Natural Brisket
$21.00 - $29.00
Brand Certified
True Texas BBQ
4.3(660 reviews)
Certified by True Texas BBQ • Jul 05, 2026
Business Details
2501 West University Blvd., Odessa, TX
79764, United States
Certified by True Texas BBQ • Jul 05, 2026
(432) 368-8460
Certified by True Texas BBQ • Jul 05, 2026
https://www.truetxbbq.com/
Certified by True Texas BBQ • Jul 05, 2026
About
Certified by True Texas BBQ • Jul 05, 2026
Barbecue RestaurantRestaurantCatererH-E-B
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in Odessa at 2501 West University Blvd. today!
Details
- Dine-inAvailable
- TakeoutAvailable
- Requires reservationsNot available
- DebitAvailable
Location
Certified by True Texas BBQ • Jul 05, 2026
Hours
Certified by True Texas BBQ • Jul 05, 2026
Monday11:00 AM - 9:00 PM
Tuesday11:00 AM - 9:00 PM
Wednesday11:00 AM - 9:00 PM
Thursday11:00 AM - 9:00 PM
Friday11:00 AM - 9:00 PM
Saturday11:00 AM - 9:00 PM
Sunday11:00 AM - 9:00 PM
7/4/2026Closed
Menu
1 menu · 50 items
Explore offerings from True Texas BBQ on 2501 West University Blvd. in Odessa, with popular bbq by the pound, bbq by the each, plates, and loaded baked potatoes available at this location.
True Texas BBQ
50 items
BBQ By The Pound
*Prices and selection may vary at each location. Prices subject to change without notice.
Natural Smoked Turkey Breast
$19.99
Sauced Pulled Natural Pork
$14.99
Burnt Ends
$24.99
Sandwiches
Pulled Natural Pork Sandwich
$4.99 - $8.99
Add chips and drink to any sandwich for only $3 more
Sliced Natural Turkey Sandwich
$5.99 - $9.99
Add chips and drink to any sandwich for only $3 more
Chopped Natural Brisket Sandwich
$7.29 - $12.29
Add chips and drink to any sandwich for only $3 more
Prime Brisket Sandwich
$9.99 - $15.49
Add chips and drink to any sandwich for only $3 more
Pork Sausage Link Sandwich
$5.99 - $9.99
Add chips and drink to any sandwich for only $3 more
Specialty Sandwiches
El Jefe Sandwich
$18.00
1/2 lb of sliced brisket, sausage, coleslaw, and bbq sauce on a toasted bun!
La Jefa Sandwich
$12.00
1/2 lb of sliced turkey, sausage, coleslaw, and BBQ sauce on a toasted bun!
Limited Time Only
Get 'em before they're gone
Korean Glazed Ribs
$9.25 - $36.99
St. Louis pork ribs glazed with Kogi Korean gochujang sauce, served with spicy, tangy, kimchi pickles.
Reviews
4.3
660 reviews
5 stars
455
4 stars
90
3 stars
34
2 stars
21
1 star
60
- EMEric Myers1 day ago5.0People were super nice and the food was amazing
- ALAdrian LaraJun 22, 20264.0Doss was friendly, helpful, and provided an excellent recommendation with the Lamb Pita. Great service and a great meal.
- CFCesar FreemanJun 22, 20265.0Had an excellent experience at H-E-B True Texas BBQ. The food was fresh, flavorful, and cooked just right. The brisket was tender, juicy, and packed with authentic Texas BBQ flavor, and the sides were just as impressive. The restaurant was clean, the atmosphere was welcoming, and the staff made us feel appreciated from the moment we walked in. A special thank you to Doss for the outstanding service. Doss went above and beyond to make sure everything was perfect and made the visit even more enjoyable. It’s employees like Doss who turn a good meal into a great experience. I highly recommend H-E-B True Texas BBQ to anyone looking for quality barbecue and exceptional customer service. We’ll definitely be back!
- LLLuisJun 14, 20265.0Immy and the Staff are friendly and the fatty sliced brisket is the item to order! Fatty sliced brisket sandwich , chopped brisket and the regular sausage sandwich are my go to’s.
- RMRodolfo Ramirez MartinezJun 6, 20265.0I had an amazing experience at True Texas BBQ inside H-E-B. The food was delicious, fresh, and full of flavor. The baked potato I ordered was absolutely awesome—it was huge, loaded with toppings, and very well served. Every bite was satisfying, and the portion was more than worth the price. The staff was friendly, and the overall quality exceeded my expectations. I’ll definitely be coming back and highly recommend it to anyone looking for great BBQ and a fantastic baked potato!
Frequently Asked Questions About True Texas BBQ
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes True Texas BBQ's barbecue special?
True Texas BBQ uses all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, offering authentic Texas flavor and quality.
What are the operating hours of True Texas BBQ in Odessa?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer delivery services?
Yes, True Texas BBQ offers delivery services for customer convenience.
Can I order meals online from True Texas BBQ?
Yes, you can order meals online via Favor Delivery at https://favordelivery.com/order-delivery/true-texas-bbq-14309/2501-west-university-boulevard-odessa-tx-79764-50737.
Does True Texas BBQ cater for events?
Yes, True Texas BBQ offers catering services for events and gatherings.
What payment options are accepted at True Texas BBQ?
True Texas BBQ accepts American Express, Android Pay, Apple Pay, Cash, Check, Discover, MasterCard, Samsung Pay, and Visa.
Does True Texas BBQ have seating options for families and children?
Yes, the restaurant welcomes families and children, offers high chairs, and has wheelchair accessible entrances and restrooms.
Which nearby ATM can I use when visiting True Texas BBQ?
You can use the Wells Fargo Bank ATM, HEB ATM, or LibertyX Bitcoin ATM, all located close to True Texas BBQ for convenient cash access.
Where can I grocery shop or pick up groceries near True Texas BBQ?
H-E-B and H-E-B Curbside Pickup & Grocery are nearby, perfect for combining a barbecue meal with your grocery shopping needs.
Are there any nearby dining options if I want to try different cuisines near True Texas BBQ?
Yes, nearby options include El Buen Pollo, El Colega, and Lapa Lapa, offering Mexican cuisine, and Chiking Grill for chicken specialties.
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