We make eye care easy at Columbus Target Optical, located at 4199 Morse Crossing. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Staff members are consistently described as friendly, helpful, and professional, providing excellent customer service throughout the eye exam and purchasing process.
Expertise
Customers appreciate the knowledge and thoroughness of the doctors and staff, who provide clear explanations and assist with insurance options.
Efficiency
Many reviews highlight the quick and seamless process for appointments, exams, and purchasing glasses, with minimal waiting times.
Product Selection
The store offers a good selection of frames and lenses, with competitive pricing that customers find reasonable.
Mixed Experiences
While most feedback is positive, there are a few reports of unprofessional behavior from specific staff members, indicating inconsistency in customer experiences.
JS
Jammie Smith
4 days ago
4.0
Great customer service and shout out to Kat for walking me through the process.
KD
Kimi Dodds
Jan 2, 2026
5.0
Great eye exams from Dr. Wilson and spectacular assistance from Rachel, who assisted with selecting our frames, lenses, etc. We were very pleased with Target Optical and look forward to seeing Rachel again when picking up our new glasses.
CH
Carlotta Hughes-Culp
Dec 31, 2025
5.0
All staff was very kind. Rachel was especially helpful and gave excellent customer service.
KG
Kinzie Ghouse
Dec 31, 2025
5.0
Amazing office. Worked with my budget and ensured I got the best deals. Super sweet eye doctor and Rachel made sure she took care of me to get glasses and contacts. I will recommend here 10/10 service
SR
Sherman Roberts
Dec 9, 2025
5.0
When I first arrived I was greeted with a smile by a very friendly associate. I was then was taken quickly to have some tests run. I looked around found several pairs and waited for my exam. In no time Dr. Erica Wilson gave me a very thorough exam. I then set down with Kat who helped me decide on my frames and any adjustments needed. She also assisted me on sending in an prior pair for repair. At time of my pickup I also was greeted with a smile and the associates made sure the fit was correct. Overall my visit at Target Optical was very positive and didn't break the bank for excellent service and products. I highly recommend everyone to use Target Optical for their eye exam and optical needs. Thank You
What are the operating hours of Target Optical at 4199 Morse Crossing?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, and Saturday from 9:00 AM to 6:00 PM. The store is closed on Sundays.
Which major insurance plans does Target Optical accept?
Target Optical accepts major insurance plans to provide a hassle-free experience for eye care services.
What brands of eyewear does Target Optical offer?
You can shop top eyewear brands like Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, and Target exclusive brands like A&A and Cat & Jack.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with Independent Doctors of Optometry at Target Optical through their online reservation system.
What forms of payment are accepted at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Does Target Optical provide any guarantees on frames and lenses?
Yes, Target Optical offers a 90-day guarantee on frames and lenses for customer satisfaction.
Is the Target Optical location at 4199 Morse Crossing wheelchair accessible?
Yes, this Target Optical location has a wheelchair accessible entrance for guests.
What nearby restaurants can I visit before or after my appointment at Target Optical?
Nearby restaurants include Pizza Hut, Starbucks, On The Border Mexican Grill & Cantina, Joe's Crab Shack, Cumin & Curry, Pei Wei, Johnny's Italian Steakhouse, and Man Vs Fries food delivery service.
Are there other optometry practices close to Target Optical at Morse Crossing?
Yes, nearby optometry providers include Special-Eyes Vision Care and Razzano Vision Care, offering additional eye care options in the area.
What nearby stores can I visit along with Target Optical for shopping or services?
Nearby stores include Target Columbus NE department and grocery store, CVS Pharmacy for medical supplies, Lowe's Home Improvement, AT&T Kiosk for mobile phone services, and FedEx Office Print & Ship Center.