We make eye care easy at El Paso Target Optical, located at 1874 Joe Battle Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with specific mentions of employees like Andrea, Liz, and Erika.
Professionalism
Many reviews highlighted the professionalism of the staff, noting their patience and thoroughness in explaining options and assisting with selections.
Product Knowledge
The staff demonstrated strong product knowledge, helping customers choose the right frames and lenses based on their needs.
Service Speed
Several customers appreciated the quick and efficient service, often mentioning short wait times and prompt assistance.
Appointment Issues
A few reviews pointed out issues with appointment scheduling and insurance acceptance, indicating a need for better communication regarding these aspects.
KL
Karina Lechuga
1 day ago
5.0
Rebecca was the one who assisted me during my visit. She was very kind and patient! She took the time to help me find the glasses that I needed. I will highly recommend target optical because of her great customer service.
AC
Adrienne Chavez
1 day ago
5.0
I went in to get my glasses adjusted & I would like to give a shout out to Rebecca for her impeccable service. She did a great job with the adjustment & took the time to give me a quote on a new pair of glasses! Will be back!
RP
Romina Panfile
Jan 2, 2026
5.0
I love getting my glasses from Target. Andrea was really helpful and welcoming she gave me a compliment on my glasses choice which was really nice!
EB
Estef Busch
Dec 24, 2025
5.0
Today, I received great assistance from Andrea as I was deciding what glasses to buy. She was very professional, knowledgeable, and patient with me.
SE
Silvia Engbrecht
Dec 18, 2025
5.0
Andrea was excellent! She went above and beyond to meet my needs and made the frame and lens selection easy to understand. I would definitely recommend coming to Target optical for your needs.
Target Optical is located at 1874 Joe Battle Rd, El Paso, TX 79936, in the El Paso Far East area.
What are the operating hours of Target Optical?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturdays from 9:00 AM to 6:00 PM, and Sundays from 12:00 PM to 4:00 PM. Hours may vary during holidays, so it's best to confirm with the store.
Does Target Optical accept insurance plans?
Yes, Target Optical accepts major insurance plans for a hassle-free eye care experience.
What brands of frames and lenses can I find at Target Optical?
You can shop for frames from top brands like Ray-Ban, Coach, Oakley, and Target favorites like A&A and Cat & Jack, along with specialty lenses and top contact lens brands.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with Target Optical's Independent Doctors of Optometry. Appointments can be booked online through their reservation URL.
What payment options does Target Optical accept?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa as payment methods.
Does Target Optical have wheelchair accessible entrances?
Yes, Target Optical features wheelchair accessible entrances for customers.
What popular nearby places can I visit when I come to Target Optical?
Near Target Optical, you can visit the Target El Paso Far East department store, enjoy a coffee at Starbucks, or grab a bite at Pizza Hut Express.
Is there a pharmacy close to Target Optical for any additional health needs?
Yes, CVS Pharmacy is nearby, offering pharmacy services and medical supplies, convenient for any additional health needs after your visit.
Are there other optometrists near Target Optical?
Yes, there are other optometrists near Target Optical, including Dr. Timothy Bossetti and T.A. Bossetti, OD, PA, in case you want to explore additional eye care options.