We make eye care easy at Framingham Target Optical, located at 400 Cochituate Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Overall, customers praised the staff for being friendly, helpful, and attentive, with many specific mentions of individual employees like Mabell, Rebekah, and Richard.
Professionalism
The eye exams and consultations were generally described as thorough and professional, with positive feedback about the doctors, particularly Dr. Yuen.
Mixed Experiences
While many reviews were positive, there were notable complaints about unprofessional behavior, long wait times, and issues with appointment management.
Product Quality
Some customers expressed dissatisfaction with the quality of glasses and lenses, citing issues with prescriptions and fitting.
Atmosphere
The store was often described as welcoming and clean, contributing to a pleasant shopping experience.
FF
Frederick
2 days ago
5.0
I had an excellent experience with Sherril F. From the moment I walked in, the staff was welcoming, professional, and attentive. The doctor was very thorough during my eye exam, took the time to explain everything clearly, and answered all of my questions without rushing. I truly felt heard and well cared for.
AT
Andrew Taylor
6 days ago
5.0
Best prices And the most friendly staff and optometrist they were willing to help with everything and engaging with customers.
GP
Greg Potters
Jan 3, 2026
5.0
I typically re-order contact lenses at the beginning of every year and then forget about the process until January of the following year. In past years, I have had challenges with other optical companies, but my experience at Target Optical today was one of the best experiences I’ve had not only from an eyewear perspective, but from a Customer Service experience. Rebekah at Target Framingham optical walked me through a step-by-step the process of ordering new glasses and new contact lenses. She was helpful, patient, insightful, and comforting. I mean it when I say, this was one of the best Customer Service experiences that I’ve had in years. Thank you Rebekah!
BS
Bharat Sukhwani
Dec 29, 2025
5.0
Very helpful and courteous staff Rebekah and Jason
LV
Leila Vala
Dec 26, 2025
2.0
I have been wearing glasses for 13 years and this has been the worst experience in my life. I felt very uncomfortable.
The day I scheduled my visit, I came right after work and it was a snow day, I ended up delaying like 15-19 min. There was a lady up front that I spoke with and she constantly felt the need to throw in my face I was late a few times. When the doctor arrived, she started asking me questions upfront about what was my last prescription and that I should know. I told her nowhere else had ever required that, they always crafted the prescription based on the appointment.
The other ladies on the front kept questioning me with medical questions and it was none of their business, I felt uncomfortable and exposed. Questions that they should ask me inside the room were being asked upfront.
I never felt so uncomfortable in my life and I constantly felt air of judgment. The lady up front was like” yeah she was 30 min late” to the doctor and looked at me with disapproval. I don’t accept going to a place to feel judged like I did.
The doctor is great, I just wish she asked personal questions inside the room not upfront. The whole experience was awful and at the end they didn’t even ask if I wanted to schedule an appointment or not. They simply scheduled it for the next year.
Never coming back.
Target Optical is located at 400 Cochituate Rd, Framingham, MA 01701.
What are the operating hours of Target Optical in Framingham?
The store is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and closed on Sundays.
Does Target Optical accept insurance plans?
Yes, Target Optical accepts major insurance plans to ensure a hassle-free experience.
What brands of eyewear can I find at Target Optical?
You can shop top brands like Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, Disney, and many more at Target Optical.
How can I schedule an eye exam at Target Optical in Framingham?
You can schedule an eye exam online via their appointment system at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=2012&clearExams=1.
Is the Target Optical store at 400 Cochituate Rd wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance for guest convenience.
What payment options does Target Optical accept?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is there a Target store near Target Optical in Framingham?
Yes, Target Optical is conveniently located near the Target store in Framingham, making it easy for customers to shop and receive eye care in one location.
Are there any popular places to eat near Target Optical in Framingham?
Customers can visit nearby eateries such as Pizza Hut Express, Starbucks, and Panera Bread located close to Target Optical for a convenient meal before or after their eye care visit.
What recreational or fitness locations are near Target Optical in Framingham?
Pure Barre, a popular gym and active life venue, is near Target Optical, allowing customers to combine their workout routine with shopping and eye care appointments nearby.