This is my favorite Oliver peoples store in New York. Everyone who has helped me there over the years has gone seriously above and beyond. Today Vinetta helped me with a pair of custom clip on sunglasses and she was so patient and kind and explained everything really well. Thank you !
JC
Jason Carbary
Mar 9, 2026
I visited the Oliver Peoples store in SoHo while I was on vacation and had a truly wonderful experience. The store itself felt calm, beautiful, and thoughtfully designed, which is exactly what you hope for from a brand like Oliver Peoples. But what really made the visit memorable was my salesperson, Kera. She was fantastic. She took her time, walked me through several frames, and made the whole experience feel relaxed and personal instead of rushed. You can tell when someone genuinely wants you to leave with the right pair, and that’s exactly how it felt.
I ended up purchasing the OV5393U frames, which I’m very excited about. They’re exactly what I was hoping for. Classic, distinctive, and beautifully made. They feel like something you can wear every day but still feel special.
The only thing I wish was different is that there isn’t an Oliver Peoples location anywhere in Michigan.
And honestly, Detroit would be the perfect place for one.
Detroit is having an incredible moment right now. The city was recently named City of the Year in the Wallpaper Design Awards*, recognizing the city’s design culture, architecture, and creative revival.
At the same time, both The New York Times and Travel + Leisure have named Detroit one of the best places to travel in the world, highlighting the city’s food, culture, architecture, and growing design scene.
When you walk through Downtown Detroit, you understand why.
There’s a real appreciation there for craftsmanship and design. Brands like Gucci, Le Labo, Tecovas, and Shinola have all opened downtown locations and they fit naturally into the city’s character. Detroit values authenticity and well-made products, which is exactly what Oliver Peoples represents.
And the location really matters.
I wouldn’t want to see Oliver Peoples in a suburb like Birmingham, and I wouldn’t want to see it inside Somerset Collection. Those places already have luxury retail, but they don’t have the same energy.
What would be incredible is a boutique in Downtown Detroit, somewhere along Woodward Avenue near the Shinola Hotel or in the Shinola District. That area has become one of the most exciting retail corridors in the Midwest. Between the architecture, the walkable streets, the restaurants, and the design culture, it would feel like a natural home for the brand.
My experience in SoHo was fantastic and Kera made it memorable. I’m really excited about the OV5393U frames I purchased and can’t wait to receive them. The only small thing I wish existed would be clip-on sunglasses specifically designed for that frame, which would make them even more versatile.
But more than anything, I really hope Oliver Peoples seriously considers Downtown Detroit one day. I know I wouldn’t be the only one excited to see it there.
RR
Ryan Roberts
Mar 9, 2026
Your associate Hannah at your West Broadway location is excellent! She is very kind, patient, knowledgeable, extremely helpful and understanding. She always makes my experience purchasing new frames smooth and effortless. She is a great addition to your team.
Ordered two pairs online to try on at home. It’s been a month and a half since OP sent an email confirming receipt of my return (+ three phone calls and an email to customer service) and I still haven’t received my refund. If you’re looking for quality customer service or timely refunds, this isn’t your spot.
SG
Scott Goodson
Jan 23, 2026
I have been, for many years, a devotee of Oliver Peoples. One does not say this lightly. Over the decades I’ve acquired pair after pair of their frames, each one a small architecture of elegance, a marriage of form and function that sits upon the bridge of one’s nose like a particularly civilized bird.
Two years ago, I purchased a pair of Sheldrake sunglasses. I wanted what I saw displayed: those cool translucent frames, the green lenses like pond water in spring. What I received was both exactly that and, as it turned out, something else entirely.
A few months passed. The sunshine, that thing sunglasses are ostensibly designed to encounter, worked its magic. Not the magic of protection, but of destruction. Tiny cracks appeared across the entire line of vision, a spiderweb of failure blooming where clarity should have been.
I returned them. There must be something wrong, I said, not with my pair, but with the design itself. They repaired them. I was grateful. But gratitude, like glass, can be fragile.
A few months later: the same cracks, the same spiderweb. The sun, it seemed, had won again.
This time, the answer was different. No replacement. I wrote to the manager. They relented, but with a condition that felt like something from a fairy tale gone wrong: sign this letter promising you’ll never ask again. I signed. What choice did I have? But I wondered aloud: might there be a design defect?
The manager’s response was illuminating, in the way that certain uncomfortable truths often are. I should have purchased the more expensive glass option, not plastic. No one, I noted, had mentioned this to me at the time of purchase. No one had said: These beautiful frames you’re admiring? They’re fragile as your trust in Oliver People’s. Pay more, or pay later.
Here, then, are two paths a premium brand might take when a loyal customer encounters a recurring flaw:
The First Path: Acknowledge the problem. Recognize that a customer who has purchased “many a pair” over “many years” represents not just past revenue but future relationship. Replace the defective product with the “glass option”. Perhaps even, radical thought, examine whether other customers have experienced the same failure. Improve the product or, at minimum, warn future buyers. Strengthen the bond between maker and user.
The Second Path: Make the customer sign a promise of silence, a miniature non-aggression pact. Suggest that the failure is really the customer’s failure, a failure to purchase the right tier of product, despite never having been informed such tiers existed. Preserve the bottom line of this transaction while eroding the foundation of all future ones.
I leave you to decide which path Oliver Peoples chose.
And I leave you to decide, as well, what becomes of a premium brand when it treats a “great fan” as though loyalty were a liability rather than a gift. As I’ve learned from a lifetime of observing power and its wielders: institutions protect themselves first, and their relationships with mere humans second. Even when those humans have been, for many years, faithful customers. Even when the solution would cost far less than the goodwill it would purchase.
The cracks, it turns out, weren’t only in the lenses.