We make eye care easy at Lubbock Target Optical, located at 6064 Marsha Sharp Freeway. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Many customers praised the staff for being friendly, helpful, and professional, with specific mentions of employees like Savannah, Ana, and Matty.
Efficiency
Customers frequently noted the quick service and ease of the process, with many expressing satisfaction with the speed of their appointments and repairs.
Mixed Experiences
While most reviews were positive, there were some complaints about technical issues, incorrect prescriptions, and negative interactions with staff.
Virtual Exams
Several customers had positive experiences with virtual optometry services, finding them efficient and comparable to in-person visits.
KH
Kelsey Holt
Dec 29, 2025
5.0
The easiest appt ever. Savannah was very knowledgeable and efficient at all steps of the appt process. Dr. Luo was easy to work with for my first remote eye doctor visit. I’ve had my eyes checked at this office before and the entire experience was much faster, smoother, and more convenient this time than ever before!
SG
Shannon Gilbert
Dec 12, 2025
1.0
I was seen at Target Optical 03/2025, the optometrist is virtual , which I was not made aware prior to the exam. The office had technical difficulties and the virtual optometrist was not aware I had an appointment that day, even though I made the appointment 4 weeks in advance. After trying to wear the prescription glasses and contacts since March, I feel I got a prescription that is not correct for me. I live 2 hours away, I did try to be seen again but I was never able to get a visit that would work for both schedules. I hate I paid all this money for multi focal daily contacts, progressive lenses, and frames for none of them to be accurate. I have worn them daily, as they instructed me that I will need time to adjust but I feel when I wear either of them my vision is somehow worse. I just do not recommend.
JM
Janie Meza
Dec 1, 2025
5.0
We really like Savannah. She’s a very patient person and very sweet so we can murder her five stars. We are very happy with her. We hope to see her again. Next time we come it’s not somebody else.
B8
B3NJAMIN 85
Dec 1, 2025
5.0
So fast, friendly and very helpful,
AB
Amy Bland
Nov 20, 2025
5.0
Savannah was very kind and helpful, very professional and helped me with our needs with prescriptions. I cannot recommend her enough!
Target Optical is located at 6064 Marsha Sharp Freeway, Lubbock, TX 79407, in the Lubbock West area.
What are the store hours for Target Optical?
Target Optical is open Tuesday through Saturday from 9:00 AM to 6:00 PM and closed on Mondays and Sundays. Hours may vary during holidays, so it's best to contact the store to confirm.
Which brands of eyewear can I find at Target Optical?
You can find top brands like Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, Disney, and many more at Target Optical.
Does Target Optical accept insurance and what payment options are available?
Yes, Target Optical accepts major insurance plans for a hassle-free experience. Payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry through their online reservation system.
Is Target Optical wheelchair accessible and does it have restroom facilities?
Yes, Target Optical has a wheelchair accessible entrance and restrooms available for guests.
What is the 90-day guarantee offered by Target Optical?
Target Optical offers a 90-day guarantee for their frames and lenses, providing customers with confidence in their purchase.
Are there any nearby places to get coffee before or after visiting Target Optical?
Yes, there is a Starbucks nearby where you can enjoy coffee before or after your eye care appointment at Target Optical.
What other retail options are close to Target Optical for additional shopping?
Nearby retail options include the Target Store Lubbock-West, Ross Dress for Less, DSW Designer Shoe Warehouse, and Canyon West shopping center.
Where can I find dining options near Target Optical?
You can find dining options such as Pizza Hut, Five Guys, and Crumbl Cookies close to Target Optical for a meal or snack.