We make eye care easy at Indianapolis Target Optical, located at 4850 E Southport. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
The staff is consistently described as friendly, helpful, and attentive, with many customers highlighting individual team members for their exceptional service.
Cleanliness and Organization
Customers appreciate the clean, organized, and calming environment of the store, which enhances their overall experience.
Product Selection
There is a wide variety of eyewear options available, including affordable and designer frames, which customers find appealing.
Mixed Experiences with Exams
While many reviews praise the thoroughness of the eye exams, some customers reported feeling rushed or dissatisfied with their prescriptions.
Insurance Knowledge
Several customers noted a lack of clarity regarding insurance policies and charges, leading to confusion during the billing process.
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Tyler Richardson
Nov 18, 2025
5.0
Easy process, friendly staff, clean store, nice selection of products. What more could you ask for out of an eye exam?
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Jay Gupta
Nov 15, 2025
5.0
My favorite target Optical!
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Carrie Nichols
Nov 8, 2025
5.0
Excellent staff and service. Patient with me through glaucoma testing - ive always had a hard time with it. Appreciate it.
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Lauren Graham
Oct 30, 2025
5.0
WOW ! Amazing staff. They were very insightful, honest and professional. Tyler helped me find glasses in my budget. She went above and beyond and brought me every pair of purple frames 💜 I didn't feel pressured. She was knowledgeable about insurance.
The store is very clean, organized, and calming. It had a wide variety of options in the more affordable section but also a lot of designer frames. A lot of cute purple frames.