We make eye care easy at Wake Forest Target Optical, located at 12000 Retail Drive. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and professional, with many highlighting specific employees like Mike and Michael for their exceptional service.
Expertise
The staff is noted for their knowledge and ability to assist customers in selecting the right eyewear, with many reviews mentioning their helpfulness in explaining options and fitting glasses.
Value
Customers appreciated the competitive pricing and value offered, often mentioning significant savings compared to online options.
Quick Service
Many reviews highlighted the efficiency and speed of service, with customers frequently noting quick repairs and seamless purchasing experiences.
Overall Experience
The majority of feedback reflects a positive overall experience, with many customers expressing loyalty and a willingness to recommend the store to others.
AH
Audrey Higgins
3 days ago
5.0
Ordinarily it takes me a long time to pick glasses - multiple trips. I have a moderately complicated prescription and like to discuss coatings and lens types. This location made it all very easy. They helped me select a frame, then honored what my prescription stated while recommending different lens coatings. They measured my pupil distance too, which should be standard but which my normal eye doctor always insisted wasn't necessary. I felt acknowledged and validated. Plus, their selection of glasses was great! I did not get my prescription here, but I am glad I brought it in.
DC
Devin Cole
5 days ago
5.0
Came in for a quick fix on my glasses and Michael was really friendly and happy to help fix my glasses.
BI
Bob Iannelli
Nov 13, 2025
5.0
12000 Retail Dr, Wake Forest, NC 27587
We recently visited Target Optical in Wake Forest and were immediately greeted by Michael De Luca, the Store Manager. His professionalism and warm welcome set the tone for an excellent experience. He promptly directed us to Dr. Melissa McBrien, OD, who performed our eye examinations with exceptional thoroughness, attentiveness, and expertise.
The entire process was smooth, efficient, and reassuring. In addition to Dr. McBrien and Mr. De Luca, two other team members—whose names unfortunately escape us—were also instrumental in delivering outstanding service. Their contributions did not go unnoticed and are equally appreciated.
Highly recommend this location to anyone seeking quality eye care and top-tier customer service.
SM
Stacey M
Nov 11, 2025
5.0
This has been one of the best experiences I have had in decades of glasses and contact lens wearing. The staff that assisted me Reyna and Mike were extremely helpful and knowledgeable. They both immediately chose a set of frames for me and they were perfect! I am so grateful to them and to their wonderful customer service. I came in because I could not find frames that suited me and had been looking at places recommended by my insurance as premier benefit options. Well guess what?! My no line bifocal glasses were over $200 cheaper WITHOUT these “premier” discounts. I was so happy with my glasses price I am now ordering a years worth of my contact lenses. Do yourselves a favor and check out the Target Optical in Retail Dr. I now a very happy and satisfied customer! Thank you Reyna and Mike!
FH
Fredrick Harris
Nov 8, 2025
5.0
Michael helped us pick my glasses out. He was very helpful and informative. My husband enjoyed his business and we will definitely come backs thank you Michael !
Wake Forest Target Optical is located at 12000 Retail Drive, Wake Forest, NC 27587.
What brands of eyeglasses does Target Optical offer?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, Disney, and more.
What are the store hours for Target Optical in Wake Forest?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and is closed on Sundays.
Does Target Optical accept insurance?
Yes, Target Optical accepts major insurance plans for a hassle-free experience.
How can I schedule an eye exam at Wake Forest Target Optical?
You can schedule an eye exam online at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=4323&clearExams=1
What payment methods are accepted at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is the Target Optical location in Wake Forest wheelchair accessible?
Yes, the store has a wheelchair accessible entrance.
What nearby places can I visit before or after my appointment at Target Optical?
Nearby places include Starbucks for coffee, CVS Pharmacy for health needs, and Pizza Hut Express for a quick meal.
Are there other health services near Target Optical in Wake Forest?
Yes, MinuteClinic provides medical services and Dr. Melissa T. McBrien is a local optometrist nearby.
Where can I find other retail options near Target Optical?
Nearby retail options include Target Store Wake-Forest for groceries and general shopping, and The Home Depot Truck Rental Center for automotive needs.