We make eye care easy at Apex Target Optical, located at 1201 Beaver Creek Commons Dr. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
The staff, particularly Carolyn, Marcy, and Summer, received high praise for their friendliness, professionalism, and willingness to go above and beyond for customers.
Expertise
Dr. Sheppard and the optical staff were noted for their knowledge and ability to provide detailed explanations about vision care and eyewear options.
Efficiency
Customers appreciated the quick service and timely delivery of glasses, often receiving them sooner than expected.
Frame Selection
The store offers a great selection of frames, with many customers expressing satisfaction in finding styles that suit their needs.
Mixed Experiences
While most reviews were positive, there were a few negative experiences related to customer service, particularly involving a specific staff member.
TL
The Lion
Jan 3, 2026
1.0
If you need a glasses repair, I do not reccomend this location. I went in to have a temple arm replaced and brought the exact replacement part sent by the manufacturer, along with a video showing how to do the repair. I was told by the staff (two ladies) that it was not possible and that I needed to buy new frames. One staff member even cited 20 years of experience. They both insisted that it couldn't be done. I went to LensCrafters in Durham, where they replaced the arm in less than 10 minutes at no charge.
TP
Thomas Penman
Dec 27, 2025
5.0
Visiting for Xmas. A nose pad and screw fell out. Stopped in at Target Optometrist and they replaced it for no charge! Thank you
AE
amanda e
Dec 18, 2025
5.0
Dr Sheppard was very knowledgeable and helpful! Make sure to be on-time to your appointment, as after a 10 minute grace period you may have to reschedule. I just made it in this window and she was able to see me. She didn't make it feel rushed even though I was late, and I was able to express my concerns and be treated adequately. I definitely recommend Dr Sheppard for your vision needs.
DS
D. Smith
Dec 6, 2025
5.0
I am so happy to have found Dr Natalia Sheppard. She was extremely professional & personable, and intently listened to my concerns as we found an eyeglasses prescription that fit my unique needs. I never felt rushed & was so impressed by her intelligence and knowledge. Seriously one of the best eye care professionals I’ve ever been to!
At the front desk, Summer was so kind and friendly- everything from start to finish was streamlined & efficient. Overall a really great staff at a convenient location. Easily 5 stars!
JK
James Kranig
Dec 5, 2025
5.0
I had an excellent experience at Target Optical in Apex today. This was my first visit. The support staff are very pleasant and efficient and I was very impressed by Dr. Shepherd. During my eye exam she gave me more information about my vision than I had received in my last three exams with other doctors. Really first rate. And when the exam was finished I had my prescription and I didn't have to ask for it as with other opticians. I would highly recommend Dr. Shepherd and the store.
Target Optical is located at 1201 Beaver Creek Commons Dr, Apex, NC 27502.
What are the regular business hours for Target Optical?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and closed on Sundays.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans for a hassle-free eye care experience.
What eyewear brands does Target Optical offer?
Target Optical offers brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, Disney, and many others, alongside Target favorites like A&A and Cat & Jack.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry through their online reservation system.
Does Target Optical provide a satisfaction guarantee on eyewear?
Yes, they offer a 90-day guarantee on frames and lenses.
What payment options are accepted at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is there wheelchair access available at Target Optical?
Yes, Target Optical has a wheelchair accessible entrance for customers.
Are there any coffee shops near Target Optical where I can relax before or after my appointment?
Yes, Starbucks is located nearby and is a great place to enjoy a coffee before or after your eye care visit.
Where can I find other eye care providers close to Target Optical?
Norville Eye Care and Carolina Eye Clinic are nearby optometry and eye care providers you might consider.
Are there dining options near Target Optical for a meal after my appointment?
Yes, nearby restaurants include Pizza Hut Express, LongHorn Steakhouse, IHOP, and TGI Fridays, offering a variety of meal choices.