Brand Certified
H-E-B plus!
4.6(5,939 reviews)
Certified by H-E-B plus! • Aug 30, 2026
Business Details
2965 Ih35 North, New Braunfels, TX
78130, United States
Certified by H-E-B plus! • Aug 30, 2026
(830) 312-5700
Certified by H-E-B plus! • Aug 30, 2026
https://www.heb.com
Certified by H-E-B plus! • Aug 30, 2026
About
Certified by H-E-B plus! • Aug 30, 2026
Grocery StoreH-E-B
No store does more than your nearby H-E-B plus! located at 2965 Ih35 North in New Braunfels, where you’ll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles—from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.
Details
- DeliveryAvailable
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
Location
Certified by H-E-B plus! • Aug 30, 2026
Hours
Certified by H-E-B plus! • Aug 30, 2026
Monday6:00 AM - 11:00 PM
Tuesday6:00 AM - 11:00 PM
Wednesday6:00 AM - 11:00 PM
Thursday6:00 AM - 11:00 PM
Friday6:00 AM - 11:00 PM
Saturday6:00 AM - 11:00 PM
Sunday6:00 AM - 11:00 PM
9/7/2026Closed
Reviews
4.6
5,939 reviews
5 stars
4,513
4 stars
934
3 stars
242
2 stars87
1 star
153
- JFJay Ferguson3 days ago2.0The BBQ was served in a plastic tray with a lid. Making impossible to eat on the run. All we could taste was the sauce, no meat flavor at all, very little smoke. If they do smoke it I think it is liquid smoke.
- WYwock YuhAug 24, 20265.0Never seen scalpers here for TCG cards which means I have a chance to buy a pack or 2 of. Pokemon to collect and have fun
- WCW. Brent ChandlerAug 23, 20261.0And the second person in line at the pharmacy, but Madison helps the third person in line. Thanks Madison. It just made me feel like I was really valued and important.
- ABAutumn BellardAug 19, 20265.0Was helped out when I was lost in the store by a wonderful employee named Laura. I think she was a manager, and she was incredibly helpful while she was dashing around the store helping other employees and helping me at the same time.
- RGRalph GarzaAug 18, 20261.0Workers are great Management needs to get it together though. Me and 3 other customers, all in line next to each other, bagged their groceries. I dont mind it but I dont work and get paid by HEB. I dont go to spend 300 dollars in groceries so yall could be understaffed. HEB says its the best store in Texas. Act like it.
Frequently Asked Questions About H-E-B plus!
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the operating hours of H-E-B plus! in New Braunfels?
H-E-B plus! in New Braunfels is open every day from 6:00 AM to 11:00 PM.
Does H-E-B plus! offer delivery and pickup services?
Yes, H-E-B plus! offers curbside pickup, regular delivery, and same-day delivery services for customer convenience.
Where is H-E-B plus! located in New Braunfels?
The store is located at 2965 Ih35 North, New Braunfels, TX 78130, USA.
What types of products and services can I find at H-E-B plus!?
H-E-B plus! offers groceries, bakery items, housewares, toys, apparel, grilling and outdoor supplies, party supplies, and Texas lifestyle products including coolers and smokers.
What payment options does H-E-B plus! accept?
H-E-B plus! accepts American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Is H-E-B plus! wheelchair accessible?
Yes, the store has wheelchair accessible entrances and parking for customers with disabilities.
Where can I find the latest news about the COVID-19 vaccine from H-E-B?
You can visit https://vaccine.heb.com/ for the latest updates and FAQs regarding the COVID-19 vaccine.
Where does H-E-B source its meats from?
H-E-B sources fresh and frozen meats primarily from Texas suppliers, ranchers, and farmers, with some products from other U.S. regions, Canada, and Mexico labeled accordingly.
What nearby places can I visit when shopping at H-E-B plus! in New Braunfels?
Nearby you can visit True Texas BBQ for a meal, Shipley Do-Nuts for breakfast treats, or Twin Liquors if you want to pick up beverages after shopping at H-E-B plus!
Are there convenient services near H-E-B plus! to help with errands in New Braunfels?
Yes, near H-E-B plus! you can find Western Union for financial services, The UPS Store for shipping and printing, and KeyMe Locksmiths for lock or key needs.
How can nearby fuel and propane stations complement your visit to H-E-B plus!?
You can fuel up your vehicle at the nearby H-E-B Fuel station and exchange propane tanks at Blue Rhino Propane Exchange, making it easy to handle multiple errands in one trip.
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