We make eye care easy at St Paul Target Optical, located at 1300 University Ave. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Many customers praised the staff for being friendly, helpful, and providing excellent service, particularly highlighting individuals like Thanh and Debra.
Mixed Experiences
While some customers had positive experiences, others reported issues with rude staff, miscommunication, and dissatisfaction with the handling of prescriptions.
Efficiency
Several reviews noted quick service for adjustments and repairs, with many customers appreciating the promptness of the staff.
Appointment Issues
There were complaints about scheduling and appointment management, including instances of being turned away or miscommunication regarding insurance coverage.
SN
S Notlef
2 days ago
5.0
Exemplary service. Friendly, courteous, and efficient.
SF
Shannon Freyer
6 days ago
5.0
Dr. Wallerich and his team are all very kind, professional and personable. They make the appointment experience smooth and enjoyable!
AS
Anathea Swanson
6 days ago
5.0
Dr. Micheal and his staff were so kind and generous with us. My son sat on his glasses and the screw popped out. Not only did they welcome us in but they worked on the glasses for an hour (it was bent and tricky hinge) and they succeeded in fixing them. Thank you so much!
YD
Yasmeen Dahm
Dec 27, 2025
5.0
She was very friendly and helpful. I came in to have my glasses adjusted because they had been bent at an angle and she fixed them immediately and for free.
AA
Alia
Dec 9, 2025
1.0
Update. Attempted to ask them to correct it, but doubled down on their deceptive practices. Unsurprising from an MBA bro who cares more about making money than providing patient care. Stay away if you want to be treated like a human.
I would not recommend going here unless you have the simplest, most straightforward eye needs. I am somewhat mad at myself for going here in the first place but definitely for expecting a solution to be reached by returning.
I have a complex-ish eye problem but it's well passed the initial diagnostic phase, it's literally just updating my prescription if needed and ensuring I don't have an eye disease. The doctor wanted to re-diagnose me, and completely change up my prescription as if he was adding my case to his resume of brain injury diagnosis.
I thought since he had a background in working with patients with brain injury, it would be an ok experience, but you have to go to the private practice in Richfield to be treated like your situation isn't too much for that clinic.
He said multiple times "sometimes people just want to save a buck..." because I went to the target optical, as if I didn't deserve to save money because my eye issue. Even though I really chose to go there because A. I don't drive and it was close to my work, B. they accepted both my insurance and my partners, and C. his background in similar cases, not to "save a buck" especially because it was on no way saving any money as I was charged beyond what my insurance would cover for the initial exam because he had to "run more advanced tests".
Again not a re-diagnosis, just a basic check up.
I ordered glasses and after 8 days, my eyes were not adjusting so I was told I needed to come back for another appointment. I came back thinking it was going to be a recheck that was something that I wouldn't have to pay additional costs for but lo and behold, a new bill. As if it was my fault the prescription didn't work.
He also acted as if I was dumb because I don't know all the differences between ophthalmologist, optometrist, and optician, but I've never had to worry about it before as the doctor/clinic I've gone to for the last 10 years has the same credentials as this doctor, but they didn't make a huge deal out of it, re-diagnose me/change up my prescription drastically, or charge me beyond insurance coverage and my experiences and prescription have worked well historically.
I returned the glasses and would highly recommend going elsewhere.
The ladies out front were wonderful and welcoming though.
Target Optical is located at 1300 University Ave, St Paul, MN 55104 in the St Paul Midway area.
What are the operating hours for Target Optical?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and is closed on Sundays.
What brands of eyewear does Target Optical carry?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance and what payment options are available?
Target Optical accepts major insurance plans and payments including American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their appointment website at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=4024&clearExams=1
Is Target Optical wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance for guest convenience.
What is Target Optical's policy on product guarantees?
Target Optical offers a 90-day guarantee on their eyewear products, ensuring customer satisfaction.
What nearby places can I visit before or after my eye exam at Target Optical?
Nearby places include the Target Store St-Paul-Midway for shopping, a Starbucks coffee shop for refreshments, and Pizza Hut Express if you want a quick meal.
Are there convenient medical facilities close to Target Optical for any additional healthcare needs?
Yes, nearby medical facilities include MinuteClinic, HealthEast Optimum Rehabilitation-Midway, and M Health Fairview Clinic - Midway for various healthcare needs.
What financial services are available near Target Optical for customer convenience?
Customers can find ATMs nearby such as The Exchange Network, TCF Bank ATM, and LibertyX Bitcoin ATM to easily access cash or other financial services.