We make eye care easy at Emeryville Target Optical, located at 1555 40th Street. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Overall, customers praised the staff for being friendly, helpful, and knowledgeable, with particular mentions of Brett and Steve for their exceptional service.
Professionalism
Many reviews highlighted the professionalism of the optometrists and staff, particularly Dr. Kimberly Chia, who was noted for her thoroughness and care during eye exams.
Mixed Experiences
While many customers had positive experiences, some reported issues with unexpected fees and customer service, particularly regarding communication about charges.
Product Quality
There were mixed reviews about product quality, with some customers experiencing issues with glasses and lenses, but the store was generally responsive to these concerns.
Efficiency
Customers appreciated the quick service and efficiency in handling repairs and consultations, often noting minimal wait times.
DD
Draiz
Nov 17, 2025
5.0
I enjoy this particular target. It has parking & security! π₯° I am a boy mom and my fellas prefer to purchase their hygienic needs here. When you need official team gear they have them here as well. π§’πππβΎοΈ
ZS
zindagi shukria
Nov 7, 2025
5.0
Such a lovely experience at target emrivelley
Great person attended me and my spects !!!Avena Thankyou
Grateful and prayers for Good luck and happiness Ameen
KT
Karolina Teplicki
Nov 6, 2025
5.0
I had a great experience in Emerville Target today. I stumble upon optical department and had my sunglasses adjusted by Cameron. He was very nice and help me with sunglasses that I did not buy there! It is so refreshing to get helped by some nobody who is knowledgeable and happy to at work. Thank you.
PL
Parke Loyd
Oct 18, 2025
5.0
A convenient, well-run, and kind operation. The brother and sister optometrist duo both provide professional, conscientious service, and the frames salesperson adjusted frames for me even though I bought them elsewhere.
HC
Hugo Cesar
Sep 30, 2025
1.0
They impose extra fees without informing the patient. I called yesterday after confirming with my insurance that the extra charge was not justified and should have been explained in advance. The receptionist mocked me, blamed me for not reading the fine print, then raised his voice, told me never to come back, and hung up. No patient should be treated this way.
Target Optical is located at 1555 40th Street, Emeryville, CA 94608.
What are the operating hours for Target Optical?
Target Optical is open Monday, Tuesday, Wednesday, and Friday from 9 AM to 7 PM, Thursday from 9 AM to 5:30 PM, Saturday from 9 AM to 6 PM, and is closed on Sunday.
Which eyewear brands does Target Optical carry?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Armani Exchange, Vogue, DKNY, and Disney among others.
Does Target Optical accept insurance plans?
Yes, Target Optical accepts major insurance plans to provide a hassle-free eye care experience.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their reservation link at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow?catalogId=12751&storeId=12001&langId=-1&storeNumber=9707&clearExams=1
What special offers are currently available at Target Optical?
Frames and lenses start at $99. You can learn more about current offers on their website.
What payment methods are accepted at Target Optical?
They accept American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
Are there any nearby restaurants where I can grab a meal before or after my visit to Target Optical?
Yes, there are several dining options nearby including Pizza Hut Express, Starbucks, Souperb, Starter Bakery, and Chick-fil-A, which makes it convenient to enjoy a meal around your eye care visit.
Is there parking available near Target Optical?
Yes, Target Optical is close to Target's Parking Lot, providing convenient parking for customers visiting the store.
Are there other eye care providers near Target Optical?
Yes, Kimberly Chia, another optometrist and eye care clinic, is located nearby if you need additional options for eye care services.