True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!
Explore offerings from True Texas BBQ on 2965 I-35 in New Braunfels, with popular bbq by the pound, bbq by the each, plates, and loaded baked potatoes available at this location.
True Texas BBQ
50 items
BBQ By The Pound
*Prices and selection may vary at each location. Prices subject to change without notice.
Natural Brisket
$21.00 - $29.00
Natural Smoked Turkey Breast
$19.99
Sauced Pulled Natural Pork
$14.99
Burnt Ends
$24.99
BBQ By The Each
Natural St. Louis Spare Ribs
$18.50 - $36.99
Natural Sausage Link
$6.00
Poblano Queso Sausage Link
$6.00
Plates
All plates include 2 sides and condiments.
One Meat
$10.25 - $16.50
Two Meat
$14.00 - $25.00
Three Meat
$17.75 - $34.25
Loaded Baked Potatoes
Available add-ons include butter (100 cal), cheddar cheese (60 cal), sour cream (30 cal), green onions (0 cal), & queso (70 cal), $1.50
Sauced Pulled Natural Pork Baked Potato
$7.75
Sauced Chopped Natural Brisket Baked Potato
$9.00
Natural Smoked Turkey Breast Baked Potato
$8.00
Natural Sliced Brisket Baked Potato
$10.99
No Meat Baked Potato
$5.00
Sausage Baked Potato
$8.50
Sandwiches
Pulled Natural Pork Sandwich
$4.99 - $8.99
Add chips and drink to any sandwich for only $3 more
Sliced Natural Turkey Sandwich
$5.99 - $9.99
Add chips and drink to any sandwich for only $3 more
Chopped Natural Brisket Sandwich
$7.29 - $12.29
Add chips and drink to any sandwich for only $3 more
Prime Brisket Sandwich
$9.99 - $15.49
Add chips and drink to any sandwich for only $3 more
Pork Sausage Link Sandwich
$5.99 - $9.99
Add chips and drink to any sandwich for only $3 more
Sides
Small/Medium/Large
Poppyseed Slaw
$3.29 - $14.99
Potato Salad
$3.49 - $14.99
Brisket Beans
$3.49 - $14.99
Mac & Cheese
$3.49 - $14.99
Collard Greens
$3.49 - $14.99
Serrano Cornbread
$3.49
Creamed Corn
$3.49 - $14.99
Desserts
Banana Pudding
$3.99
Peach Cobbler
$3.99
Vanilla Biscoff® Pudding
$3.99
Drinks
Soda or Tea
$2.25 - $2.75
Beers
Check out our selection of draft and bottled beers. Growler fills available
Drinks by the Gallon
$5.00
BBQ Party Packs
Sorry, no substitutions on party packs
Party for 6
$90.00
Party Pack includes meats (prime brisket, natural turkey, sausage), choice of 4 sides, bread, sauce, pickles & onions
Party for 24
$360.00
Party Pack includes meats (prime brisket, natural turkey, sausage), choice of 4 sides, bread, sauce, pickles & onions
Party for 12
$180.00
Party Pack includes meats (prime brisket, natural turkey, sausage), choice of 4 sides, bread, sauce, pickles & onions
Load It Up
We take favorites like Mac N' Cheese, Cornbread, Brisket Nachos, Queso Blanco, & Baked Potatoes to a new level at TTBBQ by topping off with 1/4 LB of meat!
Loaded Mac N' Cheese
$7.50 - $12.00
Choose from Turkey Breast, Sliced Brisket, Pulled Pork, Sauced Brisket, or No Meat
Loaded Cornbread
$7.50 - $10.50
Choose from Pulled Pork or Chopped Brisket
BBQ Brisket Nachos
$9.99
Tortilla chips topped with unsauced chopped brisket, queso, sour cream, jalapeños, and green onions
Brisket Queso w/ Tortilla Chips
$5.00 - $15.00
Specialty Sandwiches
El Jefe Sandwich
$18.00
1/2 lb of sliced brisket, sausage, coleslaw, and bbq sauce on a toasted bun!
La Jefa Sandwich
$12.00
1/2 lb of sliced turkey, sausage, coleslaw, and BBQ sauce on a toasted bun!
Family Meal
BBQ combo meal of brisket, turkey breast, sides, tea, and extras
Family Meal for 4
$59.00
Family meal includes 1 lb. of prime brisket, 1 lb. of turkey breast, 2 medium sides, 1 gallon of iced tea or lemonade, bread, pickles, onions, and BBQ sauce
Chicken Tenders
Fried Chicken Tenders
$4.00 - $15.00
Specialty Sides
Fried Okra
$3.49
Sidewinder Fries
$3.49
Chili Crisp Green Beans
$3.49
Weekly Feature
Dino Beef Rib
$34.00 - $39.00
Limited Time Only
Get 'em before they're gone
Korean Glazed Ribs
$9.25 - $36.99
St. Louis pork ribs glazed with Kogi Korean gochujang sauce, served with spicy, tangy, kimchi pickles.
Reviews
4.7
489 reviews
5 stars
432
4 stars
23
3 stars
11
2 stars
8
1 star
15
SN
sam n
3 days ago
5.0
Hailey and mason did a great job in everything I asked and they showed me all the items on the menu I could not see because of my blindness. Thanks guys you rock!
KB
Karl Breedlove
5 days ago
5.0
Charles, Sammy, and Macey hooked us up with plenty of brisket and a very busy 4th of July weekend! Thanks for making the celebration easy!!!
NG
Nancy Gibbs
Jun 30, 2026
5.0
Quick efficient service and always good food!! Hailey was even so kind as to write our names on the boxes to help us when we got home cause lord knows I will forget by the time I get home home who wanted what!!
NS
Nick Steinkraus
Jun 27, 2026
5.0
Kevin and Mason served us up son Texas style brisket sandwiches that hit the spot. Nice shady tables to sit and enjoy our food at. Almost a zero wait time. Must stop at HEB so you don’t hungry shop. Lol
AM
Anthony Medici
Jun 26, 2026
5.0
It’s was a very busy night they did a very good job of making sure everybody had good quick service, the food came out fast and there was a very kind worker named mason and a young blond lady whose name I didn’t catch. the two of them were doing a very good job despite the amount of people who wanted food. Great job to the both of them 🙌✌️
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes the BBQ at True Texas BBQ special?
True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.
What are the operating hours of True Texas BBQ in New Braunfels?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer catering services?
Yes, True Texas BBQ provides catering services for your events.
Can I pick up my order in-store or have it delivered?
True Texas BBQ offers both in-store pickup and delivery services to accommodate your needs.
Which payment options are accepted at True Texas BBQ?
You can pay using American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, Samsung Pay, and Visa.
Is True Texas BBQ open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but they will be open from 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What sides does True Texas BBQ offer with its barbecue?
Sides include brisket beans, creamed corn, homestyle potato salad, mac & cheese, and coleslaw to complement your BBQ.
Are there nearby places to shop or get groceries near True Texas BBQ?
Yes, H-E-B plus! supermarket and H-E-B Curbside Pickup & Grocery are nearby, making it easy to grab groceries before or after your BBQ meal.
Where can I fuel up near True Texas BBQ if I’m driving?
H-E-B Fuel gas station is conveniently close to True Texas BBQ, perfect for refueling your vehicle during your visit.
What other dining options are available near True Texas BBQ?
Near True Texas BBQ, you can also visit KFC for chicken or In-N-Out Burger for fast food if you’re interested in exploring more dining choices.
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