Iris Optical

Iris Optical is an independent opticians with two stores in London. We began life in 1999 online-only, operating from what is now our Tower Bridge store; our business model was to offer the latest, greatest designer eyewear as affordably as possible - our unique selling point being thin, anti-reflective prescription lenses free of charge with all frames. We soon learned that customers wanted to physically try on frames before deciding on which to purchase and so we opened our premises to the public shortly afterwards - and kept our 'free lenses' deal. Many years later, we still offer free, top-quality prescription lenses with most frames - and we now also offer eye tests and contact lens consultations in both stores.