H-E-B opened its second store in Frisco on 8/7/24, continuing its expansion in the DFW Metroplex. The store is located at HWY 380 and FM 423 and serves residents in eastern Denton County.
“This new store will build on the company’s longstanding presence in the area and reinforces its commitment to serve more customers in this dynamic and growing part of Texas,” said Mabrie Jackson, senior director of public affairs for H-E-B.
Proudly serving communities across the state since 1905, H-E-B is committed to the DFW area for the long term and hopes to serve even more of the Metroplex in the future.
Wow 🤩 HEB is awesome; we just moved from Florida and appreciate great proactive customer service… While in their huge wine area inside HEB Doris approached us and got us our favorite Papi wine… Then took note on Clos de Los Siete. The Cash Registers all open and friendly checkout with a bagger. The prepared food is huge and their Sushi rolls (Texas Trio) are delicious. Great Eggsrolls as well. 🙌🏼
CW
Christina West
May 13, 2026
1.0
Had a disappointing experience at H-E-B. My coupon wouldn’t scan, and the cashier was rude about it, saying I didn’t need it anyway. When I asked for a manager, she said she would just take it off because it wasn’t worth it and her shift was about to end. Incredibly rude and unprofessional.
VR
VA Rice
May 9, 2026
1.0
This is the first time in all my years (and I am a senior) that I left a grocery store practically in tears..rude, rude, rude. Is this par for the course HEB when it comes to your treatment of senior citizens?? The female cashier was so rude to me because I am disabled and cannot move as quickly as her other customers and apologized to the younger male behind me for my inability to move as fast as she thought I should have. I was so embarrassed. I will never shop there again, ever. I found your store over crowded, stocked poorly anyway. Good riddance.
MT
Mei Lynn Trieu
May 3, 2026
5.0
How could I ever live without HEB?! This is our go to HEB! Everything is fresh and the staff is always super friendly! I couldn’t recommend it more! This is where you shop if you’re looking for high quality products for amazing price!
JW
Janice Wu
May 1, 2026
4.0
I love shopping here, but I’ve noticed that the produce bags are often difficult to open. Right now, many customers end up using saliva to separate them, which isn’t very hygienic or comfortable for everyone.
It would be really helpful to have a small water dispenser or a damp sponge station next to the produce section, so customers can easily moisten their fingers to open the bags. A simple setup like this would make the experience much more convenient and sanitary.
Comeon HEB! You can do it better!
What are the operating hours of the H-E-B store in Frisco?
The H-E-B store in Frisco is open every day from 6:00 AM to 11:00 PM.
Does H-E-B Frisco offer curbside pickup and delivery services?
Yes, H-E-B Frisco offers both curbside pickup and delivery services to customers.
What types of payment are accepted at the H-E-B store in Frisco?
H-E-B accepts American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Where is the H-E-B store in Frisco located?
H-E-B is located at 899 University Dr, Frisco, TX 75033, USA, near HWY 380 and FM 423.
Does the H-E-B Frisco store have wheelchair accessible facilities?
Yes, the store has wheelchair accessible entrances, parking, and restrooms.
What types of products and services does the H-E-B Frisco store offer?
The store features a grocery store, butcher shop, florist, seafood market, and bakery, and sells organic and prepared foods.
Is there free parking available at the H-E-B Frisco location?
Yes, H-E-B offers free parking in its parking lot for customers.
Are there any notable nearby places to H-E-B Frisco where customers can dine or run errands?
Nearby places include True Texas BBQ (barbecue restaurant), Freddy's Frozen Custard & Steakburgers (fast food), UPS Access Point location (shipping center), and CVS Pharmacy for convenience and health needs.
Can customers get fuel near H-E-B Frisco?
Yes, there is an H-E-B Fuel gas station very close to the H-E-B store in Frisco.
What nearby entertainment or fitness options are available close to H-E-B Frisco?
Customers can visit SPENGA Frisco for gym, cycling classes, and yoga, or enjoy dining and socializing at Tailgaters Sports Bar & Grill, which is also nearby.
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