We make eye care easy at Lincoln Target Optical, located at 8201 S 40th St. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Very impressed with the current staff, especially Emma! We were contemplating going somewhere else.
JP
Jess P
Oct 1, 2025
5.0
I love Dr. Whitney Brown! She’s so kind and friendly and the rest of the staff is also so friendly and helpful!
VF
Vera Friesen
Jul 23, 2025
5.0
Alex is very personal and did an excellent job helping me pick out frames and with explanations of everything about the lenses, insurance, options etc.
TO
T. Ott
Jul 21, 2025
5.0
I stopped in and the employee helped answer questions I had about the new insurance for our family. She was thorough, helpful and courteous, so I booked an appointment. My appointment day was efficient, the doctor listened to my concerns and addressed them, gave his professional expertise and personal advice, and the employee that assisted me afterwards went above and beyond in helping me order my contacts. It was such a pleasant experience and I'm very grateful for the amount of help that I experienced with all the personnel!
Target Optical is located at 8201 S 40th St, Lincoln, NE 68516, in the Lincoln Southwest area.
What are the operating hours of Target Optical?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 11:00 AM to 4:00 PM. Hours may vary during holidays.
Which eye care brands does Target Optical carry?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Armani Exchange, Vogue, DKNY, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance plans?
Yes, Target Optical accepts major insurance plans to provide a hassle-free experience for their customers.
Can I schedule an eye exam at Target Optical online?
Yes, you can schedule an eye exam online through their reservation link provided on their website.
What payment options are available at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa as payment options.
Is Target Optical wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance to accommodate all guests.
What other optometrists are nearby Target Optical?
Bright Eyes Family Vision is a nearby optometrist that customers might consider for additional eye care services.
What nearby places can I visit for coffee before or after my appointment at Target Optical?
There are two Starbucks locations nearby where you can enjoy coffee or a smoothie before or after your visit to Target Optical.
Are there dining options close to Target Optical?
Yes, nearby dining options include Pizza Hut Express, Amigos (Mexican and American fast food), Runza Restaurants, High Society Cheesecake bakery, and Zhang's Cuisine Chinese restaurant.