We make eye care easy at Sioux Falls Target Optical, located at 3600 S Louise Ave. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Fast and easy exam and when I came back a few days later to order the new lenses for my frames it was also quick and easy. Anh and Jared are great!
LG
LaTasha Gonzales
Jan 17, 2026
5.0
Love this office. The tele health option is super convenient! Jared was extremely professional and patient during my visit
FV
Fermin Velasquez
Jan 15, 2026
5.0
I had the pleasure of using Target Optical today. Signing up for an appointment was simple via the Target.com app. Once i chose a convenient appointment time, I received a confirmation text followed by a second text where I was able to upload my profile and insurance information.
I arrived for my appointment and was greeted by Jered. Jered’s communication was top notch and his professional demeanor put me at ease right away. He explained how the exam would be performed and then proceeded with the exam. He explained the purpose of each machine and what the machine was measuring. After concluding the testing via the machines, Jered explained what and how TeleHealth worked. I was used to meeting the optometrist in person as they tested my eye sight and dialed in my prescription. This new TeleHealth process still had an optometrist dialing in my prescription but he wasn’t in the room with me. The entire process was conducted remotely. Before you think that is odd, the process ran just as smoothly as if the optometrist was physically in the room. I’m impressed at how much technology has advanced the eye exam process.
After getting my prescription, Jered handed me off to Anh, who helped me select frames and placed the order for them. Anh was engaging and extremely friendly and explained everything she was doing. She made choosing frames extremely easy and fun.
Overall, Jered and Anh were awesome and made the entire process a pleasure. I don’t remember the last time I enjoyed an eye exam process as much as I did today. If you’re wondering if the TeleHealth process works, I can assure you it does so don’t hesitate to make your appointment.
JN
Jodi Nielsen
Jan 14, 2026
5.0
Anh can always answer my questions and is incredibly friendly and efficient. She even gives the best tips when picking out the frames that best fit the face. She keeps me coming back to Target Optical!
GT
Greg and Teresa
Dec 30, 2025
5.0
Anh was absolutely exceptional; she was patient and explained all of our options with each level of lense type. She was also a great help while we were going through the frame options. The way Target Optical does their measuring of the iris placement for the lenses is top notch, so there are virtually no issues with progressive lenses….we know this because we had already purchased two pairs of glasses with Target Optical previously. We highly recommend!!
Target Optical is located at 3600 S Louise Ave, Sioux Falls, SD 57106.
What are the store hours for Target Optical?
The store is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 5:00 PM, and closed on Sundays.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans to provide a hassle-free experience for customers.
What brands of eyewear are available at Target Optical?
You can shop top brands like Ray-Ban, Coach, Oakley, Emporio Armani, Armani Exchange, Vogue, DKNY, Disney and Target favorites like A&A and Cat & Jack.
Can I schedule an eye exam at Target Optical online?
Yes, you can schedule an eye exam online through their appointment website.
What payment options does Target Optical accept?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is Target Optical wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance for customer convenience.
What is a nearby place where I can grab coffee before or after my visit to Target Optical?
Starbucks is nearby, offering coffee, smoothies, and bakery items, perfect for a break before or after your eye care visit.
Where can I find a pharmacy close to Target Optical?
CVS Pharmacy is located nearby, providing pharmacy services and retail products, convenient if you need to pick up prescriptions after your visit.
Are there any other health services near Target Optical?
Yes, Pacific Optometry Services is nearby for additional optometry services, and Visiting Angels offers home health care and personal care services in the vicinity.
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