We make eye care easy at Cape Coral Target Optical, located at 1890 NE Pine Island Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
The staff, particularly Penny, Jessica, and William, received high praise for their friendliness, professionalism, and willingness to help customers with their needs.
Product Quality
While many customers were satisfied with their glasses and the selection available, there were some complaints about incorrect prescriptions and delays in receiving orders.
Thoroughness of Care
Customers appreciated the thoroughness of eye exams and the detailed explanations provided by the doctors, particularly Dr. Smith.
Mixed Experiences
Some customers reported negative experiences, particularly regarding handling of prescription issues and customer service in specific instances.
KL
Kelly Lowe
Jan 5, 2026
5.0
What a wonderful experience my husband and I had with Penny! She helped us pick out the perfect pair of glasses for each of us. Since it was right before Christmas we thought it would take a while but they came in quickly!
KR
Kelli Ruffino
Dec 27, 2025
5.0
Impressed by the doctor, thorough but quick exam, and super friendly. The girl who helped me pick out glasses was so sweet and honest in what worked for me and what didn’t look good on me. Recommend 100%
JF
John Frigolette
Dec 26, 2025
5.0
If the glasses aren’t perfect they bring it to your attention and reorder them. There was a slight chip in the edge of my recent order for new glasses and frames they let me take the chipped ones until the new lenses came in and then exchanged them for the undamaged ones. I asked William if he could put the chipped lenses in my old frames as a backup which he did willingly. We have used Target now for the last 2 years and between my wife and myself have gotten 8 pairs of glasses from the Cape Coral store. We couldn’t be happier with their service and professionalism. We will be back next year.
PM
Patti Manes
Dec 23, 2025
5.0
Shannon was a pleasure to deal with. Great customer service with a smile! Fair prices too.
EE
elizabeth
Dec 21, 2025
1.0
On Saturday afternoon, December 20, 2025, I returned to the Target Optical location in Cape Coral, Florida (Pine Island) to request clarification regarding a recent purchase of eyeglasses with progressive lenses that did not match my original prescription.
My prescription was issued by a vision center I have attended for many years. Two days earlier, during a visit to a separate ophthalmology center that currently treats my glaucoma, I was informed that the progressive lenses did not correspond to the prescribed values. I returned to Target Optical simply seeking an explanation.
Unfortunately, my concerns were dismissed repeatedly and quite forcefully by a female staff member whose name I do not recall. She insisted that the glasses were correct and attributed any differences to laboratory adjustments related to lens curvature and manufacturing processes. Another staff member, William, echoed this position, asserting that both the nurse and optometrist at the ophthalmology center were mistaken and stating that doctors “never know about this subject.”
As a client of Target Optical and a patient receiving ongoing medical care, this interaction left me feeling vulnerable, insecure, and deeply uncomfortable. I was placed in an awkward position, questioned extensively about my symptoms, my medical appointments, and whom I had spoken with, almost as if I were being interrogated rather than assisted.
After prolonged discussion and multiple technical explanations, William eventually acknowledged that there was, in fact, a discrepancy in the progressive lenses—specifically in the near-reading portion. This discrepancy was objectively verifiable: the values marked on the lenses were +2.26 for the left eye and +2.15 for the right eye, whereas both should have been +2.75 according to the prescription. These differences were also confirmed using in-store equipment.
After consulting with my husband and discussing the situation with my daughter and son, we felt exhausted and unsupported by the unwelcoming approach we encountered. As a result, we decided to return the glasses.
This experience was disappointing and distressing, particularly given the medical context involved, and it fell far short of the level of care and professionalism I expected.
Target Optical is located at 1890 NE Pine Island Rd, Cape Coral, FL 33909.
What are the operating hours of Target Optical in Cape Coral?
Target Optical is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 5:00 PM. Hours may vary during holidays.
What brands of eyewear can I find at Target Optical in Cape Coral?
You can shop top brands like Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, DKNY, Disney, and Target favorites such as A&A and Cat & Jack.
Does Target Optical accept insurance and what payment methods are accepted?
Target Optical accepts major insurance plans. Payment options include American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Can I schedule an eye exam appointment online at Target Optical in Cape Coral?
Yes, you can schedule an eye exam online through their appointment booking page.
What is the satisfaction guarantee policy at Target Optical?
Target Optical offers a 90-day guarantee on frames and lenses for customer satisfaction.
Is Target Optical in Cape Coral wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance to accommodate all guests.
What nearby food options are available when visiting Target Optical in Cape Coral?
Nearby you can find Pizza Hut Express, Five Guys, Panera Bread, Taqueria Casamigos, Menchie's Frozen Yogurt, and Koto Sushi and Steakhouse Grill for a variety of dining choices.
Are there any nearby stores where I can shop after visiting Target Optical?
Yes, Target Cape Coral North department store, Burlington clothing store, CVS Beauty pharmacy, Staples office equipment store, and Kay Jewelers are all nearby for additional shopping options.
Which nearby health and beauty services can I find around Target Optical in Cape Coral?
You can visit Doctor Smith Eye Care, Sport Clips Haircuts of Cape Coral, Profiles Pine Island beauty salon, Great Clips hair salon, ProFiles Hair, Nail and Skin, and Zoom Tan tanning salon for related health and beauty services.