We make eye care easy at Bismarck Target Optical, located at 600 Kirkwood Mall. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and professional, with many highlighting specific employees for their exceptional service.
Free Services
The availability of free adjustments and cleanings was frequently mentioned as a positive aspect of the service, appreciated by many customers.
Expertise
Customers noted the staff's knowledge and ability to provide valuable advice on eyewear options and insurance, enhancing their overall experience.
Mixed Experiences
While many reviews were positive, there were some complaints regarding delays in service and fulfillment of orders, indicating inconsistency in performance.
Overall Satisfaction
The majority of customers expressed high satisfaction with their experiences, recommending the business for eye care and eyewear needs.
SV
Samantha Vadner
2 days ago
5.0
Love Bismarck Target optical they are very sweet and easy to work with. I come from fargo just for them because they take care of me better than other eye places.
JF
Jacob Fred
Nov 16, 2025
5.0
Brandi is always completely open and extremely helpful. She helped me pick out the lenses that would be the best for my needs.
RK
ROGER K
Nov 7, 2025
5.0
Great job - thank you for fixing my glasses so quickly!!! I tell everyone to come here they are absolutely the best! Thank you Brandi!! You rock!!
BW
Brenda Wray
Nov 1, 2025
5.0
⭐️⭐️⭐️⭐️⭐️
Excellent Experience with Dr. Wray!
I had such a great experience with Dr. Regan Wray at Target Optical! She was incredibly thorough, kind, and took the time to explain everything clearly. I never felt rushed, and she made sure all my questions were answered. The exam was quick and comfortable, and I left feeling confident that my prescription was exactly right. You can tell she really cares about her patients. Highly recommend Dr. Wray to anyone looking for a knowledgeable and personable eye doctor!
PH
Pamela Hay
Oct 29, 2025
5.0
Dr. abrahamson is the absolute best. We have continued to use her even though we had to move to Minot because there is no one better than her! She is so kind, so good at what she does; treats you like family. Best of the best for sure!!
Target Optical is located at 600 Kirkwood Mall, Bismarck, ND 58504.
What are the operating hours of Target Optical in Bismarck?
The store is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so it's best to confirm before visiting.
Which insurance plans does Target Optical accept?
Target Optical accepts major insurance plans to provide a hassle-free eye care experience.
What brands of eyewear are available at Target Optical in Bismarck?
They offer stylish frames from popular brands such as Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, DKNY, Disney, and more, including Target favorites like A&A and Cat & Jack.
Can I schedule an eye exam at Target Optical in Bismarck?
Yes, you can schedule an eye exam with Independent Doctors of Optometry through their online reservation system.
What payment options does Target Optical accept?
Payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Does Target Optical in Bismarck have wheelchair accessible entrance?
Yes, Target Optical has a wheelchair accessible entrance for customer convenience.
Are there nearby places to eat or grab coffee near Target Optical in Kirkwood Mall?
Yes, places like Pizza Hut Express, Starbucks, Auntie Anne's, Grand China (Chinese restaurant), Ja Bomb (Japanese restaurant), and Grizzly’s Grill N’ Saloon (American restaurant) are nearby, perfect for a meal or coffee before or after your visit.
What other shopping options are available near Target Optical at Kirkwood Mall?
Nearby shopping stores include Journeys (shoe and clothing store), Pro-Image Sports Kirkwood (sporting goods and clothing), Foot Locker, Shoe Dept. Encore, Payless ShoeSource, Chacos, and Daily Thread (women's clothing store).
Are there nearby health or medical facilities near Target Optical in Bismarck?
Yes, nearby health-related facilities include Dr. Abrahamson (optometrist and eye care clinic), Essentia Health-Mid Dakota Bismarck Kirkwood Clinic (medical center), and Moos Family Chiropractic.