We make eye care easy at Salem Target Optical, located at 203 S Broadway. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Most customers praised the staff for being friendly, knowledgeable, and helpful, particularly highlighting individuals like Don, Gina, and Salma.
Product Selection
Customers appreciated the wide variety of frames available, noting both designer options and affordable choices.
Mixed Experiences
While many reviews were positive, some customers reported issues with service delays, incorrect orders, and poor communication.
Professionalism
Several reviews mentioned the professionalism of the staff, particularly during eye exams and consultations.
Appointment Issues
A few customers expressed frustration with appointment scheduling and long wait times, indicating a need for better management.
HC
Heather Colbert
Dec 31, 2025
5.0
Don was very helpful and extremely pleasant to work with! So many great glasses to choose from too!
MP
MaryJo Palermo
Dec 29, 2025
5.0
Target Optical never disappoints. Don is great at helping find the best pair of glasses for me at a reasonable price! I come back every year and always receive great service!
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Vito
Dec 27, 2025
5.0
Outstanding customer service, Don took great care of us and they have a nice choice of frames. Definitely recommend.
FF
frenchy
Nov 24, 2025
5.0
Don was very helpful and shared a lot of knowledge about lenses and what would work for my vision type! He was very pleasant to interact with and would definitely recommend going here :-)
SB
Stephanie Brown
Nov 2, 2025
5.0
Gina is absolutely lovely and helpful. Her customer service is top notch. Target Optical in Salem is lucky to have her.