Brand Certified
LensCrafters
4.7(387 reviews)
Certified by LensCrafters • Mar 15, 2026
Business Details
111 S Broadway, Rochester, MN
55904-6524, United States
Certified by LensCrafters • Mar 15, 2026
(507) 281-4050
Certified by LensCrafters • Mar 15, 2026
https://local.lenscrafters.com/mn/rochester/111-s-broadway.html
Certified by LensCrafters • Mar 15, 2026
About
Certified by LensCrafters • Mar 15, 2026
OptometrySunglasses StoreLensCrafters
LensCrafters is dedicated to providing quality eyecare to ensure you see your best. We offer comprehensive eye exams using the latest vision technology. Our premium lens solutions are tailored to fit your lifestyle with options like Transitions® and Blue-violet light filtering lenses. We offer a wide range of designer brands from Prada, Burberry, Versace, Dolce & Gabbana and more. LensCrafters is the destination for prescription wearable technology from innovative brands like Ray-Ban Meta, Oakley Meta and Nuance Audio. We accept most vision insurance plans including: EyeMed, Aetna, Humana, United Healthcare Vision, Davis Vision by Versant Health plus more. All prescriptions are welcome!
Details
- Credit cardAvailable
- DebitAvailable
- Wheelchair accessible entranceAvailable
Location
Certified by LensCrafters • Mar 15, 2026
Hours
Certified by LensCrafters • Mar 15, 2026
Reviews
4.7
387 reviews
5 stars
349
4 stars
9
3 stars2
2 stars
6
1 star
21
- EBEdwina BhaskaranMar 3, 20265.0Samantha was wonderful!
- MLMegan LewisFeb 20, 20265.0I had a wonderful experience shopping for glasses today! Samantha worked with me find the right pair. She was kind and never made me feel pressured to buy certain glasses. I felt comfortable having her guide me through the right time of shape for frames. She went above and beyond to me. I would give Samantha 10 stars if possible! Everyone in the store was amazing and helpful. My mother was with me. She said she was so impressed with the customer service that she will buy her next pay of glasses there.
- ESErica SchmidtFeb 19, 20265.0Samantha helped me today with the purchase of my new glasses. She was extremely helpful, kind, and patient throughout the entire process. They have a wide variety of options to choose from at different price points. I explained to Samantha what I was looking for and my budget, and she was very accommodating and knowledgeable. The location is great in downtown, and it has convenient skyway access from other buildings in the area.
- RTRobin ThomasFeb 6, 20265.0Needed my glasses tightened. Stan helped me and did a great job and cleaned them as well. Appreciate you Stan.
- LFLaura FewellJan 20, 20265.0We were at the Mayo Clinic waiting for our son who was having a procedure. I was walking around with glasses that had a missing nose guard so I popped in here to ask if they could fix them. The woman who helped me was incredibly friendly and kind enough to fix them for me on the spot, free of charge. Thank you Lens Crafters!
Frequently Asked Questions About LensCrafters
How do I know if my child needs glasses?
Taking your child to an optometrist for an eye exam is the best way to learn if your child needs glasses. Many children who need glasses aren’t aware that they do. Signs of vision problems in children include sitting too close to the television, squinting, sensitivity to light, difficulty with eye-hand coordination, and avoiding visual activities like reading and drawing. To see if your child needs glasses, schedule your child’s eye exam today.
Is a contact lens exam different than an eye exam?
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
What is the difference between an eye exam and a vision screening?
A comprehensive eye exam is administered by an optometrist and can detect not only vision problems but problems with eye health and general health as well. A vision screening is typically performed by a general medical practitioner such as a pediatrician or a nurse. While a vision screening can help identify vision issues, it can miss many important issues that a comprehensive eye exam can identify. This is why everyone is encouraged to get annual eye exams. Schedule your eye exam today!
Why should I get an eye exam?
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
What should I bring to my eye exam?
You should bring your vision insurance and medical insurance information to your eye exam. If you currently wear any prescription lenses, bring your eyeglasses, sunglasses, and contact lenses. You should also bring any and all questions you may have. Contact your optometrist if you have specific questions about any additional items you think you may need to bring to your eye exam.
What services does LensCrafters at 111 S Broadway offer?
LensCrafters offers comprehensive eye exams, premium lens solutions including Transitions® and Blue-violet light filtering lenses, and a wide range of designer eyewear brands such as Prada, Burberry, and Ray-Ban Meta.
What are the operating hours for LensCrafters at The Shops At University Square?
The store is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 5:00 PM, and Sunday from 12:00 PM to 5:00 PM.
Does LensCrafters accept vision insurance plans?
Yes, LensCrafters accepts most vision insurance plans including EyeMed, Aetna, Humana, United Healthcare Vision, Davis Vision by Versant Health, and more. All prescriptions are welcome.
Can I schedule an eye exam appointment online?
Yes, you can schedule your eye exam appointment online via LensCrafters' scheduling link provided in their profile.
What payment options are available at LensCrafters?
LensCrafters accepts American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, and Visa.
What should I bring to my eye exam at LensCrafters?
Bring your vision and medical insurance information, any current eyeglasses, sunglasses, contact lenses, and any questions you have for the optometrist.
What brands of designer eyewear can I find at LensCrafters?
LensCrafters offers designer brands including Brooks Brothers, Bulgari, Coach, Dolce & Gabbana, Giorgio Armani, Michael Kors, Oakley, Persol, Polo, Prada, Ralph Lauren, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue.
How can nearby places enhance my visit to LensCrafters at The Shops At University Square?
You can enjoy meals at nearby restaurants like Chester's Kitchen and Bar or browse books at the University Of Minnesota Book Store before or after your eye care visit, making your trip more convenient and enjoyable.
Are there other optometry services near LensCrafters at The Shops At University Square?
Yes, Doctors of Optometry at The Shops At University Square offers additional optometric services close to LensCrafters, providing more choices for eye care in the area.
What entertainment options are available near LensCrafters in Rochester?
Nearby entertainment includes the Chateau Rochester cinema and music venue, Absolute Theatre for live shows, and HyperSpace Starcade for arcade games, offering fun activities around your visit to LensCrafters.
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