We make eye care easy at Sanford Target Optical, located at 1201 W P Ball Blvd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
They need a better communication and attitude with the customer and pickup time vs texts sent to pickup and Optical time.
SH
She Hulk
5 days ago
1.0
Doctor and his assistants are great. HOWEVER, front office lacks customer service. No greeting, no eye contact, they sit and have conversations with each other before assisting or acknowledging customers, and some how also think taking a “quick” walk in customer is okay though there have been other customers waiting. Also, they keep upselling everything instead of giving you a lower cost option like the Target brand lenses. I asked for basic and no add on, yet they kept giving me costs that included other add ons (anti glare, blue light, ect) not requested. It’s happened multiple times, so they must get some type of commission
JK
Josh Kokoros
5 days ago
5.0
Jennifer did a great job getting my glasses fitted and ordered. Dr. Watson is probably the best optometrist I’ve ever seen(he always seems to get the prescription dialed in perfectly). Another home run for target optical in Sanford.
KJ
Kellie Johnson
Jan 24, 2026
5.0
The staff is very attentive and let's you know what is coming up next ie: paperwork, exam, choosing frames, etc. The day of my appt was very busy with a bit of a wait time, but after seeing Dr Watson, I understand why. He is very thorough and doesn't rush you in and out. He listens, asks questions and is very knowledgeable in his field. My husband and I both drive from Deland to come here.
JP
Jennifer Pavlak
Jan 17, 2026
1.0
had one of the most frustrating and disappointing customer service experiences I’ve ever had at this Target Optical location in Sanford, FL.
To be clear: the doctor and the doctor’s assistant were excellent. They were professional, kind, and efficient. Unfortunately, everything fell apart the moment I left the exam room.
When I came out to select glasses, there were two associates working the front. One was finishing up with a customer, and the other was sitting at a computer. I walked around, selected the glasses I intended to purchase, and waited. After the associate finished with her customer, I was still not acknowledged . No greeting, no “we’ll be right with you,” nothing.
I then sat down in the front waiting area. For 13 full minutes, I sat there while the two associates and the doctor’s assistant stood around talking about insurance company names and unrelated matters, all while completely ignoring me. No eye contact. No acknowledgment. No sense of urgency or basic customer courtesy.
After 13 minutes of being ignored, I got up, put the glasses back, and walked out of the store. Once I was outside, I turned around fully expecting someone to at least ask why I was leaving. No one looked at me. No one spoke to me. Nothing.
I have been a loyal customer at this specific location for many years and have purchased multiple pairs of glasses here not only for myself, but also for my husband, my daughter, and my son. That loyalty clearly meant nothing.
Customer service like this is unacceptable. I will never return to this location, and I would strongly caution others to reconsider if they expect to be treated with basic respect and acknowledgment.
What are the operating hours of Target Optical in Sanford?
Target Optical in Sanford is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:30 PM to 4:30 PM. Hours may vary during holidays.
Where is Target Optical located in Sanford?
Target Optical is located at 1201 W P Ball Blvd, Sanford, FL 32771.
What types of eyewear brands does Target Optical offer?
They offer top brands including Ray-Ban, Coach, Oakley, Emporio Armani, DKNY, Vogue, and children's brands like Ray-Ban Jr and Disney.
Does Target Optical accept insurance for eye care services?
Yes, Target Optical accepts major insurance plans for a hassle-free experience.
Is there a guarantee on eyewear purchases at Target Optical?
Yes, Target Optical offers a 90-day guarantee on their frames and lenses.
Can I schedule an eye exam at Target Optical?
Yes, you can schedule an eye exam with the Independent Doctors of Optometry at Target Optical. Appointments can be booked online through their reservation link.
What payment options are available at Target Optical?
Payment options include American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
Can customers with mobility challenges easily access Target Optical?
Yes, Target Optical has a wheelchair-accessible entrance to accommodate customers with mobility needs.
What nearby places can I visit before or after my appointment at Target Optical?
Nearby places include CVS Pharmacy for pharmacy needs, Pizza Hut Express for a quick meal, and the Target Store Sanford for additional shopping.
Are there any nearby beauty or spa services near Target Optical in Sanford?
Yes, nearby you can find Vivid Nail Lounge and ParaMedical Tattooing & Aesthetics for beauty and spa services.
If I want children's clothing after visiting Target Optical, where should I go?
You can visit nearby stores like Carter's, OshKosh B'Gosh, and Justice for children's clothing and fashion accessories.
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