Target Optical

4.8
154 reviews

About

OptometrySunglasses StoreTarget Optical
We make eye care easy at Superior Target Optical, located at 400 Marshall Road. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Details

  • Wheelchair accessible entranceAvailable

Location

Target Optical
400 Marshall Road, Superior, CO
80027, United States

Hours

Reviews

4.8
154 reviews
5 stars
146
4 stars
1
3 stars
0
2 stars
1
1 star
6

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the staff for being friendly, helpful, and professional, particularly highlighting Aspen and Marni for their exceptional service.

Expertise

Customers appreciated the knowledgeable staff, especially the optometrists and opticians, who provided thorough explanations and assistance in selecting eyewear.

Repair Services

The business received positive feedback for quickly and effectively handling repairs and adjustments to glasses, often at no charge.

Mixed Experiences

While most reviews were positive, there were a few negative experiences regarding customer service, particularly involving specific staff members.

Product Selection

Customers noted a good variety of frames and lenses available, contributing to a satisfying shopping experience.
  • MW
    Matt Williams
    2 days ago
    1.0
    My wife and I had one of the most unprofessional and frustrating experiences we’ve ever had at an optical center, and I feel obligated to warn others before they consider coming here. Our appointments were scheduled for December 19, 2025. Because the online system wouldn’t allow joint scheduling, we booked them two hours apart—only for the optometrist to casually mention that we could have been seen together. That set the tone for what became a disorganized and careless experience. After her exam, my wife tried to ask a simple question about insurance benefits. Instead of receiving help, she was met with a rushed, cold, and dismissive attitude. No effort to assist, no courtesy, nothing. We were told our glasses would arrive in about 14 days. I never received any notification that my glasses were ready. When I called to check, the phone was answered with no greeting—just someone demanding my phone number. When I asked if the call might drop, I was snapped at and told the employee was “on her break” and would call back in 10 minutes. The call didn’t come for nearly 30. When I asked why I hadn’t been notified, I was told they “didn’t have to” and that it wasn’t store policy. No apology, no concern. When I arrived to pick up my glasses, the same cold attitude continued. When I mentioned they didn’t feel right, I was brushed off with vague explanations and contradictory instructions. When I asked about my wife’s glasses, I was told she would “just have to wait” and call back in 14 days. When my wife later called the store, she was greeted with “Optical. Hold!” and placed on hold for more than 10 minutes with no follow‑up. The tone was consistently irritated and uninterested in helping anyone. Shortly after, I began experiencing headaches and visual distortion from the glasses I had just picked up. When I returned, a manager apologized, acknowledged ongoing issues with previous employees, and offered a refund and a replacement pair at no cost. I appreciated that—until the situation got even worse. The refund never appeared on my account. When I called again, the same employee who had been dismissive before showed zero concern and talked over me repeatedly. She refused to connect me with a manager or provide any information about when one would be available. Because my phone blocks private numbers, I missed the manager’s calls. Instead of waiting for a callback, she called my wife and claimed I had been “rude.” She then admitted she couldn’t process the refund to my card and had instead refunded it to my wife’s card—without permission, without asking, and without any justification. She even suggested my wife “just give the money” to me. No professional business should ever handle customer payments this way. At this point, the entire experience—from scheduling, to customer service, to prescription accuracy, to financial handling—has been unacceptable. My wife and I were treated with indifference, disrespect, and a complete lack of basic courtesy. I’ve been a loyal Target customer for years, but this experience has made me seriously reconsider that loyalty. I hope others read this before deciding where to take their business. I would rate them zero stars for their refusal to correct mistakes. After we filed the complaints, they have declined to make any corrections.
  • JW
    Jordanien Weatherfield
    Dec 19, 2025
    5.0
    Aspen is so amazing! If you get the chance to work with this amazing person I totally recommend it. She always has the best fashion advice as well as gives you up to date information the the products they have. This time she informed me of a new lens they have. Thank you Aspen for always being amazing. The optometrist was also great and always professional. I love coming to this location.
  • NB
    Nancy Berry
    Nov 4, 2025
    5.0
    The service is very patient focused. The optician was patient and knowledgeable. I feel that they want my glasses to be perfect for me. She had excellent suggestions. My first pair is perfect! I'm waiting for a second pair that I just ordered.
  • HH
    Hannah
    Sep 5, 2025
    5.0
    The manager was so kind and patient. My husband and I got contacts, glasses and sunglasses and was there with a newborn and everyone was so kind and professional. Loved the team. Thank you!
  • PP
    Patricia
    Aug 6, 2025
    5.0
    At the Superior Target in Colorado, Dawn fixed my sunglasses that I hadn’t bought there. I highly recommend their services.

Frequently Asked Questions About Target Optical

What are the main services offered at Target Optical in Superior, CO?

Target Optical offers quality eye care, stylish frames from top brands, specialty lenses, contact lenses, and eye exams with independent doctors of optometry.

Where is Target Optical located and what are its hours of operation?

Target Optical is located at 400 Marshall Road, Superior, CO 80027. It is open Monday to Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM.