Natural Brisket
$21.00 - $29.00
Brand Certified
True Texas BBQ
4.7(535 reviews)
Certified by True Texas BBQ • Aug 30, 2026
Business Details
2965 I-35, New Braunfels, TX
78130, United States
Certified by True Texas BBQ • Aug 30, 2026
(830) 312-5740
Certified by True Texas BBQ • Aug 30, 2026
https://www.truetxbbq.com/
Certified by True Texas BBQ • Aug 30, 2026
About
Certified by True Texas BBQ • Aug 30, 2026
Barbecue RestaurantRestaurantCaterer
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!
Details
- Dine-inAvailable
- DeliveryAvailable
- TakeoutAvailable
- Requires reservationsNot available
Location
Certified by True Texas BBQ • Aug 30, 2026
Hours
Certified by True Texas BBQ • Aug 30, 2026
Monday11:00 AM - 9:00 PM
Tuesday11:00 AM - 9:00 PM
Wednesday11:00 AM - 9:00 PM
Thursday11:00 AM - 9:00 PM
Friday11:00 AM - 9:00 PM
Saturday11:00 AM - 9:00 PM
Sunday11:00 AM - 9:00 PM
9/7/2026Closed
Menu
1 menu · 50 items
Explore offerings from True Texas BBQ on 2965 I-35 in New Braunfels, with popular bbq by the pound, bbq by the each, plates, and loaded baked potatoes available at this location.
True Texas BBQ
50 items
BBQ By The Pound
*Prices and selection may vary at each location. Prices subject to change without notice.
Natural Smoked Turkey Breast
$19.99
Sauced Pulled Natural Pork
$14.99
Burnt Ends
$24.99
Sandwiches
Pulled Natural Pork Sandwich
$4.99 - $8.99
Add chips and drink to any sandwich for only $3 more
Sliced Natural Turkey Sandwich
$5.99 - $9.99
Add chips and drink to any sandwich for only $3 more
Chopped Natural Brisket Sandwich
$7.29 - $12.29
Add chips and drink to any sandwich for only $3 more
Prime Brisket Sandwich
$9.99 - $15.49
Add chips and drink to any sandwich for only $3 more
Pork Sausage Link Sandwich
$5.99 - $9.99
Add chips and drink to any sandwich for only $3 more
Specialty Sandwiches
El Jefe Sandwich
$18.00
1/2 lb of sliced brisket, sausage, coleslaw, and bbq sauce on a toasted bun!
La Jefa Sandwich
$12.00
1/2 lb of sliced turkey, sausage, coleslaw, and BBQ sauce on a toasted bun!
Limited Time Only
Get 'em before they're gone
Korean Glazed Ribs
$9.25 - $36.99
St. Louis pork ribs glazed with Kogi Korean gochujang sauce, served with spicy, tangy, kimchi pickles.
Reviews
4.7
535 reviews
5 stars
473
4 stars
25
3 stars
12
2 stars
10
1 star
15
- DRDonna Robinson5 days ago5.0Kevin and Mason are very professional and efficient. Anyone who would work in a hot box in August and not accept a tip are honest hardworking people! THEY ARE THE BOMB!
- NRNathan RiveraAug 17, 20265.0Once I got to the window Hailey was very welcoming and was great at answering any questions I had mason and Kevin was quick and attentive overall great experience for 1st time will be back
- SLSerena LongoAug 15, 20265.0Kevin, Mason and Haley were amazing. The food was awesome. Definitely would go again and again. I just wish that you had one in Portland, Texas hint hint. All right, darling have a beautiful day thank you
- KMKen MahnkeAug 15, 20262.0DoorDash appears to be priority over customer standing in the sun waiting for their order. We were told as much after 10 minutes and nobody else at the pick up window. Still waiting. I’ve heard the quality is fine. Not a fan.
- KLKell LarkAug 13, 20265.0True Texas BBQ ⭐⭐⭐⭐⭐ 5/5 Across the Board Food: 5/5 — The BBQ was on point. Great smoke, incredible flavor, and cooked exactly the way Texas BBQ should be. Brisket: 5/5 — Tender, juicy, with that perfect bark and just the right amount of smoke. The kind of brisket you don't need sauce for. Ribs: 5/5 — Tender, flavorful, and packed with that deep BBQ flavor. Excellent texture without falling apart into mush. Sides: 5/5 — Everything tasted fresh, flavorful, and like it belonged on a real Texas BBQ plate. Service: 5/5 — Friendly, welcoming, and made the whole experience even better. Atmosphere: 5/5 — Authentic Texas BBQ vibes from the moment you walk in. Overall: 5/5 ⭐⭐⭐⭐⭐ This is true Texas BBQ—smoky, tender, flavorful, and worth coming back for. If you're looking for BBQ that delivers from the first bite to the last, this place absolutely gets it right. 🔥🤠
Frequently Asked Questions About True Texas BBQ
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes the BBQ at True Texas BBQ special?
True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.
What are the operating hours of True Texas BBQ in New Braunfels?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer catering services?
Yes, True Texas BBQ provides catering services for your events.
Can I pick up my order in-store or have it delivered?
True Texas BBQ offers both in-store pickup and delivery services to accommodate your needs.
Which payment options are accepted at True Texas BBQ?
You can pay using American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, Samsung Pay, and Visa.
Is True Texas BBQ open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but they will be open from 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What sides does True Texas BBQ offer with its barbecue?
Sides include brisket beans, creamed corn, homestyle potato salad, mac & cheese, and coleslaw to complement your BBQ.
Are there nearby places to shop or get groceries near True Texas BBQ?
Yes, H-E-B plus! supermarket and H-E-B Curbside Pickup & Grocery are nearby, making it easy to grab groceries before or after your BBQ meal.
Where can I fuel up near True Texas BBQ if I’m driving?
H-E-B Fuel gas station is conveniently close to True Texas BBQ, perfect for refueling your vehicle during your visit.
What other dining options are available near True Texas BBQ?
Near True Texas BBQ, you can also visit KFC for chicken or In-N-Out Burger for fast food if you’re interested in exploring more dining choices.
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