Location.com logo
Brand Certified

Sterling Optical - Rochester - Henrietta (South Town Plaza)

3.4
(53 reviews)

Business Details

3333 W. Henrietta Road, Rochester, NY
14623, United States
(585) 424-5970
http://www.sterlingoptical.com/southtown-plaza/

About

Eye Care CenterCorrective Lenses StoreOpticianOptometryProtective EyewearEyeglass RepairOphthalmology
The Sterling Optical store in Rochester, NY is committed to providing quality eye care along with the best eyewear to the community. The caring and experienced staff is dedicated to aiding in every customer’s vision-related needs. Our trained on-site optometrist has been serving the people of Rochester, NY, providing them with a range of services that include thorough eye exams, as well as advice and training on new eyeglasses, contact lenses and designer frames. Sterling Optical has everything you need to make sure that you see (and look) your best – from discount frames and designer eyewear to specialty lenses, sports eyewear, prescription sunglasses, contact lenses, and so much more.

Location

Sterling Optical - Rochester - Henrietta (South Town Plaza)
3333 W. Henrietta Road, Rochester, NY
14623, United States

Hours

Monday11:00 AM - 5:30 PM
Tuesday10:00 AM - 5:30 PM
Wednesday10:00 AM - 5:30 PM
ThursdayClosed
Friday10:00 AM - 5:30 PM
Saturday10:00 AM - 2:00 PM
SundayClosed

Reviews

3.4
53 reviews
5 stars
29
4 stars
1
3 stars
0
2 stars
6
1 star
17
  • CC
    Chuck Crane
    Feb 22, 2026
    5.0
    Best service and Best people i have ever dealt with in the optical/eyeglasses business!! Beth, Melinda and her husband treated me like family and I trust them completely with my vision as it so important to me. THANK YOU!!!!! ~Susan C
  • EB
    Emma Barry
    Feb 12, 2026
    5.0
    Hands down, the best experience I have had purchasing glasses was from here (and I have been wearing glasses for 30 years)! They have an excellent selection of funky frames, and I loved trying on a bunch and narrowing down to my favorite. The owners and staff are friendly, helpful, and def know their stuff when it comes to glasses. Cannot recommend this adorable couple-owned shop enough. So much better than the cookie cutter glasses place experiences I have always had before now.
  • EM
    Evan M
    Feb 6, 2026
    5.0
    I had an absolutely phenomenal experience at Sterling Optical in Henrietta! 10 out of 10 across the board. Melinda and Henry, who handle the scheduling and fitting, are outstanding and make you feel truly valued. Dr. Beth was also incredibly efficient and kind, making the whole process seamless. What really blew me away was their customer service. I had called to check on my glasses during a busy day when I had a phone interview for a new position at my company. They were so respectful of my schedule, promised to call me back at a specific time, and actually followed through exactly when they said they would. They even went the extra mile to ask how my interview went when they called to let me know my glasses were ready! Truly the best service I’ve ever had for eyewear. Highly recommend!
  • AR
    Amber rawls
    Dec 29, 2025
    1.0
    I visited a store in the marketplace mall and I had the worst customer service experience. I came in and looked at a few glasses and decided which ones I wanted. I didn’t get any service until I told them I wanted to actually buy it. They probably thought that I was going to confiscate them without purchasing them. I felt like I was being profile that’s just my opinion.
  • CV
    Chris Ventre
    Nov 19, 2025
    5.0
    Melinda and Henry are very kind and helpful! I walked in randomly looking for glasses, I already had a prescription. Melinda helped me choose the ones I wanted, which is great cause I can be very indecisive. They don’t try and upsell you on anything, but of course the option is there. The reality of getting frames is they don’t always fit, I showed up within the next few days and got them readjusted no problem. Definitely recommend!

Frequently Asked Questions About Sterling Optical - Rochester - Henrietta (South Town Plaza)

What services does Sterling Optical - Rochester - Henrietta (South Town Plaza) offer?

They provide eye exams, vision-related advice, training on eyeglasses, contact lenses, and offer a wide variety of eyewear including discount frames, designer frames, specialty lenses, sports eyewear, and prescription sunglasses.

What are the store hours for Sterling Optical in Rochester, NY?

The store is open Monday to Wednesday and Friday from 10:00 AM to 5:30 PM, Saturday from 10:00 AM to 2:00 PM, and closed on Thursdays and Sundays.

Brand Certified Facts from Sterling Optical - Rochester - Henrietta (South Town Plaza)

This information is certified by Sterling Optical - Rochester - Henrietta (South Town Plaza) and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified April 12, 2026Yext Knowledge Graph
  • Address
  • Categories
  • Geo coordinates
  • Legal business name
  • Hours of operation
  • Phone number
  • Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: