No store does more than your nearby H-E-B located at 250 University Blvd in Round Rock, where you’ll find great prices, brands, quality, and selection. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico, and partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B now offers convenient curbside pickup and grocery delivery in over 250 locations.
This is my all time favorite HEB. Friendly staff, good prices, and they always have EVERYTHING I need or could want!
LC
LL Cool
May 10, 2026
1.0
Mother’s Day weekend - they were selling flowers that were twice the price of Walmart. I don’t get HEB’s - people keep flocking here like it’s the greatest thing. No deals at any of them.
JL
jia li
May 6, 2026
2.0
Today I had a very disappointing experience at the seafood department of H-E-B.
When I arrived, the employee was already helping another customer, so I patiently stood nearby and waited. I was not trying to interrupt or cut in line. After waiting for a bit, my young child suddenly needed to use the restroom urgently and could not hold it any longer. I simply wanted to quickly confirm whether there were any live crawfish available today so I could decide whether to come back later or leave without making another trip.
Before asking my question, I had already been standing there waiting, and I also noticed that at that particular moment, the employee and the other customer were not actively speaking or having a conversation. So I politely said, “Excuse me, do you have live crawfish?”
What made me very uncomfortable was that the employee completely ignored me. He did not even acknowledge me with a simple “One moment please” or “I’ll help you after I finish with this customer.” Instead, he acted as if he did not hear me at all and immediately turned back to continue helping the other customer.
I completely understand that employees should prioritize the customer they are currently helping, and I respect that. But basic communication and courtesy are also part of customer service. Even a brief acknowledgment would have made a huge difference and would have made me feel respected instead of invisible.
What made the experience even more frustrating was that after the other customer left and I was the only person there, the employee suddenly turned to me with a very official, forced smile and asked, “How are you? How can I help you?” The contrast in attitude felt extremely fake and made the whole interaction feel even worse.
I rarely leave negative reviews, but this experience genuinely felt less like someone being busy and more like cold, rigid, and dismissive customer service. I hope management pays more attention to basic customer interaction and courtesy.
MR
Mark Roberts
May 4, 2026
5.0
The staff is always friendly and goes out of their way to provide assistance when sought. Store is clean. Restroom is always clean and stocked. I’ve always found a basket or cart. They always bag your groceries unless you select self checkout. Bakery is fantastic - sourdough bread is fantastic. Nice cakes a, cookies and pies. Prices are consistently lower than surrounding grocery stores
AN
Amy Nguyen
Apr 20, 2026
2.0
This is my regular HEB, and I’ve always had great experiences here, which is why this was so disappointing. During my last visit, two employees back-to-back were unnecessarily rude, and it honestly caught me off guard.
I asked one employee where I could find an item, and she just stared at me like I was asking something ridiculous instead of helping.
Then at the deli, a male employee walked up to my husband and bluntly said, “What do you want?” There wasn’t any greeting or basic courtesy. He was clearly annoyed, rolling his eyes and throwing our meat on the counter. It was so rude.
I understand people have off days, but we were being nothing but polite. It left a really bad impression, which is sad given how consistently good this location usually is.
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the opening hours of H-E-B at 250 University Blvd in Round Rock, TX?
H-E-B is open daily from 6:00 AM to 11:00 PM.
Does this H-E-B location offer curbside pickup and delivery services?
Yes, this H-E-B offers curbside pickup, delivery, and same-day delivery services.
Where can I find weekly deals for this H-E-B store?
You can find weekly deals at https://www.heb.com/weekly-ads/weekly-deals/673
Which payment options are accepted at the H-E-B on University Blvd?
This location accepts American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Where does H-E-B source its meat products?
H-E-B sources fresh and frozen meats mainly from Texas suppliers, ranchers, and farmers, with some product sourced from across the USA, Canada, and Mexico, labeled accordingly.
Is this H-E-B store wheelchair accessible and does it have public restrooms?
Yes, the store has wheelchair accessible entrance and parking, and also provides public restrooms.
What types of products can I buy at the H-E-B on University Blvd?
You can find food and drinks, home and kitchen items, health and beauty products, baby and toys, flowers, outdoors and sports goods, and office and school supplies.
What nearby places can I visit before or after shopping at H-E-B on University Blvd?
Nearby places include H-E-B Pharmacy for prescriptions, South Flo Pizza for dining, and Texas Gift Outlet for unique gifts, making your visit convenient and enjoyable.
Are there other H-E-B or related stores near the University Blvd location?
Yes, nearby you'll find another H-E-B store, H-E-B plus!, H-E-B Curbside Pickup & Grocery, and HEB Wireless for mobile phone needs.
How can the nearby Cinemark 14 Round Rock enhance my visit to H-E-B?
You can enjoy a movie at Cinemark 14 Round Rock before or after your grocery shopping trip at H-E-B, making for a convenient combined entertainment and shopping day.
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