We make eye care easy at Birmingham Target Optical, located at 1654 Gadsden Hwy. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.
Customers consistently praised the staff for being friendly, helpful, and knowledgeable, with many highlighting individual employees like Jeremy and Dominique for their exceptional service.
Efficiency
Many reviews noted the quick and efficient service, with customers appreciating the streamlined process and minimal wait times during their visits.
Expertise
The staff's knowledge about eyewear options, insurance, and eye care was frequently mentioned, indicating a high level of professionalism and competence.
Overall Experience
Customers reported overwhelmingly positive experiences, often stating they would return and recommend the location to others.
AR
Adrian-Andrea Rice
Dec 6, 2025
5.0
Hands down the easiest and best optical experience I’ve ever had! Everyone was helpful, patient, and knowledgeable. I’ll be back soon!
MP
Michael Pressley
Nov 29, 2025
5.0
Great easy process. Good people.
JG
Jonathan Gomez
Nov 26, 2025
5.0
Josh was amazing! So helpful and super nice too. Helped me with everything and stayed late with me too. Great experience all the way through. Thank you!
SS
Samantha
Nov 22, 2025
5.0
Staff was extremely pleasant!
TS
The Flower Shop
Oct 29, 2025
5.0
My daughter and I, had our appointment with Target Optical today, and Josh and Dominique made it the best experience EVER. They were both, personable and super nice, from start to finish. They were knowledgeable about insurance providers, eyewear and contacts,, and offered different options based on my budget. They were simply exceptional and an asset to Target Optical Trussville.
Tameeka & Kaylee Johnson
Target Optical is located at 1654 Gadsden Hwy, Birmingham, AL 35235, in the Trussville area.
What are the operating hours of Target Optical?
Target Optical is open Monday through Friday from 9:00 AM to 7:00 PM, Saturday from 9:00 AM to 6:00 PM, and closed on Sunday. Hours may vary during holidays.
What brands of eyewear are available at Target Optical?
Target Optical offers top brands including Ray-Ban, Coach, Oakley, Emporio Armani, Vogue, Disney, and Target favorites like A&A and Cat & Jack among others.
Does Target Optical accept insurance, and what kind of payment options are available?
Yes, Target Optical accepts all major insurance plans and offers multiple payment options such as American Express, Cash, Check, Discover, MasterCard, Travelers Check, and Visa.
Is there wheelchair access at Target Optical?
Yes, Target Optical has a wheelchair accessible entrance to accommodate all guests.
How can I schedule an eye exam at Target Optical?
You can schedule an eye exam online through their reservation website at https://www.examappts.com/webapp/wcs/stores/servlet/EyeExamFlow
What nearby stores can I visit when I come to Target Optical?
Nearby, you can visit Target Trussville and SuperTarget for a variety of shopping options including groceries, clothing, and household goods.
Are there any dining options close to Target Optical?
Yes, nearby dining options include Pizza Hut Express, Olive Garden, Red Lobster, and Starbucks, perfect for grabbing a meal or coffee before or after your appointment.
Where can I find entertainment around Target Optical?
For entertainment near Target Optical, you can visit Spare Time Trussville, McCorvey's Bowling World, and Lightning Strikes Bowling for bowling and arcade fun.
What nearby facilities can help with financial or communication needs when visiting Target Optical?
Close to Target Optical, you will find AT&T Kiosk and Verizon Wireless for mobile phone needs, as well as ATMs like The Exchange Network, LibertyX Bitcoin ATM, Bitcoin ATM Teller Birmingham - Coinhub, and the PNC bank for financial services.