We make eye care easy at Grand Rapids Target Optical, located at 5120 28th St SE. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
The whole team that helped me here at Target Optical, Alex, Mia and Dr. Bieszczad, were very professional and took their time to help me with any questions I had about my progressive lens setup. Highly recommend!
MB
Micaiah Belotti
Dec 27, 2025
5.0
Super helpful and friendly staff! Rae worked with me to help me find exactly what I needed!
RF
Rachel Flought
Dec 26, 2025
5.0
Stopped in on Christmas Eve, was happy to see that they were open. Talked to Mia I believe? She was supper kind and helpful even for being there on Christmas Eve. Gave me everything I needed to know and I felt very comfortable and confident in my choices!
WS
Weab00 Stuf
Dec 26, 2025
5.0
fantastic deals compared to other optometrists and Mia was a great help deciding on glasses! highly recommended:)
EE
Elise
Dec 26, 2025
5.0
I love my new glasses and had a lovely time picking them out, thanks to Mia who helped find the perfect pair!
Target Optical is located at 5120 28th St SE, Grand Rapids, MI 49512.
What are the store hours for Target Optical?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and closed on Sundays.
What brands of eyewear does Target Optical offer?
They offer top brands like Ray-Ban, Coach, Oakley, Armani Exchange, DKNY, Vogue, and Disney among others.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans for a hassle-free experience.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry online via their reservation URL.
What payment options are available at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
Is Target Optical wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance for customers.
What nearby places can I visit before or after my appointment at Target Optical?
Nearby, you can visit the Target store Grand-Rapids-East for shopping, or enjoy a coffee break at Starbucks located close by.
Are there convenient places to get prescriptions filled close to Target Optical?
Yes, CVS Pharmacy and CVS Beauty are nearby where you can fill prescriptions and shop for beauty products.
If I use public transit or taxi services, is there easy access to Target Optical?
Yes, there are ATMs like TCF Bank ATM and LibertyX Bitcoin ATM nearby, and hotels such as SpringHill Suites by Marriott Grand Rapids Airport Southeast and Hampton Inn & Suites Grand Rapids-Airport 28th St that visitors might use when traveling.