We make eye care easy at Grand Rapids Target Optical, located at 5120 28th St SE. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Alex is incredible. She's helped me so much with my Oakley Flak sunglasses I bought elsewhere. The level of attention to detail I've received at this location is 2nd to none. Alex showed me that I could have official Oakley lenses installed with my Rx! How cool! Polarized! Once my insurance opens up I'll definitely be back to get a pair or two with her!
GL
Gabrianna Leake
May 1, 2026
5.0
10/10 staff was super sweet also doctor help me find the perfect natural color contacts that I didn’t know I was able to order. Overall great experience :)!
CC
Chuck
Apr 23, 2026
5.0
Target Optical is by far the best place to get an eye exam, glasses, and knowledgeable advice about the condition of your eyes. All of the assistants are pleasant, honest, and eager to help with any and all questions. It was obvious and reassuring that they have the patients well-being and satisfaction as their goal whenever you walk in. They are not there to just sell you pair of glasses. Their optometrist are board certified and focused on making sure your eyes are as important to them as to you. The word professional does not do them justice; they are what all medical care givers should be in this day and age. My wife and I will not go anywhere else.
OK
Olivia Kaminski
Apr 18, 2026
5.0
Stopped in today to get my glasses adjusted, while they were pretty busy they still took time to work with me one on one and address all of my issues. Truly love this location and staff, will be coming back again.
KK
Kathy
Apr 18, 2026
5.0
The whole team is wonderful! They know how to make someone feel heard with my issues to pick out a pair of glasses. Rae helped pick them out at first choice for me and was able to explain all the lens options that would work with me best. I couldn’t thank the team enough for a fun environment and not just making me feel like another “sale.” They really went the extra mile! Thank you!
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