We make eye care easy at Bakersfield Target Optical, located at 9100 Rosedale Hwy. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the friendly, helpful, and knowledgeable staff, particularly highlighting Paula and Dr. Allen for their exceptional service.
Expertise
The optometrists and opticians were noted for their professionalism and thoroughness, with many customers appreciating the detailed explanations provided during eye exams and frame selections.
Experience
Overall experiences were described as enjoyable and efficient, with many customers expressing satisfaction with the smooth process of getting eye exams and selecting glasses.
Product Quality
Customers appreciated the variety of frames available and the affordability of the products, often mentioning the quality of the glasses they received.
Issues with Orders
A few customers reported issues with order processing, including lost orders and lack of communication, indicating a need for improvement in this area.
EF
Erika Fonseca
Jan 3, 2026
5.0
Frida was really helpful and knowledgeable. Excellent customer service extremely professional def will come here again
DD
Diana Davalos
Jan 3, 2026
5.0
Dr. Allen is always so great and knowledgeable. Paula is very is kind and helpful with the glasses process.
BU
Beatriz Urenda
Jan 3, 2026
5.0
Paula was very helpful and kind. We love coming to this optical office, we feel comfortable asking questions. Great customer service.
CA
Carole Allen
Dec 23, 2025
5.0
I got an eye exam by Dr. Louis Allen at the Target optical Dept. He was so friendly and took time to ensure my Rx was correct and he explained how my eyes had changed. (In language I could understand.). I only had to pay a $20 copay for the exam. He remembered me and my son, from when he had a private practice years ago. It was so nice to be able to see Dr. Allen again. He’s a great Optometrist, with a wealth of experience. Then Paula, the licensed optician helped me get new glasses fitted and took all kinds of measurements. She also explained the newest technology. This company uses the latest technology and the frames are very reasonable. I had such a nice time talking with her while she worked. Paula has 42 years of experience as an optician! I’ll definitely be going here again. I highly recommend.
RH
Ryan Huish
Dec 15, 2025
5.0
Paula at Target Optical provided one of the best customer service experiences I’ve had in a long time. From the moment I walked in, she was welcoming, patient, and incredibly knowledgeable. She took the time to explain every option clearly, answered all of my questions without rushing, and made sure I felt confident in my choices.
Paula’s attention to detail and genuine care truly set her apart. She went above and beyond to ensure everything fit perfectly and that I was completely satisfied before I left. It’s rare to find someone who is both highly professional and genuinely kind, and Paula is exactly that.
If you’re visiting Target Optical, do yourself a favor and ask for Paula because she makes the entire experience easy, comfortable, and enjoyable. I will absolutely be returning because of her excellent service.
What are the regular operating hours of Target Optical in Bakersfield?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and Sunday from 12:00 PM to 4:00 PM. Hours may vary during holidays, so it's best to contact the store to confirm.
Where is Target Optical located in Bakersfield?
Target Optical is located at 9100 Rosedale Hwy, Bakersfield, CA 93312.
What types of eyewear brands does Target Optical offer?
Target Optical carries popular brands including Ray-Ban, Coach, Oakley, Armani Exchange, Vogue, Disney, and Target favorites like A&A and Cat & Jack.
Can I use insurance at Target Optical for my eye care services?
Yes, Target Optical accepts major insurance plans to provide a hassle-free experience for customers.
Does Target Optical offer eye exams and who provides them?
Yes, eye exams can be scheduled at Target Optical and are performed by Independent Doctors of Optometry.
What payment methods are accepted at Target Optical?
Target Optical accepts American Express, Cash, Check, Discover, Mastercard, Travelers Check, and Visa.
Is Target Optical wheelchair accessible?
Yes, Target Optical has a wheelchair accessible entrance to accommodate customers with mobility needs.
Which nearby restaurants can I visit before or after my appointment at Target Optical?
Nearby restaurants include Pizza Hut for quick pizza, Sequoia Sandwich Company for sandwiches, Chili's Grill & Bar for a variety of meals, IHOP for breakfast and brunch, and Cold Stone Creamery for ice cream and desserts.
Are there any nearby pharmacies or healthcare facilities near Target Optical?
Yes, there is a CVS Pharmacy nearby for medical supplies and prescriptions, as well as the Target Clinic, care provided by Kaiser Permanente - Bakersfield NW for general health care needs.
What nearby retail stores can I visit while at Target Optical?
Nearby retail options include Target Bakersfield NW for general shopping and groceries, Claire's for fashion accessories and piercings, Ross Dress for Less for clothing, and Party City for party supplies.