H-E-B opened its second store in Frisco on 8/7/24, continuing its expansion in the DFW Metroplex. The store is located at HWY 380 and FM 423 and serves residents in eastern Denton County.
“This new store will build on the company’s longstanding presence in the area and reinforces its commitment to serve more customers in this dynamic and growing part of Texas,” said Mabrie Jackson, senior director of public affairs for H-E-B.
Proudly serving communities across the state since 1905, H-E-B is committed to the DFW area for the long term and hopes to serve even more of the Metroplex in the future.
H Eb is straightforward and down to Earth. Other stores like Kroger's and CVS have deceiving signs and gimmicks that mislead you. I've left these stores a many times not knowing how much that item cost until I got the receipt.
RW
Renea W
Oct 17, 2026
5.0
H-E-B has great, fresh food and a wonderful selection of products! It’s almost always busy, so I find that mornings or shortly after work are good times to stop by. The baked goods are fresh, and there’s plenty of everything to choose from.
One of my favorite things about H-E-B is the plant stand! I’m a big fan of their plants, and they always seem to have great options to buy for your home. Overall, it’s a great place to shop for fresh food, everyday essentials, and beautiful plants!
TG
Tatiana Grant
Oct 14, 2026
5.0
I don't do reviews of supermarkets. This one has a great BBQ restaurant in it with the most amazing turkey. I don't like turkey, but this turkey was so moist and delicious that it made us not enjoy the brisket as much. I love brisket!
Now to the store. It was such a great supermarket with s lot of options from fish, sushi, fresh meat, a lot of cheeses, an entire selection of coconut water and they had it from Brazil that is my favorite coconut water.
I think they should have a souvenirs as an option.
YQ
YANCEY Quintanilla
Oct 8, 2026
5.0
I've loved HEB since I was a little kid!
HEB was my 1st job in high school so we go way back. My family grew up in Corpus Christi and even further south Texas in the Rio Grande Valley! So we moved here almost 20 years ago and we've been dreaming of you finally coming to the Dallas area!
SL
Shea L
Sep 27, 2026
3.0
To the management of this location: your front end team lead, Michael, who’s working right now is rude. I walked up to him to ask a question, and while seemingly looking at something, since he’s out in the open, he should be available if a customer has a question. No, he instead put a pointer finger up to me, didn’t even look up, and told me to wait. All I wanted to know is if I could leave my basket at the front so that I could go back and grab something, as I had just paid for my groceries and realized I forgot something.
The extra stars are for the 2 employees who were actually helpful.
What are the operating hours of the H-E-B store in Frisco?
The H-E-B store in Frisco is open every day from 6:00 AM to 11:00 PM.
Does H-E-B Frisco offer curbside pickup and delivery services?
Yes, H-E-B Frisco offers both curbside pickup and delivery services to customers.
What types of payment are accepted at the H-E-B store in Frisco?
H-E-B accepts American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Where is the H-E-B store in Frisco located?
H-E-B is located at 899 University Dr, Frisco, TX 75033, USA, near HWY 380 and FM 423.
Does the H-E-B Frisco store have wheelchair accessible facilities?
Yes, the store has wheelchair accessible entrances, parking, and restrooms.
What types of products and services does the H-E-B Frisco store offer?
The store features a grocery store, butcher shop, florist, seafood market, and bakery, and sells organic and prepared foods.
Is there free parking available at the H-E-B Frisco location?
Yes, H-E-B offers free parking in its parking lot for customers.
Are there any notable nearby places to H-E-B Frisco where customers can dine or run errands?
Nearby places include True Texas BBQ (barbecue restaurant), Freddy's Frozen Custard & Steakburgers (fast food), UPS Access Point location (shipping center), and CVS Pharmacy for convenience and health needs.
Can customers get fuel near H-E-B Frisco?
Yes, there is an H-E-B Fuel gas station very close to the H-E-B store in Frisco.
What nearby entertainment or fitness options are available close to H-E-B Frisco?
Customers can visit SPENGA Frisco for gym, cycling classes, and yoga, or enjoy dining and socializing at Tailgaters Sports Bar & Grill, which is also nearby.
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