We make eye care easy at West Des Moines Target Optical, located at 5405 Mills Civic Pkwy. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with many specific mentions of individuals like Nathan and John.
Affordability
Many reviews highlighted the affordability of glasses and services, with customers appreciating the value compared to other optical places.
Efficiency
Customers noted quick service and efficient handling of repairs and adjustments, often mentioning short wait times.
Product Quality
The quality of glasses and the thoroughness of eye exams received positive feedback, with customers satisfied with their purchases.
Mixed Experiences
A few customers reported issues with billing and scheduling, indicating some areas for improvement.
DS
Darcie Sherwood
Jan 2, 2026
5.0
My favorite place to get glasses! They are so helpful and friendly.
NJ
Nicholas Jorgensen
Jan 2, 2026
5.0
Outstanding service. Nathan and Team go the extra mile to ensure glasses fit properly, ensuring warranty work gets completed timely and that you are satisfied each time you visit their store.
TF
Travis French
Dec 27, 2025
1.0
Terrible. Intentionally bill you for a procedure during exam that they tell you afterwards insurance doesn’t cover.
NB
Nina Booker
Dec 15, 2025
5.0
I have been looking around for prescription glasses for a few weeks. Most optical places are extremely expensive. Target Optical was very affordable. What is even better was the customer service. Nathan explained all options clearly. I ended up being able to afford two pair!!
KM
Kevin McLean
Dec 5, 2025
5.0
A great customer experience from Nathan. The sunglasses came in very quickly. After ordering I changed my mind on the lens color and he went above and beyond to make it right. Fantastic service.
What are the operating hours of Target Optical in West Des Moines?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so it's best to contact the store to confirm.
Where is Target Optical located in West Des Moines?
Target Optical is located at 5405 Mills Civic Pkwy, West Des Moines, IA 50266, in the West Des Moines South West area.
What brands of eyewear does Target Optical offer?
Target Optical offers a variety of brands including Ray-Ban, Coach, Oakley, Armani Exchange, DKNY, Disney, and Target favorites like A&A and Cat & Jack.
Does Target Optical accept insurance and what payment options are available?
Yes, Target Optical accepts major insurance plans for a hassle-free experience. Payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam at Target Optical in West Des Moines?
Yes, you can schedule an eye exam with their Independent Doctors of Optometry. Appointments can be made online through their reservation system.
Does Target Optical offer any guarantees on their eyewear?
Yes, they offer a 90-day guarantee on their frames and lenses.
Is Target Optical accessible for wheelchair users?
Yes, Target Optical has a wheelchair accessible entrance for the convenience of all guests.
What nearby stores can I visit along with Target Optical?
Nearby, you can visit Target Store West-Des Moines-Sw which offers grocery and mobile phone store services, as well as CVS Pharmacy for your pharmacy and medical supply needs.
Are there food and coffee options near Target Optical?
Yes, nearby eateries include Starbucks for coffee and Pizza Hut Express for quick pizza meals. Jimmy John's is also close by for sandwich options.
What other services are available near Target Optical in West Des Moines?
Nearby services include beauty salons like XO Nails and Great Clips, financial services such as H&R Block and Conterra Ag Capital, and health services including LaFleur Chiropractic and The Spa at West Glen.