doctor at Target, Dr Tang, should recheck the rx because he wrote it. Simon didnt care, he is only interested in sales/commission and not helping patients see. He assured me thst Target Optical glasses ate made at a Luccoxira lab (not true) and would be thin and high quality. All lies..Obviously, I refused to accept the glasses and receiveda full refund. There is no recourse or customer service through Target Optical or the store manager. If you have progressive or high-index lenses, I dont recommend paying top dollar for inferior product. Good luck trusting Simon because I will never return or trust him again. Im going to file a complaint with ST of CA against this practice for charging for high index lenses and providing thick, cheap low quality garbage. Below is a photo of my current high index progressive glasses and the thick, non-high index lenses Simon tried to hustle me with. Absolute disgrace. So much for Luzzotica name or quality.
What services does Target Optical in Goleta offer?
Target Optical provides quality eye care, stylish frames, specialty lenses, and contact lens brands. They also offer eye exams by Independent Doctors of Optometry.
Where is Target Optical located?
Target Optical is located at 6865 Hollister Avenue, Goleta, CA 93117.
What are the operating hours of Target Optical in Goleta?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 11:00 AM to 4:00 PM. Hours may vary during holidays.
Does Target Optical accept insurance and what payment methods are available?
Target Optical accepts major insurance plans and payment options including American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam online at Target Optical?
Yes, you can schedule an eye exam online through their reservation link at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=9700&clearExams=1.
What brands of eyewear are available at Target Optical in Goleta?
They carry top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, Disney, and Target favorites like A&A and Cat & Jack.
What nearby eateries can I visit before or after my appointment at Target Optical?
Nearby eateries include Little Caesars Pizza, Jack in the Box, Saigon Noodle House, Ming Dynasty Restaurant, and Lilly's Taqueria, all within the Goleta area.
Are there coffee shops near Target Optical for a quick refreshment?
Yes, Starbucks is located nearby and is an ideal spot for coffee or a smoothie before or after your visit.
Where can I find other optical services near Target Optical?
Nearby optical services include Tang Optometry and Hollister Optometric Center, offering additional eyewear and optician services in Goleta.
Is there a pharmacy close to Target Optical where I can pick up prescriptions or supplies?
CVS Pharmacy and PlanB Dental are nearby locations where you can obtain pharmacy services and medical supplies.
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