We make eye care easy at Salem Target Optical, located at 203 S Broadway. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Many customers praised the staff for being friendly, knowledgeable, and helpful, particularly highlighting individuals like Salma, Gina, and Don.
Product Selection
The store offers a wide variety of eyewear options, including designer frames, which customers found appealing.
Mixed Experiences
While many reviews were positive, some customers reported issues with service delays, incorrect orders, and poor communication.
Professionalism
Several reviews noted the professionalism of the staff, especially during eye exams and consultations.
Value for Money
Customers appreciated the competitive pricing and the ability to maximize insurance benefits, making it a cost-effective choice for eyewear.
SB
Stephanie Brown
Nov 2, 2025
5.0
Gina is absolutely lovely and helpful. Her customer service is top notch. Target Optical in Salem is lucky to have her.
RP
Ron Poulin
Oct 27, 2025
5.0
Stopped by Target to look at glasses and was pleasantly surprised, they had a nice selection of name Brand frames. Gina who help us Couldn’t have been better. I would buy at Target again just because of the service we received. Target - Salem, NH
LW
Lauren Wilkes
Oct 23, 2025
5.0
Recently relocated to area. Salma was absolutely amazing. Fast and easy process. Probably one of the best eye visits I have ever had. Highly recommend.
RK
Rebecca K
Oct 10, 2025
5.0
Dr. Tao was awesome. He was so kind, funny, and absolutely knew his stuff. I told him I was going to tell all my friends about him. I highly recommend him! I didn't get glasses there that day, as I had other appointments to attend to, but the people in the eyeglass shop also seemed very kind and like they knew what they were doing. All in all, a great experience.
GR
g richmond
Oct 2, 2025
5.0
Salma was great working with to pick out my new glasses. Her expertise in guiding me to pick the right frame for my face was spot on. She took the time needed to explain the different lenses for different scenarios, such as driving vs on beach. I highly recommend this place to purchase glasses. 🤓