Target Optical

4.8
378 reviews

About

OptometrySunglasses StoreTarget Optical
We make eye care easy at Rowlett Target Optical, located at 4701 Lakeview Pkwy. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Details

  • Wheelchair accessible entranceAvailable

Location

Target Optical
4701 Lakeview Pkwy, Rowlett, TX
75088, United States

Hours

Reviews

4.8
378 reviews
5 stars
359
4 stars
6
3 stars
0
2 stars
1
1 star
12

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the staff for being friendly, helpful, and knowledgeable, with specific mentions of employees like Nicole, Tania, and Arianna.

Professionalism

While most reviews highlighted professionalism, there were notable complaints about rude behavior from some staff members, particularly Devin.

Overall Experience

The majority of customers reported positive experiences, expressing satisfaction with the service and recommending the location for optical needs.

Appointment Issues

Some customers expressed frustration over appointment cancellations and perceived retaliation related to previous complaints.
  • EE
    ernesto
    3 days ago
    5.0
    Friendly staff and helped me with my glasses adjustment and cleaning!
  • WS
    Willie Stroman
    Dec 31, 2025
    5.0
    They were awsome Devon McKenzie and Tania are very professional and honest and knowledgeable about eye care
  • DD
    Dylan
    Dec 27, 2025
    5.0
    Great experience at Target Optical! Everyone was super helpful, especially Devin. Quick, easy, and friendly service—highly recommend!
  • BB
    Brenae Beane
    Dec 24, 2025
    1.0
    Devin was absolutely rude in the optical department!!! She was rushing me, impatient and very short and showing out in front of a man. I asked her a question and she said “that’s what I’m doing” Very rude and absolutely poor customer service!
  • BM
    Benyamin McLemore
    Dec 15, 2025
    1.0
    ★☆☆☆☆ I scheduled an appointment at this Target Optical location in good faith. Shortly before the appointment, I received a call from the office staff informing me that I would not be seen, explicitly referencing a prior complaint my wife had filed after being treated rudely by the optometrist. Let that sink in: a patient was denied care because a family member previously filed a complaint. That is not professionalism. That is retaliation. Healthcare providers—especially those operating under a major retailer like Target—should be held to basic ethical standards: accountability, neutrality, and respect for patients. Denying service because someone exercised their right to file a complaint raises serious concerns about judgment, temperament, and fitness to practice. This experience was deeply disappointing and troubling. At minimum, it reflects an environment where feedback is punished rather than addressed. At worst, it suggests bias and a misuse of authority that Target customers should be aware of. I would strongly caution others to consider whether this practice is capable of handling concerns maturely and professionally before booking an appointment.

Frequently Asked Questions About Target Optical

Where is Target Optical located in Rowlett, TX?

Target Optical is located at 4701 Lakeview Pkwy, Rowlett, TX 75088.

What are the operating hours for Target Optical in Rowlett?

Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays.