Premier Optical is the local eye doctor to see for all of your Optometry needs in Allentown, PA. From contact lens examinations to contact lens fittings to general eye care, Premier Optical will help diagnose, treat, and assess your overall health—and how it affects your eyes. Busy? We offer online, walk-in, and same day exams to fit your schedule. Premier Optical also accepts many insurance carriers and discount plans. Come visit our office at 1600 N Cedar Crest Blvd and schedule an eye exam today!
Dr. Bennicoff is highly praised for his thoroughness, knowledge, and ability to explain procedures clearly.
Staff Professionalism
The staff is consistently described as friendly, helpful, and professional, contributing to a positive experience.
Customer Experience
Many customers report feeling comfortable and well-informed during their visits, with a smooth appointment process.
Concerns on Pricing
Some customers expressed dissatisfaction with perceived high costs for certain tests and limitations on using existing frames.
Technology and Efficiency
The office is noted for using state-of-the-art technology and providing efficient service, with minimal wait times.
AS
Amarilis Salazar
Nov 17, 2025
5.0
Mi primera vez en la óptica de Target y tuve muy buen servicio atención y todo bien explicado.
AS
Amy Sullivan
Nov 16, 2025
5.0
Absolutely wonderful staff!
MM
Mallory Mulicka
Oct 31, 2025
2.0
Doctor is great but they charge a lot for required but unnecessary testing
PR
peter romano
Oct 25, 2025
5.0
Staff was kind and helpful. Took there time an helped me pick the perfect glasses for me. Dr. Bennicoff also made my exam comfortable an alittle fun too. He spoke to me in ways I could understand what is going on with my eyes. I appreciate all there time!! I did get glasses and I will return for my next eye exam! Peter
LO
Loretta Ottinger
Oct 9, 2025
5.0
Super doctor explains everything very well and takes his time with the exam. The entire staff are professional and caring. Prior to being their patient I dreaded eye appointments. They have the latest technology and the drops are no longer needed!
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What is involved in an eye exam?
An eye exam involves a series of simple but comprehensive tests that allow your optometrist to assess your vision and your eye health. Your optometrist will discuss the results of your eye exam with you and determine the right prescription to help you to see your best.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
Why should I get an eye exam at Premier Optical?
An annual eye exam at Premier Optical does more than update your glasses or contacts; it also detects eye and general health issues like diabetes and high blood pressure early for timely treatment.
What is involved in a comprehensive eye exam at Premier Optical?
The exam includes simple but thorough tests to assess your vision and eye health. Results are discussed to find the best prescription for you.
How is a contact lens exam at Premier Optical different from a regular eye exam?
Besides a regular exam to check eye health, detailed measurements are taken during the contact lens fitting to ensure proper lens fit, with an additional fitting fee applying.
What types of payment does Premier Optical accept?
Premier Optical accepts American Express, Apple Pay, cash, check, Discover, MasterCard, and Visa for your convenience.
What are Premier Optical's operating hours?
The office is open Monday, Wednesday, and Thursday from 10 AM to 6 PM; Tuesday and Saturday from 9 AM to 4 PM; Friday from 10 AM to 5 PM; and closed on Sundays.
Does Premier Optical offer flexible scheduling options?
Yes, they provide online, walk-in, and same-day eye exams to fit your busy schedule.
What services does Premier Optical offer?
Services include digital retinal imaging, walk-in and same-day exams, computer vision care, contact lens fittings and exams, and eye care for children aged 7 and older.
Is Premier Optical wheelchair accessible?
Yes, Premier Optical has a wheelchair-accessible entrance to accommodate all patients.
What nearby places can I visit before or after my appointment at Premier Optical?
Nearby you can visit Starbucks for coffee, Pizza Hut Express for a quick meal, and CVS Pharmacy for any medical or shopping needs.
Are there other optical stores near Premier Optical?
Yes, Target Optical is nearby if you want to browse additional eyewear and optician options.
What other services and shops are close to Premier Optical?
Nearby you will find various stores such as AT&T Kiosk for mobile phones, Nail Trix for beauty services, and Lehigh Valley Jewelry Exchange for jewelry shopping, offering convenient stops during your visit.